09/10/2026
In store behavior is shifting this fall, and CPG brands should pay attention to what is changing before the shopper reaches for a product.
The first shift is value scrutiny. Deloitte’s 2026 Back to School Survey found that 31% of parents are using four or more cost saving tactics, and 71% would switch brands if their preferred option costs too much. That means trial alone has less power. Shoppers need a reason to believe the product deserves a place in the basket.
The second shift is that digital behavior now follows the shopper into the store. FMI reports that grocery shopping increasingly blends store and screen. Shoppers research, compare, discover, and make decisions across both. An in store experience should help them understand the product and give them an easy next action after the interaction.
The third shift is a return to practical home routines. FMI found that 44% of shoppers are having more family meals at home than a year ago, while 35% are cooking more often. That changes the question brands need to answer at shelf from “Will you try this?” to “Where does this fit in my week?”
For brands working to grow with Hispanic shoppers, these behaviors make cultural and local context even more important. The activation has to connect the product to the way people actually shop, cook, gather, and make purchase decisions.
That is where field insight becomes strategy.
Planning a Q4 retail program? Comment RETAIL + your product category. We will send you our three question retail check and the Hispanic Retail Growth Playbook so you can see where your program may be losing shoppers between trial and the next purchase.
