01/21/2022
Handling Cold Call Inquiries: Maun-Lemke Phone Call Answering Absolutes:
Is your center answering the phone in a timely manner? When the telephone rings in the center, is it begin answered within 3 rings or less by a live person?
We strongly prefer a live person answer the calls; however if the call is answered within 3 rings by an understandable, easy to use, automated system which gets the caller to a live person within another 3 rings or less... that is permissible.
We strongly believe there must always be a knowledgeable person available on site 8 am to 8 pm to provide the caller with facility information, answer questions, and highlight the exceptional care and successful outcomes available at their center.
This incoming inquiry call is the first opportunity to begin developing a relationship with that caller, a potential admission.
A skilled Nursing Facility is a busy place, 24/7. Time is a precious commodity needed to complete daily responsibilities. You're working hard and then Ah, in the middle of your day, the phone begins ringing. But that incoming phone call could be a potential Transition Care Customer which is likely to generate $15,000 or more of revenue a month to the facility.
There is no question we are dedicated to our mission and it is unfortunate there are individuals requiring post acute care. But since they do we should be excited about the opportunity to showcase our ability to achieve successful outcomes for them.
Answering a phone call is the first opportunity to make a great first impression. This may be the only chance to make that sale resulting in an admission, particularly the admission of a Medicare A/Managed Care patient/resident.
The individual answering the phone must give the correct greeting, be enthusiastic, pleasant and courteous: "Good Morning or Afternoon, Maplewood Manor Healthcare, this is Mary, can I help you?" Never sound rushed or difficult to understand.
Once you hear the caller's need, respond in a way that assures the caller you understand them. Opportunities to help people are one of the best rewards of working in healthcare.
REMEMBER, THE PERSON CALLING IS NOT AN ANNOYANCE, BUT ASKING FOR HELP.
Ok, the call has been answered, now what?
More Maun-Lemke Phone Call Absolutes in my next post.
(If you would like information on our complete A.R.M.S. Revenue Growth process, please email me, [email protected].