Niklas Myhr, Ph.D.

04/11/2026

Top 50'ish Business School Alert! 🎉 Our Chapman University full-time MBA program at the Argyros College just soared to #53 in the US News rankings, jumping up 13 spots! 🚀 Our Chapman Panther is hot on the trail of the #51 UCI Anteater, as animatedly depicted by Dean Tom Turk during our celebration. Sharing in the excitement is also my cheerful colleague Seth Benzell! 🐾📈

08/22/2025

Welcome reception for the enthusiastic new MBA/MS cohort at /

10/19/2024

“If you took purpose out of our organization, you die tomorrow. It’s that important to who we are, it’s that important to our employees, it’s that important to our customers.” This sentiment is what alumni Denise Roberson, the Chief Purpose Officer of OmnicomGroup, discovered she shared with a number of CEOs of major corporations. Denise inspired students as part of the Dean’s Leadership Lecture Series as she highlighted the need for authenticity in purpose-driven initiatives, the importance of engaging employees in the process, and the challenges of integrating purpose as an embedded part in the operating systems of large corporations and startups alike.

05/24/2024

Will miss these faces from the excellent Class of 2024 at Chapman University Argyros College of Business and Economics! Beautiful ceremony, the right weather, and good to see many proud family members, friends, faculty, and staff celebrating the graduates as they move on to the next phase in life as Chapman University alumni, best of luck to you and stay connected!

05/22/2024

An honor to lead this terrific group of MBA/MS students on the 12th edition of our travel travel course “Business in Scandinavia” which will take us to Sweden 🇸🇪 and Finland 🇫🇮 in the coming weeks, stay tuned for updates!

03/01/2024

Interviewed on NPR's Morning Edition on TikTok's latest sensation "Who TF Did I Marry?", the dramatic 50-part series by "Reesa Teesa" on how her marriage fell apart. Thanks to my TikTok savvy Chapman University Argyros College of Business and Economics students for helping me prep for the interview 👍

TikTok is known for short videos. So what explains the success of longform series like "Who TF Did I Marry?" NPR's A Martinez asks Chapman University marketing professor Niklas Myhr.

02/06/2024

Are you ready for it? Call for Projects (link in bio) for this semester’s Social Media Aid offered in the context of live projects in my digital marketing classes! Students will analyze and help enhance the online presence of real businesses and organizations, profit or nonprofit, local or global, big or small. Please sign up now if you feel that you can benefit from a fresh set of eyes on your Social Media & Digital Marketing efforts and if you are willing to allow for my students to gain some invaluable real-life experience, thank you!

01/22/2024

Leaving Prague after teaching at ’s Prague MBA program for the 6th and last time before this program, a 15-year collaboration with , sadly is being retired this year.

The impact of Chapman’s presence here will certainly be felt for many years to come through the careers of our many graduates active in the region and beyond. Some of them joined a meetup with our current cohort and it was good to hear that their Chapman MBA had boosted their professional journeys.

Also had the honor of having the Marketing Lead of powerful CRM company Nimble () (founded by CRM pioneer ) , visit my current class and enlighten the students with her perspectives on how a system like Nimble can help not only sales and marketing efforts but also the nurturing of influencers/brand ambassadors, and the management of the networks of today’s professionals.

While the mood in Prague was understandably somber when I got here this time after the recent tragedy at nearby Charles University, I have enjoyed this beautiful city one more time. Made it to the fascinating while reading “The Trial”👍 Thanks to splendid Design Hotel for warm hospitality as well!

Finally, thanks to the current cohort of talented students, including , , @ sophiedvalishvili & , looking forward to seeing you at the graduation exercises at Chapman University in May!

11/30/2023

Deinfluencers, the emerging trend of influencers who share good reasons not to buy certain products that may be harmful or simply unnecessary, was the focus of a Poster session at this week’s Student Scholar Symposium at hosted by the Center for Undergraduate Excellence.

👩‍🎓 Our stellar undergraduate students, and .harneja, in their research on “Deinfluencers and Social Media Trends” specifically looked into the motivations of deinfluencers such as building trust by being more authentic.

💡 Emma and Misha’s work is a part of a larger research project on deinfluencers in which my esteemed colleagues , Charlene Chu, Cristina Nistor, and myself are examining the broader implications of deinfluencers such as how they can be engaged by brands, how deinfluencing differs from traditional influencer marketing, and what the expected outcomes can be.

Are you seeing some examples of deinfluencing in your social media feeds? What is your take on this phenomenon? Please let us know!

11/18/2023

Got the opportunity to contribute a module on Digital Marketing Strategies at an Executive Education program at for executives of Swedish Multinationals and also very much enjoyed listening in on an entrepreneurial leadership and innovation session by .babson with his keen sense on what makes it possible for smaller companies to take on the giants👍

Thanks to Flavio Gabossi & for the kind invitation and great hospitality and of course to the very engaged group of executives in the legendary TIO (Training for International Operations) Program by , many of whom welcomed a visit next summer by our Business in Scandinavia MBA Travel course!👍💯

11/11/2023

Enjoyed the honor of delivering the closing keynote presentation at Stora Styrelsedagen (“The Big Board Day”) in the city of Umeå up close to my roots in northern Sweden, arranged by Norr (“The Board Academy North”). Discussed the role of social media in an era of increasingly powerful platforms and capable AI solutions. In spite of the excitement about new opportunities (that I also share!), I emphasized the need to also preserve the social element of social media with empathy-based marketing. Thank you to .degerfeldt for the kind invitation to again appear at this stellar event! Styrelseakademien is serving an important role in training existing and aspiring board directors of companies in the rapidly growing northern parts of Sweden. In addition to many companies making impressive investments in digitalization and innovative business models such as .se, this region is also undergoing a literal green revolution with major investments in clean tech and other sustainable investments.

11/07/2023

A joy hosting 11 top Swedish Universities at a Study in Sweden fair at showcasing opportunities to pursue further higher education studies in Sweden and very happy that they all seemed impressed by Chapman and that they deemed the event itself a success.

This event stems from a partnership between Chapman and sponsored by the Embassy and  (Swedish-American Chambers of Commerce) for knowledge exchange in innovation, science, entrepreneurship, and increasing talent mobility for students and researchers between Sweden and the U.S.

Good to have SIREUS Director Christer Bergman and his intern Oskar Svensson at Chapman after having worked with them virtually as a member of their Steering Committee. Thanks to Dean Henrik Cronqvist for giving an enlightening keynote address comparing US and Sweden in academia and way of life. Thanks also to Daniel Garcia and Henry Carey from for helping set up the event!

Enjoyed getting to know the representatives of these stellar universities and now we’ll likely visit some of them during next summer’s Chapman Business in Scandinavia MBA travel course! Welcome back to Chapman .university .university