Transformation through Branding

08/09/2022

Throughout history there have been horrific events that exceeded our collective capacity for metabolizing trauma. Whenever that happens, humans are known to revert to dominance and submission.

What has always been needed for healing and re-establishing equilibrium is a field of love that is larger than the collective trauma response field, so that it can surround it softly, reabsorbing and reintegrating the experiences.

"Trauma", "healing" and "love" can be such abstract and big concepts, can't they? How does one bridge the gap between what is needed and our day to day actions?

One of my mentors said recently that "Life emerges from flow, functions in togetherness, and results in choice. Dominance & submission emerges from scarcity, functions in separation and results in powerlessness."

If you would you like to offer yourself and others more choice, be in togetherness and find flow, I invite you to attend my Conscious Communication Workshop happening online this coming Thursday, 4-6pm PST.

When we engage with conflict in life-affirming ways and make our communication a spiritual practice, we increase our capacity to hold a variety of possibilities, and the more capacity we have, the more problems we can solve without conflict.

I am passionate about using conscious communication tools to create better relationships & attract aligned clients, but more importantly my soul is prompting me to spread this practice as a path to sovereignty and personal transformation.

Please RSVP on Eventbrite if you would like to attend 😇.

Enrich & enliven your relationships with conscious communication tools & practices.

12/11/2021

As I get reminded these days of how important somatic practices are to me, I realize that the principle of discovery & self-discovery is crucial to our evolution.

Many of my visionary clients are afraid of settling for something that is going to be an outdated version of themselves in a few years: a niche, a color palette, a program.

Others want that one quintessential image or persona that encompasses everything that they are, which can last for a lifetime, hoping they would never have to change it again.

Both perspectives speak to our human nature, which is forever changing and evolving, yet is intrinsically coherent and beautiful at any given time.

It is possible to create a brand that represents who you are now, authentically and clearly, and allow it to evolve with you over time.

✨ Bring curiosity and surrender to not knowing.
✨ Allow yourself to be surprised.
✨ Follow the flow and intend alignment.

This is the creative process. Messy, uncertain and magical. I don't know a more worthy pursuit if you are a conscious business owner.

12/01/2021

PERSONAL BRANDING - TIP OF THE DAY:

See your business as sacred & spend some time every morning (writing, journalling, meditating) in conversation with it ✍️.

It's amazing the insights we can have when we address our business as a separate entity with its own personality, needs and wants ✨

11/30/2021

A while ago, when I was struggling to sell my personal branding services, a well-known coach told me that I should just call myself a Copywriter and focus on writing, because it's easier to sell.

My heart sank when I heard that.

I love writing! But have you ever looked at a piece of paper with a bunch of text on it and been inspired and ready to buy?

Research shows that 93% of communication is nonverbal, and our brain processes visuals 60,000 times faster than text.

I am reminded, every time I help my clients create their website wireframes, that the energy of your brand is expressed in words as much as through the graphics and photos that go along with the words.

That is why I simply can't call myself a Copywriter and sell writing services.

✅ I see everything holistically.
✅ I alchemize words into images and images into words.
✅ I wake up visualizing props and backgrounds for the perfect brand photo.

It's the only way I know to get results and the only process that is fun for me. Overseeing the branding process from A to Z.

Which is why my "Personal Brand Accelerator" flagship course is the whole enchilada.

What is fun for you that you are not allowing yourself to have?

Are you currently in a fight between what someone once told you to do and what your Inner Guidance is telling you right now?

Everything that is blocking your fun, abundance, creativity and alignment, will you destroy and uncreate it all?

Right and wrong, good and bad... May it all dissolve into nothingness.

Thank you!

✨✨✨✨✨✨✨✨✨

P.S. I am currently busy turning my 15-week "Personal Brand Accelerator" into a supportive 12-month program for 2022. Stay tuned for details!

📸 by Vanja Markovic

11/26/2021

It hurts my heart when I see business owners unsuccessfully spending $$$$ on ads without clarifying their message and cleaning up their online presence first.

⭐️ Consistency + Authenticity = trust ⭐️

It used to take 7-10 touch points with a brand before someone was ready to buy. These days, given the noise on the web, those numbers are way higher.

And for good reason. People don't have any more space for noise.

💎 Make music.
💎 Create harmony.
💎 Speak truth.

Be the change you want to see in the world and you WILL stand out.

11/23/2021

One of the biggest changes I had to make when I switched from doing speech therapy to doing transformation work was to stop thinking in terms of hourly rates and, instead, think about the benefits my services provide.

💰 What is dancing pain-free worth to an avid dancer?
💰 What is having unlimited energy worth to a mother of 3?
💰 What is being excited and feeling on purpose worth for an overwhelmed and overworked entrepreneur?

These are the questions I have my clients ask when they work with me.

It is the value we put into the world that determines how much something is worth. Not how many letters we have after our name, not how many years we’ve been in business, and definitely not how many hours we spend helping someone.

It’s that value exchange and owning that value/ self-worth that determines our net worth.

I bring that mindset to everything that I do and perceive, including my hobbies.

If you’ve been following me for a while, you know I love partner dancing.

This weekend I attended a dance congress where 3 types of dancing were offered alongside each other: Salsa, Bachata & Brazilian Zouk.

Brazilian Zouk was apparently almost left out because “it doesn’t sell well”.

Yet it’s my favorite dance. It's complex, connected, sensual, structured yet flowy… all in all magical.

After dancing Salsa and Bachata for 10 years, Brazilian Zouk took my level of sensitivity and self-expression through the roof in a way that Salsa and Bachata never could.

Why then would it not “sell well”?

🎯 If someone is looking to learn some patterns and get out on the dance floor as soon as possible, they will look for a simple dance.
🎯 If someone wants easy access to a dance community, they will choose a well-known dance.
🎯 If someone needs the certainty of knowing how their skill level progresses, they will choose a dance that assesses skill level on a points system using competitions.

Brazilian Zouk has none of that.

In the US - and even in Brazil - the dance communities are small. The technique takes a long time to master. There is no points system and no competition that assesses how far along you are. Yet people who get hooked on it tend to never fully return to the other types of dances they did before.

That’s because Brazilian Zouk offers something many people don’t know they need: ✨deep connection, ✨individual self-expression, ✨healing, ✨spiritual growth.

It’s no surprise that dancers who stay and master the dance are those who have experienced dance in many forms for years before, and are now looking for the next level.

What does all of this have to do with business and sales?
It teaches about positioning.

If someone decided to speak to the real benefits Brazilian Zouk dance provides and connect them to the needs of a specific target market consistently, there would be no problem selling tickets to a Brazilian Zouk event.

They could build a million dollar business.

This is what I call an untapped niche.

When something is not well-known or “hot” from the get-go, the tendency is to discount it as not valuable, or “hard to sell”.

I like to challenge that mindset, and instead I say:

“Look for how many people need what this thing provides.” If there are more than 100,000 people around the world who need it, you’ve got a million dollar business idea.

👉 Forget about trading time for dollars.
👉 Focus on providing value.
👉 Speak about that value consistently and relentlessly to a target market that you is looking for the benefits your offer provides.

📸 by Vanja Markovic

11/17/2021

If you think you need more degrees and more education, you may be right.

However, chances are that you could have a multiple 6-figure business with the tools and strategies and life experiences that you have RIGHT NOW.

I challenge you to meditate on this possibility twice a day for the next 3 days.

What the world needs more than anything right now is connection and authenticity. If you can provide that, your services are already 🔥💰

11/17/2021

You've heard this before: Your brand is not your logo, it's not your colors or your fonts.

It's the reason someone chooses you over someone else who solves the same problem/ provides the same benefits.

⟢ Apple
⟢ Coca Cola
⟢ Chanel
⟢ Oprah

Regardless of the industry, every brand has a personality and an ideal client/ audience they are speaking to.

The audience relates to a brand archetypally, the same way they would relate to a person, communicating - directly and indirectly - their needs and preferences

A responsive brand adapts to the needs of its audience, and in doing so, finds the easiest and most efficient way to serve them.

In the process, it builds trust by remaining 💎open, 💎curious,💎consistent.

⟢ Russell Brand is someone who's used these principles to build a following of 4 million people. I admire his ability to stay true to his values and use his audience’s feedback to create content they both care about 💖

11/08/2021

If you don't know, ASK! 📲 ✍️

Building a coaching business takes a lot of stamina (yippee!) You might as well gather accolades from people you are helping along the way about what makes you amazing.

(For those rainy days when you feel like a failure or an impostor.)

Their feedback will serve you really well when you go to position your services as valuable and enroll new clients.

If you don't know what makes you different, all you have to do is ask your current clients:

1. What do you like about working with me?
2. Why did you choose to work with me over others who solve the same problem?
3. What qualities do you appreciate about me that are helpful in moving you forward in your life/ business?

Curious if you're already doing this regularly in your business...? 🤔

11/02/2021

When creating content, remember that you are connecting with human beings who want to connect with other human beings 💞

Growing a large audience will not serve you if it's the wrong audience.

Be true to yourself, and the right audience will follow ✨