Strategies Salon & Spa Business Training & Coaching

Strategies Salon & Spa Business Training & Coaching At Strategies, we help employee-based salons, spas, and medspas do what they do best—only better. At Strategies, that's where we come in. Our secret weapon?
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From boosting profits to building high-performing teams and rock-solid cultures, we deliver coaching, training, and proven systems that get results. We understand the struggle of running a salon or spa and feeling like you're doing it all yourself. For over 30 years, we've helped countless salon, spa, medspa, and barbershop owners transform from fearful business owners to confident and thriving bu

siness leaders. A proven Team-Based Business Model that gets everyone on your team, from service providers to receptionists, working together to grow your bottom line. Led by Certified Strategies Coaches who've built successful businesses using our model themselves, we provide actionable strategies and a robust online coaching portal to help you track progress and achieve your goals. Ready to build the beauty business of your dreams? Let Strategies show you the blueprint!

Happy Birthday to our very own Kim DeLisa - Strategies ever-positive cheerleader. Thank you for all you do for our membe...
06/14/2026

Happy Birthday to our very own Kim DeLisa - Strategies ever-positive cheerleader. Thank you for all you do for our members! We hope you had a wonderful day!

Let's hear it for a Positive Vibe Tribe!
05/23/2026

Let's hear it for a Positive Vibe Tribe!

Welcoming The Urban Muse to our Team-Based community🎉 Thank you for trusting us to walk alongside you in your business j...
05/02/2026

Welcoming The Urban Muse to our Team-Based community🎉 Thank you for trusting us to walk alongside you in your business journey. What a fabulous team, and beautiful spa you have!💕

02/26/2026

Only a few days left to register.

The owners in that room this March aren’t just working on their businesses.
�They’re working on themselves.

One of the most powerful takeaways from NEXT isn’t a tactic. It’s awareness.

You’ll spend time looking at the way you lead.
�What you tolerate.�What you avoid.
�What you model every single day without realizing it.
Because here’s the truth most leaders learn the hard way:�Your business reflects your internal operating system.

At NEXT, we create space to step back, reconnect to your vision, and decide who you want to be as a leader moving forward. Not from pressure. Not from survival. From intention.

It’s an inward journey that strengthens your culture, your confidence, and the way your team experiences you.

If this feels like the right season to grow from the inside out, comment NEXT and we’ll send the details.

02/24/2026

is taking the stage at NEXT 2026 (March 2-4 in Austin, TX!) to break down exactly how beauty business owners can use social media to build a brand that attracts the right clients, grows their visibility, and doesn’t require you to be on your phone 24/7. (Because you have a business to run, not just a feed to maintain.)

If you’ve ever thought “I know I should be doing more on social but WHERE DO I EVEN START,” this session is for you.

DM us the word “NEXT” for ticket info or click the link in bio

BrandBuilding SydneyLopez

02/10/2026

The last 10 minutes can make or break the whole visit.

That’s not drama. That’s data.

In this podcast we sit down with Robert Reed, founder of Ergo Research, to talk about the most overlooked profit moment in the salon: the finish.

Here’s the real issue:
Finishing is usually demonstrated, not trained.
And what isn’t trained can’t be repeated, coached, or scaled.

What we unpack:
• How to align the finish with the haircut’s intent
• Why pre-grooming and airflow matter more than speed
• The power of simple questions like, “Will you show me how you start at home?”
• How “touch it, talk about it” turns retail into education, not a pitch
• Why brushes are the easiest missed revenue win
• Ergonomic techniques that protect stylists’ bodies while improving results

The business takeaway:
Robert breaks down an 8-week Art of the Blow Dry focus that builds habits, boosts confidence, and increases sales without scripts or pressure. Better finishes. Better conversations. Better numbers.

If you want clients to recreate the look, come back sooner, and trust your recommendations, the finish has to become a system, not a freestyle.

🎧 Listen to the full episode
📣 Share this with your team
✍️ Drop the ONE finishing question you’ll start asking guests this week

Because when you elevate the last 10 minutes, everything else rises with it.



01/27/2026

Tax talk gets real when it changes how much cash you keep. We sat down with CPA and beauty industry specialist April McDaniel to decode the $25,000 tip income deduction, the permanent F**A tip credit now available to salons and spas, and the exact systems owners need to make tip reporting airtight. April explains who qualifies, why married filing separately is a deal-breaker, and how income thresholds and documentation rules will shift between 2025 and 2026.

We get tactical about payroll and accounting. If your team receives tips by cash, card, or apps, those amounts must flow into the correct W‑3 box for Social Security tips, or you risk losing credit and triggering notices. April shares a copy‑and‑paste email you can send to your payroll provider, why the F**A tip credit reduces your payroll tax deduction to avoid double dipping, and how credits pass through on K‑1s. We also surface a hidden risk: when employees add unreported tips at tax time, the IRS can bill the salon for the employer F**A match on that extra income.

Beyond compliance, we focus on financial literacy as a growth engine. Proper tip reporting strengthens your team’s access to mortgages, car loans, Social Security, and disability benefits, raising the professional profile of stylists and estheticians. We discuss why many who tried booth rent are returning to strong employee salons, how to read clean financials, and where owners slip on deductions. Heads up for 2026: many workplace meals and celebration meals lose deductibility, while international and cruise conference deductions have tight rules—plan with your CPA before you spend.

If you’re heading to our NEXT event in Austin, bring your year-end statements and questions. We’ll help you tighten reporting, protect cash flow, and make smarter bets using break‑even and ROI. Enjoy the conversation, subscribe for more practical beauty business strategy, and share this episode with an owner who needs clarity on tips and taxes.

12/04/2025

Real talk.

If you’ve ever walked away from a business class thinking, “If I’m not doing it exactly their way, I must be doing it wrong”… you’re not alone. I’ve heard that more times than I can count this year.

And yes, our principles at Strategies are universal. But your application should be personal.

Your town, your market, your team, your bandwidth, your life… all of that matters.

Our job isn’t to hand you a rigid blueprint.

Our job is to sit beside you, teach you the skills that actually drive sustainable results, and then help you shape those systems into something that works in your world.
It’s not “do it our way.”
It’s “let’s build it the right way for you.”

If that feels like the kind of support you’ve been waiting for, comment CALL below and we’ll set you up with a free strategy session to talk through where you are and where you’re heading.

No pressure. No pitch.

Just real conversation and real clarity.

You deserve that.





12/02/2025

Frizz doesn’t need to flatten your personality. Andrew Caruso from Pure Brazilian joins us to rethink what “Brazilian” means today, breaking down the difference between smoothing and straightening, how modern formulas protect curls and coils, and why a clean, low-odor service changes everything for clients and teams. If you’ve been wary of fumes, downtime, or harsh grow-out lines, this conversation gives you a fresh, practical playbook.

We dig into the science in plain terms: where an ingredient sits on the label signals potency, how hydrolyzed keratin works alongside superfoods like cocoa seed butter and açaí, and why you can reduce frizz, boost shine, and speed up blow-dry time without sacrificing texture. Andrew shares what salons really want to know—how to grow revenue now. The Express Blowout slots into services you already do, adds four to eight shampoos of smooth hair, and creates a natural path to the full 90-minute treatment that lasts three to four months. No ponytail bans, no multi-day restrictions, and a client experience that feels lighter, cleaner, and repeatable.

We also talk pricing and positioning so you charge confidently for 90 minutes of high-value work, whether your market tops at $250 or supports $600. With fewer visits and tighter schedules, smoothing becomes a strategic lever: better average ticket, faster appointments, and stronger rebooking built on results rather than obligation. Round it out with retail that shares the same hydrolyzed keratin DNA to maintain results between visits, plus simple messaging—texture management, frizz control, reduced blow-dry time—that clients immediately understand.

Ready to keep the curls and lose the chaos? Hit play, then subscribe, share with a stylist friend, and leave a quick review so more pros can discover smarter, safer smoothing.





11/17/2025

Everyone keeps saying we need better culture, but culture isn’t something you light a candle for and hope shows up.

It’s something you build on purpose.

Most leaders try to fix culture with a hype speech, a surprise Starbucks run, or a quick “team meeting” that’s basically a pep talk in disguise. And sure… morale feels cute until about Friday.

But what actually lasts is process.

Here’s the real culture key

Process creates predictable behaviors.
Those behaviors, repeated, become habits.
And habits multiplied across your team?
That’s your culture.

Skip process, and everything downstream cracks.

Consistency, trust, retention, client experience… all of it.

You don’t get to declare culture. You design it. You reinforce it. You model it.

So before you chase motivation, build structure.

Because when your systems run daily, your culture stops relying on your mood and starts leading itself.

That’s when your salon stops feeling chaotic and starts feeling like a place people want to stay, grow, and contribute to.

Curious what this could look like in your business? Comment CALL and we’ll hop on a free strategy session to map it out.





Address

55 Hatchetts Hill Rd, Suite A
Old Lyme, CT
06371

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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