Coach Joe Riggio's Business Of Strength

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Coach Joe Riggio's Business Of Strength Boutique 1on1 consulting, workshops, and live immersions to grow you gym business. Book a call today

10/14/2026

Attrition is a lagging indicator.
By the time it shows up, those members are already gone.

Start of month: 100. Lost: 5. 5 ÷ 100 = 5%. That’s your attrition rate. Make sure to track it every month.

Don’t blow up a plan that’s been working.Panic says cancel meetings, cut marketing, change everything. A leader takes a ...
10/14/2026

Don’t blow up a plan that’s been working.

Panic says cancel meetings, cut marketing, change everything. A leader takes a breath, looks at the numbers, and drives more toward what’s already working.

10/13/2026

World-class speakers, a strength carnival, great food, an open bar, and connections that go beyond the screen. We host these events for the experience, the friendships, and the community, not the profit.

One of the best moments? Finally meeting Jenny in person after working together for nearly two years. And discovering she’s even more jacked than she looks on Zoom!

10/13/2026

Building a fitness brand isn’t about copying Cristiano Ronaldo. He started with 36 million YouTube subscribers in one night because he was already one of the greatest soccer players in the world.

For the rest of us, it’s about showing up, doing the work, and building trust one person at a time.

10/12/2026

Service completes the transaction. Hospitality is how you make people feel. Predictable excellence, personal connection, and treating every person with care.

That’s what makes an interaction unforgettable.

This is the difference between grinding alone and actually building something. Eric went from zero to 100+ members and h...
10/12/2026

This is the difference between grinding alone and actually building something. Eric went from zero to 100+ members and hired two full-time coaches. Not by adding more hours to his day. By adding systems to his business.

This is the Business of Strength. 👊

Get ready for our next event, Underground Strength Con. April 2nd & 3rd, 2027. A 2-day coaching & learning event for coaches, gym owners and lifters. Designed to stand apart from the typical bloated workshops. Link in our bio!

10/11/2026

We may not have had it all figured out, but we never stopped believing we could make it happen.

Self-belief gets you started. The work keeps you going. 💪

Underground Strength Con is built for people who don’t have time for nonsense.Coaches. Gym owners. Lifters who actually ...
10/11/2026

Underground Strength Con is built for people who don’t have time for nonsense.

Coaches. Gym owners. Lifters who actually care about the craft. Two days with the right people doing real work.

April 2nd & 3rd, 2027. Orangeburg, NY. This is what you need.

10/10/2026

Gym owners, stop racing to the bottom on price. Your pricing has a major impact on your profitability, so review it every year.

Want to know if the market is ready for a price increase? Track your next 10 consultations. If 6 or more buy, keep going. If only 1 buys, take another look at your pricing sheet or sales process.

Price with confidence. 📈

Most strength events are content factories. Underground Strength Con is the opposite.Two days with coaches and gym owner...
10/10/2026

Most strength events are content factories. Underground Strength Con is the opposite.

Two days with coaches and gym owners and lifters who've built real gyms and real businesses.

No theory. No noise. Just what actually works.

🗓️ April 2nd & 3rd, 2027
📍 Varsity House HQ Orangeburg, NY

Lock it in! Link in our bio.

Address

337 Blaisdell Road
Orangeburg, NY
10962

Telephone

+12019928188

Website

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