10/14/2026
Something I wish more new owners knew: clients rarely leave because of the work. They leave because they hear nothing.
The first 30 days set the tone. Here's the rhythm I'd use:
- Day 1: welcome message plus exactly what you need from them, in one list
- Day 3: confirm docs received (or a friendly nudge)
- Day 7: "here's what we're working on" update
- Day 14: a check-in, even if there's nothing new
- Day 30: a clear recap and what happens next
None of this is complicated. It just has to happen every time, for every client.
What does your first-month communication look like? I made a one-page version of this checklist. Comment CHECKLIST if you'd like it.