Clients hire us (and rehire us) because we treat naming not just as a creative assignment, but as a critical business and branding exercise. Sure, we come up with “cool” names (some would even say super cool), but not before we’ve taken the time to really understand you and your overall business and branding objectives for the name. Whether we’re naming a new company, two newly merged companies, a
new platform, a new family of products, a new doohickey, or a feature of a new doohickey, we don’t start to imagine actual brand names until we’re Swarovski about the who, what, where, when and why. Our client include McDonald's, Starbucks, Marvell, Purina, Corning, Allstate, Time Warner Cable, Johnson & Johnson, Wells Fargo, Peet's Coffee, Rogers Communications, and many others. We specialize in the following:
Brand name development, naming strategy, naming architecture, naming protocol, name screening, linguistic and cultural analysis. We are based in Oakland, CA and New York, NY.
