Talisman

05/03/2026

JPMorgan makes Olympic history, Oura embeds in tennis at the highest level, and the Miami GP turns into the year’s most commercially loaded race weekend.

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✔️ JPMorgan signs with IOC
✔️ Oura enters tennis for the long-run
✔️ Budweiser launches World Cup campaign
✔️ Nubank set to show up big at Miami GP
✔️ Eli Lilly acquires Kelonia for $7B

01/27/2026

Proud to see the long-term renewal between Atlassian Williams F1 Team and Kraken officially announced.

This partnership is a strong example of where modern Formula One sponsorship is heading. Fan-first. Product-led. Built around real utility, not just branding.

At Talisman, we are proud to have played a role in the renewal of this stellar partnership. Enduring partnerships are built by strong teams executing consistently and improving over time. This renewal is a clear testament to the strength and longevity of that relationship.

01/10/2026

We’re proud to have supported the launch of a new global partnership between Roborock and Real Madrid C.F.

The multi year agreement brings together two organizations united by performance, precision, and innovation, and reflects the continued evolution of top tier sports partnerships. Increasingly strategic, international, and built for long term alignment.

At Talisman, our role was to provide strategic and commercial advisory support aligned with the development of the overall partnership framework.

Congratulations to both teams on a landmark collaboration - and a special shout out to our CEO Charlie Evans for leading this.

01/10/2026

This week kicked off the new year with brands moving fast, blending travel, tech, food, and fashion into partnerships and activations designed to shape how fans show up, spend, and engage in sports in 2026.

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✔️ Southwest at Wrigley Field
✔️ Tim Hortons enters long-term partnership
✔️ NOBULL signs Matthew Schaefer
✔️ Chipotle joins PGA Tour
✔️ Talisman starts the year off rolling!

01/10/2026

Proud of our Omaha Supernovas for kicking off the 2026 MLV season with a dominant win over the San Diego Mojo in last night. A big performance on the first night of the campaign - we cut different in

Best operations team in the business by far! Well done team 💗💙

Brooke Nuneviller Diane Mendenhall Kirk Thompson Grant Gallo Ben Priest Jeff Hoggan

01/09/2026

Another week, another deal.. We’re proud to have brokered a groundbreaking global partnership between dashmoto® and the Williams Racing F1 Team, announced live at CES Las Vegas 2026. This deal connects one of the most innovative two-wheeled EV brands with one of the most storied teams in motorsport, marking Dashmoto’s entry into Formula 1 as they prepare for a bold U.S. launch.

At Talisman, our job is to create commercial velocity for ambitious brands. And this is a textbook example of how we build the bridge between culture, tech, and elite sport.

01/09/2026

We’re proud to have supported the launch of a new global partnership between Roborock and Real Madrid C.F.

The multi year agreement brings together two organizations united by performance, precision, and innovation, and reflects the continued evolution of top tier sports partnerships. Increasingly strategic, international, and built for long term alignment.

At Talisman, our role was to provide strategic and commercial advisory support aligned with the development of the overall partnership framework.

Congratulations to both teams on a landmark collaboration - and a special shout out to our CEO Charlie Evans for leading this.

Roborock and Real Madrid announce a multi year global partnership that brings together two organisations united by performance, precision, and innovation. Supported by Talisman through strategic and commercial advisory, the collaboration will activate across global markets, connecting elite football...

06/07/2025

Proud moment for the team, Talisman featured in SportsPro today!

A big thank you to SportsPro for spotlighting what we’re building, how we operate, and the bold path we’re carving in the world of sports sponsorship and marketing.

How a sharp team, bold vision, and relentless focus turned a four-year-old agency into one of sport’s most disruptive forces.

04/29/2025

Talisman is in Dubai for TOKEN2049!

As a leading crypto sports agency, we’re excited to be on the ground this week, connecting with clients, partners, and friends.

If you’d like to set up a meeting with either Dharpan R. and Charlie Evans please reach out. We look forward to an action-packed week of big ideas, new opportunities & BIG announcements!

Let’s connect.

02/24/2025

📢 Charlie Evans to Lead Talisman as CEO While Dharpan Randhawa Focuses on Strategic Growth.

We are proud to announce that Charlie Evans will step up as Chief Executive Officer, succeeding Dharpan Randhawa.

Randhawa will transition into a Founder role, concentrating on the strategic expansion of the Talisman Group. His primary focus will be on the growth of Talisman Ventures, the agency’s dedicated investment arm, which will collaborate with leading global investors to deploy capital into sports teams, leagues, and related products. Additionally, he will spearhead the launch of a global sports production company, with further details to be announced in due course.

Evans, who has been with Talisman since 2021, most recently served as Chief Revenue Officer, overseeing the agency’s commercial growth and strategic partnerships. His leadership has been instrumental in positioning Talisman as a key player in the sports marketing landscape globally.

READ MORE > https://www.thetalismanagency.com/playbook/charlie-evans-to-lead-talisman-as-ceo-while-dharpan-randhawa-focuses-on-strategic-growth

Talisman, the global sports marketing agency specializing in sponsorship, brand consulting, and retained sports property sales, has announced that Charlie Evans will step up as Chief Executive Officer, succeeding Dharpan Randhawa.