yorCMO

09/08/2026

Meet Kelley Carroll, a seasoned Fractional CMO, global marketing leader, and brand builder who helps businesses connect marketing strategy to measurable growth.

Kelley has led marketing and branding initiatives for iconic consumer brands at three major video game publishers, building go-to-market strategies, strategic partnerships, product launches, and omnichannel campaigns that move businesses forward.

If your marketing feels disconnected from your growth goals, it may be time for strategic leadership that brings clarity, alignment, and momentum.

Book a 30-minute intro call with Kelley: https://bit.ly/3UAW91v

09/03/2026

You know what your company sells. But do you know why your customers actually choose to buy it? The answer may not be exactly what your leadership team thinks.

Buyer interviews give businesses a direct look at what really drives purchasing decisions, from the problem that started the search to the concerns buyers had along the way and the factors that ultimately influenced their choice.

Those insights can help sharpen your messaging, improve lead quality, strengthen positioning, and create more relevant sales conversations.

Our latest blog explains how buyer interviews work and why they can be such a valuable input into B2B marketing strategy.

Read “Buyer Interviews: The Strategy Behind B2B Marketing” https://bit.ly/3UR1jX5

09/01/2026

What happens when you spend $500 on AI in one weekend? 🤖
You learn pretty quickly that using more powerful AI doesn’t necessarily mean using AI more intelligently.

Our owner and co-founder, Joseph Frost, recently shared that experience in Inc Magazine along with some important lessons for business leaders trying to integrate AI into their organizations.

His takeaway goes beyond controlling AI costs. The bigger opportunity is creating systems that help teams use AI purposefully.

That means knowing which tools to use for which tasks, automating routine follow-up and accountability, and using the information your organization already has to make leadership work more efficient.

The goal isn’t AI for AI’s sake.

It’s using AI to give leaders and their teams more time for the work that still requires human judgment, critical thinking, and experience.

Great insights from Joseph on what practical AI adoption can look like inside a growing company.

Read his latest article in Inc.: I Spent $500 on AI in One Weekend. Here’s What I’d Do Differently: https://bit.ly/3SKQ95F

Organizations can use AI more strategically to save time, reduce costs, automate routine work, and free leaders to focus on decisions.

08/26/2026

Are you investing in marketing, or simply paying for marketing activities?
There’s an important difference.

Businesses often spend money on social media, advertising, events, agencies, and other tactics without having a clear strategy connecting those activities to growth.

That’s when marketing starts to feel like an expense.

Marketing becomes an investment when there’s a clear goal, a plan, accountable leadership, and a way to measure what’s working and adjust what isn’t.

Discover how to approach the marketing budget and what “investment-grade marketing” actually looks like.

Read the full article: https://bit.ly/4y1OKqa (https://bit.ly/4y1OKqa)

08/14/2026

When a Fractional CMO visits a forklift telematics company for an all-day Foundation Session, sometimes “understanding the customer” gets very literal. 😄

Sonja O'Brien and Joseph Frost, MBA traveled onsite to work alongside the client, dig into the business, and get the full immersive experience.

And Sonja took it one step further: getting behind the wheel of a forklift for the first time and experiencing the product from the perspective of the company’s ideal customer.

Because great marketing leadership doesn’t happen from a distance. It starts with understanding the business, the customer, and the real-world experience behind the product.

Kudos to Sonja and Joseph for going all in.

That’s the yorCMO difference: we don’t just learn about our clients’ businesses. We get
inside them.

07/20/2026

A confident answer looks like a decision. It isn't one.

Ask AI what to do and it'll tell you. Fast, fluent, sure of itself. But it can't decide the things that actually run your marketing:

➡️ Who your ideal customer is.
➡️ What you stand for.
➡️What a good lead really looks like.

Those are judgment calls. Someone has to own them. Most growing companies never put anyone in that seat.

This isn't a marketing problem. It's a leadership gap. And it has a name: the empty CMO seat.

Who owns those decisions in your business?

Check out our newest blog here: https://bit.ly/4fL9M6c

07/08/2026

For years, marketing ex*****on was the expensive part: writing, designing, targeting, testing. That's the part AI just made almost free.

Here's the twist most owners miss. When ex*****on is cheap, output stops being the constraint. The scarce thing becomes judgment. The decision about who to target, what to say, and what a good lead actually looks like.

Most growing companies never built that seat. Tools and junior hands filled in. AI didn't create the gap. It exposed it.

Everyone can produce more marketing now. Almost no one has someone whose judgment is worth multiplying across it.

AI executes. Someone still has to decide. Who owns that call in your business?

Read the full piece here: https://bit.ly/4byUu1Q

07/01/2026

The way your customers find you is changing fast. And most marketing playbooks haven't caught up.

In our latest panel, Dave Blanchard sits down with Isaac Voss of Rocket Crew and Joshua Strawczynski of jMarketing Agency to unpack what AI search actually means for B2B and small business owners.

The data is sharp:
👉 Google AI Overviews are cutting clicks by 38%
👉 51% of B2B buyers now use AI chatbots for research
👉 Top SEO firms are seeing a 35% drop in click-through rate

But here's the part most people miss: visibility isn't declining. It's moving. AI is now choosing the three to five companies that get considered in your category, and that's the new game.

📹 Watch the full conversation here: https://bit.ly/4eDNRgX
📃 Read the article: https://bit.ly/4g9lZSW

What's the first thing you're changing about your marketing for AI search? Tell us in the comments.

06/24/2026

In marketing, the difference between success and stagnation often comes down to leadership. While tactics are essential, they must be driven by a strategic vision that only strong leadership can provide. For B2B leaders, embracing leadership over tactics is key to unlocking potential.

At yorCMO, we specialize in embedding leadership within your marketing team. Our fractional CMOs bring the strategic expertise needed to guide your marketing efforts, ensuring that leadership is at the forefront of your strategy.

Are you ready to elevate your marketing strategy with leadership? Let's discuss how our approach can transform your marketing outcomes.

Book a free Marketing Diagnostic and discover how strategic leadership can transform your marketing strategy: ➡️ https://bit.ly/4w9B4IR