08/28/2026
Most leaders think they've communicated something once they've said it.
Their team heard it once, in a meeting, three weeks ago, probably while thinking about something else.
Communication isn't a moment. It's a repetition. If you've only said the priority once, you haven't communicated it. You've mentioned it.
The leaders whose teams stay aligned aren't smarter communicators. They just say the same thing more times, in more ways, than feels necessary to them.
If it doesn't feel repetitive to you yet, your team probably hasn't absorbed it.
What's one priority you've said once and assumed landed?