Plum & Parcel

Welcome to Plum & Parcel. We enable intentional, purpose-driven businesses to be seen and heard through the power of integrated marketing communications.

Marketing and communications is hard, whether you are big or small. As your company grows, it can become increasingly difficult to create and deliver cohesive experiences that resonate with your audience. Founded on the belief that marketing and communications should be integrated and thoughtfully designed, Plum & Parcel is on a mission to enable intentional and purpose-driven brands to be seen an

d heard. Together, we can bring clear and consistent “light” to the audiences who need your products and services the most. Let’s create an integrated marketing communications strategy that not only works, but shines.

07/02/2024

One year of podcasting + 50 episodes later, and we’re celebrating by taking a summer break! 🎉☀️

Hear the news first in EP 50. Link in bio!

We’ll see you back here this fall 🍂

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365 days ago, P&P setoff on a crazy adventure.

We started a podcast & I [Austin] recorded myself talking into a weird bulging mic for ~30 minutes every single week. 😵

I covered topics I’d been waiting to share with a broader audience for years.

From strategic planning to content batching to marketing & PR differences… You know, the simple things in a communication girl’s life. 💁‍♀️

I am amazed by what we accomplished in 50 weeks (yes, we took 2-weeks off in the year), but I’m also ready for how we can improve.

Although, our most streamed episode received over 150 listens in its first day & 8 lovely guests brought overwhelming awareness to the podcast, there’s still a lot we can do…

And, we’re excited to get started. 💪

However, as the podcast grows and priorities shift, the same goes for life…

With this major accomplishment, we’ve decided to take 6-weeks off from podcasting, email newsletters & social media posts to celebrate summer. 🥳

While we know that consistency is key to success, so is resting & resetting.

We’ll be doing that amid chasing kiddos across open fields and attempting to catch them in lukewarm swimming pools.

What will you be doing this summer? 😜

Lookout for Season 2 of the podcast this fall when we’re back with fresh marketing tips & incredible guests.

Thank you for being such a BIG support to us over this last year! 🤍

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HAVE A BURNING QUESTION OVER THE SUMMER⁉️☀️

We’re still coaching and supporting current P&P clients & students, and are taking discovery calls, as needed. ☎️

If you’d like to work with us, please reach out by contacting us via our website. We promise to get back to you within 48 hours!

Welp, that’s all for now friends. Enjoy your summer! ☀️🏖️

04/23/2024

Is your marketing sustainable? 🌳

If you’ve been listening to the MYP podcast for a bit now, you know I love a good event, even on 🌎

As someone who has worked for companies that celebrate April 22 all month long, and partnered with a team to communicate their “going green” progress globally four years in a row…

You can expect I choose marketing strategies and tactics that are not just effective, but sustainable too. ♻️

Marketing (like events) costs a ton of money, energy and time, and often leave behind a ton of waste.

Which is why I always suggest implementing marketing and PR strategies that aren’t just money or time savers, but are better for the environment. 🍃💡

If being more thoughtful of the world around you sounds like something you need in your marketing, take a listen to Episode 40 this week.

Here is a preview of the strategies that have stuck with me over my 10+ years in this industry + how they can help you be more sustainable in your biz too. 🌱

1️⃣ Go digital 📲

2️⃣ Invest in sustainable packaging, products or branding 📦

3️⃣ Be vocal about your sustainability choices 🗣

Ready to dive in? Head outside and take a breath of fresh air! It’s time you tuned in —> https://www.plumandparcel.com/podcast/three-sustainable-marketing-strategies

04/23/2024

Is your marketing sustainable? 🌳

If you’ve been listening to the MYP podcast for a bit now, you know we love a good event, even on 🌎

As someone who has worked for companies that celebrate April 22 all month long, and partnered with a team to communicate their “going green” progress globally four years in a row…

You can expect I choose marketing strategies and tactics that are not just effective, but sustainable too. ♻️

Marketing (like events) costs a ton of money, energy and time, and often leave behind a ton of waste.

Which is why I always suggest implementing marketing and PR strategies that aren’t just money or time savers, but are better for the environment. 🍃💡

If being more thoughtful of the world around you sounds like something you need in your marketing, take a listen to Episode 40 this week.

Here is a preview of the strategies that have stuck with me over my 10+ years in this industry + how they can help you be more sustainable in your biz too. 🌱

1️⃣ Go digital 📲

2️⃣ Invest in sustainable packaging, products or branding 📦

3️⃣ Be vocal about your sustainability choices 🗣

Ready to dive in? Head outside and take a breath of fresh air! It’s time you tuned in —> link in bio!

02/27/2024

We recently said “buh-bye” to social media 👋 But, we're back already? Here's why...

Stefanie Gass & Team, our VERY first guest on the podcast, and the gal behind Online Business for Christian Women, a Top 20 business podcast, was a big catalyst for us stepping away 🙌

Her online programs led me [Austin] to start my podcast in 2023, and grow it into what it is today.

Stefanie is an incredible business + podcast coach, and a friend of a friend. And now, my friend 💗

In 5 years, this woman has built a successful seven-figure online business without using social media, and now teaches other women how to build their own online businesses in just 2-hours a week with ZERO use of social 🤯

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Wondering how you can manage this too?

I sat down with Stef to discuss what happens when you ditch social media & focus on what works for your business. To hear that SOMETHING works is a breath of fresh air… 😮‍💨

If you want to give up countless hours on social too + tap into a tactic that drives a much better ROI in less than half the time, tune into this episode.

You don't want to miss this… ➡️ https://plumandparcel.com/podcast/how-to-build-a-successful-business-without-social-media

12/25/2023

Merry Christmas!! 🎄🤍

On this sacred day, as we rejoice in the miracle of Christ's birth, may the warmth of His love fill your hearts and homes!

Wishing you a blessed and joyous Christmas ✨

12/18/2023

Running low on gift ideas? 🎁

I got you! 😎

As a mission-driven, purpose-oriented, growth-minded gal myself, I can guarantee that these gifts are beyond suitable 😉

Don't forget to SAVE this post and happy gifting!

12/06/2023

Is one of your 2024 biz goals GROWTH? 📈

I see you nodding "yes" through the screen 😉

Swipe above ⏩️ until you find your specific visibility + growth goal and then save this post to keep these tips in your back pocket!

Here are some highlights of what you'll find:

👀 BRAND AWARENESS → Develop your pitch angles and messaging to begin sharing your purpose with the world!

📲 TOP OF SALES FUNNEL → Pick a social platform that you know your ideal client is hanging out on and begin creating!

🤝 WARMING FOR CONVERSION → Start with an email welcome sequence and begin nurturing your audience with tips and valuable insights.

If you don't see your specific visibility or growth goal - send me a DM and let's chat!

I'm always happy to share some golden nuggets 😊

12/04/2023

That's a wrap! 🎬

I am in shock that this year has come and gone in the blink of an eye 😵

Swipe above to see some of my favorites from my first year back in business!

✨ Online Business for Christian Women by
✨ Systemize Your Life by ChelsiJo.Co + Team
✨ Beginner's Pluck by Liz Bohannon
✨ She Works His Way by & She Works His Way

Do we have any 2023 favorites in common? Share with me below!

11/30/2023

Pause ⏸️ Before we enter December, it's time to reflect...

The end of the month is the perfect time to take some time to identify:

✨What went well?

✨What am I grateful for?

✨What could have been better?

Each month, I sit down, bring out my journal, and invite God to help me reflect on the past month and listen for how I can improve for the next!

Do you take time to reflect each month? Let me know in the comments below 👇

11/28/2023

Are you ready for a new podcast drop ?! 🎙️

My latest episode: 10 Things to Be Grateful for in Life and Biz is out! 🎉

If you’re feeling overwhelmed and disconnected from your purpose, give this episode a listen.

Gratitude is the first step to reclaiming your purpose and vision ✨

Let me know what you think below 👇

11/27/2023

There's one month left of 2023 and you still haven't gotten around to nailing down your marketing...

Maybe you feel like you don't know where to start OR you're putting out too many messages 😬

Either way - you aren't seeing the results that you're dreaming of for your business.

Solution incoming in 3..2..1..

✨ Find your focus ✨

I have a simple framework that helps align you on your why by asking 3 questions ↓

1. What is your top priority for your business right now?

2. What is keeping you up at night?

3. What is the biggest opportunity for your business in this season?

First, read those again, pause, and really think about them.

Then, click the link in my bio to get 30% OFF of the Marketing & PR Bundle where I will help you nail down your marketing & PR strategy and get you executing right away!

You'll be one step closer to building your purposeful marketing plan and heading into 2024 with confidence in your small business 🤩

Click the link in my bio to take advantage of my bundle which includes

🤍 Intentional Intensive [$497]
Personalized, high-level, strategic 1x1 60-minute call with Austin to gain clarity for your marketing and PR objectives and create a detailed one-page 3-6 month action plan with notes

🤍 Purposefully Designed PR Day [$2,997]
Done-for-you marketing and PR strategy that is completed in 1-2 days. This project is currently focused on media, influencer and podcast pitching, but can be tweaked to fit your personal marketing and PR objectives

🤍 Purposeful Marketing & PR Playbook [$1,497]
Go-at-your-own-speed do-it-yourself online course follows four-steps to help you organize & execute all your marketing and PR dreams without compromising your time and budget

This is your LAST CHANCE to secure your bundle - get yours today! 🎉 www.plumandparcel.com

11/21/2023

🚨 REMINDER: Intentional Intensive, VIP PR DAY + Playbook Bundle Sale is coming!

Is your alarm ready to go for Friday?!

Alllll of this 👇 will be 30% OFF! In other words, you get our online course for FREE.

Here are the details:

✔️ Intentional Intensive [$497]
Get a personalized, high-level, strategic 1x1 60-minute call with Austin.

Austin will work directly with you to understand your marketing and PR objectives for a specific project you have in mind, and create a detailed one-page 3-6 month action plan with notes 📝

✔️ Purposefully Designed PR Day [$2,997]
An efficient, done-for-you start-to-finish service that is completed in 1-2 days. Together, we’ll build a marketing and PR strategy from scratch that you can implement immediately 👏

This “get-er-done” in-a-day project is currently focused on media, influencer and podcast pitching, but can be tweaked to fit your personal marketing and PR objectives.

✔️ Purposeful Marketing & PR Playbook [$1,497]
Go-at-your-own-speed do-it-yourself online course will help you stop feeling lost by your marketing and communications, and start feeling in control of your sales and time, so your purpose can shine! 🤩

This four-step system will help you organize and execute all your marketing and PR dreams without compromising your time and budget.

If you are a purpose-driven small biz owner who's ready to head into 2024 with their marketing & PR dreams turned to reality - this is for you! 🫵

Ready to take your marketing to the next level? Book a call with the link or send me a message 🤍 www.plumandparcel.com

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Orange County, CA

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http://www.plumandparcel.com/

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