yorCMO

07/20/2026

A confident answer looks like a decision. It isn't one.

Ask AI what to do and it'll tell you. Fast, fluent, sure of itself. But it can't decide the things that actually run your marketing:

➡️ Who your ideal customer is.
➡️ What you stand for.
➡️What a good lead really looks like.

Those are judgment calls. Someone has to own them. Most growing companies never put anyone in that seat.

This isn't a marketing problem. It's a leadership gap. And it has a name: the empty CMO seat.

Who owns those decisions in your business?

Check out our newest blog here: https://bit.ly/4fL9M6c

07/08/2026

For years, marketing ex*****on was the expensive part: writing, designing, targeting, testing. That's the part AI just made almost free.

Here's the twist most owners miss. When ex*****on is cheap, output stops being the constraint. The scarce thing becomes judgment. The decision about who to target, what to say, and what a good lead actually looks like.

Most growing companies never built that seat. Tools and junior hands filled in. AI didn't create the gap. It exposed it.

Everyone can produce more marketing now. Almost no one has someone whose judgment is worth multiplying across it.

AI executes. Someone still has to decide. Who owns that call in your business?

Read the full piece here: https://bit.ly/4byUu1Q

07/01/2026

The way your customers find you is changing fast. And most marketing playbooks haven't caught up.

In our latest panel, Dave Blanchard sits down with Isaac Voss of Rocket Crew and Joshua Strawczynski of jMarketing Agency to unpack what AI search actually means for B2B and small business owners.

The data is sharp:
👉 Google AI Overviews are cutting clicks by 38%
👉 51% of B2B buyers now use AI chatbots for research
👉 Top SEO firms are seeing a 35% drop in click-through rate

But here's the part most people miss: visibility isn't declining. It's moving. AI is now choosing the three to five companies that get considered in your category, and that's the new game.

📹 Watch the full conversation here: https://bit.ly/4eDNRgX
📃 Read the article: https://bit.ly/4g9lZSW

What's the first thing you're changing about your marketing for AI search? Tell us in the comments.

06/24/2026

In marketing, the difference between success and stagnation often comes down to leadership. While tactics are essential, they must be driven by a strategic vision that only strong leadership can provide. For B2B leaders, embracing leadership over tactics is key to unlocking potential.

At yorCMO, we specialize in embedding leadership within your marketing team. Our fractional CMOs bring the strategic expertise needed to guide your marketing efforts, ensuring that leadership is at the forefront of your strategy.

Are you ready to elevate your marketing strategy with leadership? Let's discuss how our approach can transform your marketing outcomes.

Book a free Marketing Diagnostic and discover how strategic leadership can transform your marketing strategy: ➡️ https://bit.ly/4w9B4IR

06/17/2026

🎙️ Our co-founder Joe Frost sat down with John Corcoran on the Smart Business Revolution Podcast — and the conversation is a must-listen for anyone thinking about how to grow smarter, not heavier.

Joe's take? You don't need to buy the whole surfboard to catch the next wave. Fractional professionals give companies access to top-tier executive leadership on a flexible basis — so they can scale nimbly without full-time overhead.

In this episode, Joe and John get into:
→ How fractional CMOs drive real strategic value for clients
→ Building businesses designed to be sellable from day one
→ Why AI has to support CMOs' core competencies (not replace them)
→ The story behind yorCMO's "marketing brain" — client data + yorCMO IP + CMO judgment
→ Lessons from a career of spotting the next wave early

From selling Halloween candy before prom to building multiple million-dollar ventures, Joe's path is proof that the best entrepreneurs keep their eyes on what's next.

🎧 Listen here: https://bit.ly/4ekt6Fr

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Joseph (Joe) Frost, Co-founder of yorCMO

06/16/2026

🎧 New Podcast Episode Now Streaming! The Power of Fractional Leadership: Boosting Business Systems and Building Trust If your growth plan is “hire more people,” but your systems are shaky… you’ll just scale the chaos. In this episode, Sonja O'Brien and Nicole Vorkapic break down why fractional leadership is becoming a strategic advantage for small and mid-sized businesses especially in sales and marketing.

Available on all major platforms:
📍Podbean
📍Spotify
📍YouTube
📍Amazon Music

https://bit.ly/4aOXiYe

In this episode, Sonja O'Brien and Nicole Vorkapic on the strategic...

06/15/2026

🎙️ yorCMO Thought Leadership Sessions
Most companies reach $10M on grit and founder-led selling. The trouble starts when that same formula is expected to carry them to $25M.

In our latest session, Nikhil Hunshikatti (Fractional CMO, yorCMO), Brad Martyn (Founder, FocusCFO), and David Jones (Fractional CRO, Sales Xceleration) dig into why growth stalls in this range and why it's an operating-model problem, not a demand problem. When marketing tracks lead cost, sales chases bookings, and finance plans cash in isolation, more pipeline just creates more noise.

The companies that break through don't add more activity. They build one shared scorecard, one funnel view, and one definition of a good customer.

Watch the full conversation here: https://bit.ly/4vuzSPZ

06/08/2026

When growth stalls, most leaders go looking for it in the market. It's rarely there. The deals are closing. The pipeline is full. Revenue is still climbing. So why does every quarter feel heavier than the last?

In a recent yorCMO Thought Leadership Session, Robert Mendelson, Fractional CMO sat down with Wilson Kwan, Fractional CFO, Tanya Van Soest, Fractional CMO and Darren Legault, Fractional CRO, to unpack what really slows scaling companies down: marketing, sales, and finance growing at three different speeds, with no single owner accountable for the result.

🎥 Watch the full session on Robert's Fractional Pros Canada Podcast episode here → https://bit.ly/4uRjYzh

Where does the wheel come off for you — marketing, sales, or finance? 👇 tell us in the comments

06/04/2026

The growth problem at most professional services firms isn't a market problem. It's a design problem. Demand is there. The phone is ringing. Referrals keep coming. So why does scaling still feel like pushing a boulder uphill?

In a recent conversation at the yorCMO Thought Leadership Sessions, Chad Person, Fractional CMO and President at AccountingCMO, Chris Cocca, Fractional CRO at Sales Xceleration, and Kathryn C. Crosby Fractional COO at Wise Mind Ventures LLC held a candid conversation about the leadership gap that quietly stalls professional services firms in the $5–15M range.

🎥 Watch the whole conversation → https://bit.ly/3PX3syA

What's the biggest gap you see between marketing, sales, and ops at growing firms? 👇 drop it in the comments