Avant Solutions

Avant Solutions Avant Solutions is a WBENC and WOSB-certified, award-winning communications firm.

We provide internal and external messaging for media training and thought leadership, with expertise in media placement, executive communication and public relations.

As we celebrate Labor Day with cookouts with friends and family, let's take a moment to honor our essential workers. The...
09/07/2026

As we celebrate Labor Day with cookouts with friends and family, let's take a moment to honor our essential workers.

The workers making sure our deliveries arrive on time.

The workers ensuring our health and safety.

The workers keeping our grocery stores running.

The workers providing the services we rely on every day.

We see you. We appreciate you.

And we say:

Thank you for your service.

What's the latest content creation trend?Chronicling your "fails".Even on Facebook, posts about failure tend to outperfo...
09/03/2026

What's the latest content creation trend?

Chronicling your "fails".

Even on Facebook, posts about failure tend to outperform posts about success in the algorithm.

Why the shift?

Audiences are craving more authentic storytelling. People want real connection, and nothing brings us together like commiserating over shared challenges and setbacks. Audiences also get value and inspiration from seeing how others overcame obstacles.

So don't fear sharing the missteps in your journey — the lessons learned, the resilience it took, and the reminder that setbacks make room for comebacks.

What's a "fail" you've turned into a good story? Drop it in the comments 👇 !

09/02/2026

Time to clean up!

You may remember the days when we were in school, enjoying well-deserved playtime, only to hear these four words from the teacher suddenly.

Although it was irritating and frustrating, especially if you were winning a game, cleaning up was necessary to refresh the area. Put things back in focus. And make room for the next activity.

The same should be considered with the content your organization has produced.

While daunting, it's time to assess the content your organization has created.

Is it outdated, or does it no longer represent your organization's operations? Even more, is it something you wouldn't produce now? If you answered yes to any of these questions, it's time to start content pruning.

A recent Content Marketing Institute article explores the need for a content tactic that isn't focused only on deleting older content, but asking the tough questions.

Check out the full article in the comments section and share your thoughts.

Is public relations dead?No, in fact, it's had a resurgence thanks to AI.Discoverability has shifted from primarily SEO ...
09/01/2026

Is public relations dead?

No, in fact, it's had a resurgence thanks to AI.

Discoverability has shifted from primarily SEO to including AEO and GEO. If you're not searchable in AI search results, then you'll have a harder time being discovered by your audience.

Showing up in results hinges on your brand's reputation through earned media.

Executives are being told they need to be visible, relevant and discoverable. Marketing teams are chasing attention. PR teams are chasing credibility. And audiences are standing in the middle of all that noise asking one simple question:

Who can I trust?

Our latest blog answers that question and explains the relationship between visibility and public relations and the need for more, not less.

Read more here and let us know if you feel public relations is a dying field in the age of AI https://avantsolutions.org/pr-is-not-a-side-dish-why-earned-media-still-matters-in-the-age-of-ai/.

Earned media is still leading the charge for how audiences are finding businesses. Without credibility from AI search en...
08/27/2026

Earned media is still leading the charge for how audiences are finding businesses. Without credibility from AI search engines, businesses are left to wonder, "Is there anybody out there?"

In a recent article with the Content Marketing Institute, our President, Monique Farmer, APR, explains why earned media is having its moment and how marketing and public relations teams can lean into this opportunity to increase brand visibility by being more collaborative from start to finish of a campaign.

Read more at https://bit.ly/3Rvbnnh (scroll down about a third of the page).

Today marks Women's Equality Day, recognizing August 26, 1920 — the date the 19th Amendment was certified, prohibiting s...
08/26/2026

Today marks Women's Equality Day, recognizing August 26, 1920 — the date the 19th Amendment was certified, prohibiting states from denying citizens the right to vote on the basis of s*x.

This day isn't only a look back. It's a check-in: how far has gender parity actually come, and where does it still fall short? The observance extends well beyond the ballot box into our workplaces, our pay structures, our leadership tables and our policies.

This year's national theme, "Leading the Change: Women Shaping a Sustainable Future," reflects women's role not just in driving progress but in building the economic, educational and civic systems that carry progress forward.

Take a few minutes to watch our video on the impact of women in public relations https://www.youtube.com/watch?v=usKlL9DoLn0.

Today, name and thank a woman who has shaped how you lead or think, because public recognition moves gender parity forward faster than silence ever will.

Recently, we came across an article by the Content Marketing Institute.Is thought leadership dying?No, but it may be evo...
08/25/2026

Recently, we came across an article by the Content Marketing Institute.

Is thought leadership dying?

No, but it may be evolving.

People are seeking more value with the insights they are receiving and at a more rapid speed.

If audiences don't believe they are receiving what they expected quickly, they are more likely to disengage.

There is a lot of content available, and generic advice is not going to cut through this current information-sharing ecosystem.

Content strategists need to create thoughtful, relevant, audience-specific content that can also feed the LLMs for AI optimization.

Read more at https://contentmarketinginstitute.com/strategy-planning/marketers-rethink-thought-leadership.

Are you a thought leader or an aspiring one? What is one takeaway you found relevant from this article?

Please share this post with your network.

08/21/2026

ICYMI: Earlier this month, our President, Monique Farmer, APR, chatted with Hope Magazine's HOPE Chat Live host Shine With Andrea Andrea Harrison, Chief Shine Officer, about her career journey in the communications profession, personal challenges and determination to lead a national award-winning public relations and communications firm.

If you need some motivation and inspiration, this is one discussion you definitely want to tune into.

🎧 Listen here https://open.spotify.com/episode/3qe16YGZq1hm3ZPWDjxeNT?si=6ot458knTdqQVYX3LST5xg&nd=1&dlsi=d5f1d23255a84b96.

Authentic storytelling doesn't happen by accident. When a nonprofit CEO in Nebraska and Council Bluffs, Iowa, needed to ...
08/21/2026

Authentic storytelling doesn't happen by accident.

When a nonprofit CEO in Nebraska and Council Bluffs, Iowa, needed to connect with their audience through real, relatable stories, we built a communication plan that turned their personal experiences into brand-defining narratives across speeches, social media and video.

Curious what results are possible for your organization? Explore some more of our client success stories: https://avantsolutions.org/case-studies/.

Did you know Americans trust small businesses WAY more than big ones 🤔?A recent Gallup poll found 67% of people trust sm...
08/20/2026

Did you know Americans trust small businesses WAY more than big ones 🤔?

A recent Gallup poll found 67% of people trust small businesses. Only 17% said the same about big businesses. That's a huge gap — and a big opportunity if you're a small business owner.

Here's the thing: people are already prepared to believe in you. The challenge is making sure your communication lives up to that trust. That means clear messaging, an authentic voice and a strategy built around what your audience actually needs to hear.

That's where we come in. At Avant Solutions, we help small businesses and organizations turn their built-in credibility into a communication strategy that connects with customers, employees, the media and the community. Our team brings 100+ years of combined experience helping small businesses and brands build a stronger, more trusted position in their market.

Are you ready to make the most of the trust you already have?

Schedule a free Impact Session 👉 http://myimpactsession.com/.

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Linden Place 14301 FNB Parkway, Suite 100
Omaha, NE
68154

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+14028827277

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