08/09/2025
Plot twist: The person signing the check isn't the real decision maker.
A wealth advisor just proved this by generating $50 MILLION in new business using a strategy most people completely ignore.
Instead of pitching prospects directly, he did something genius:
He mapped out who each prospect trusted most (their advisors, mentors, colleagues) and built relationships with THOSE people first. 🤯
The result?
One prospect literally said: "I had to meet you. I'm hearing about you EVERYWHERE and from everyone I trust."
That's the power of what I call "influence convergence."
Think about it: When was the last time you made a major decision without asking people you trust for their opinion?
Your prospects are doing the same thing. They're asking their circle: "What do you think about this decision?"
If those trusted voices don't know you exist... your deal is dead before it starts.
But if you've strategically built relationships with their influence network first?
You become the obvious choice. 🎯
I just broke down his exact 4-step process, including real examples and the psychology behind why this works so well in today's risk-averse environment.
Check it out here: [https://salezworks.com/center-of-influence-strategy-prospects/]
What's your experience? Are you seeing more "committee decisions" in your business? Drop a comment - I'd love to hear your stories!
In today’s uncertain market, your prospect’s decision isn’t theirs alone—it’s shaped by their trusted network. Discover the Center of Influence Strategy and learn how to surround your prospects with advocates who make saying ‘yes’ the safest choice
