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How to Fascinate with Sally Hogshead

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How to Fascinate with Sally Hogshead

Discover how the world sees you® and use it to stand out in a crowded market. These personality tests do an excellent job in reporting how you see the world.

At some point in your career, you’ve probably taken a test like Myers-Briggs, or StrengthsFinder. But today, the real question is not HOW YOU SEE THE WORLD. The real question is… HOW DOES THE WORLD SEE YOU? If you want to stand out from the crowd-- to grow your reputation, and attract more business-- then you need to know how the world sees you. This is precisely what the Fascinate® Test is designed to measure. Our personality test is based on 6 years of research into the science of fascination, and over a million participants. Our research has been published around the globe. Want to learn how you fascinate? Discover How the World Sees You® when you take the Fascinate Test. This is the first science-based personal brand test. With just 28 questions, it identifies the highest and most unique advantages in your personal brand. Take your Fascinate Profile at: www.howtofascinate.com

goo.gl/NhnA6r

09/25/2026

"People stop trying to communicate like someone else."

That's what Wesleyne Whittaker sees on sales teams once they learn how they're seen at their best. The confidence shift happens almost right away.

Wesleyne helps sales leaders turn inconsistent teams into confident, high-performing ones. She gets underneath the performance problem to find what's really in the way. Fascinate gives her sellers the language for why some conversations land and where they lose people.

Seven questions with Fascinate Certified Advisor Wesleyne Whittaker, The Avant-Garde. Swipe 👉

👋 Work with Wesleyne: https://www.linkedin.com/in/wesleyne/

09/11/2026

How each of the 7 Fascination Advantages® replies to "hey, got a quick question" 📱

Innovation — "sure. and while we're in here, can we brainstorm some other possibilities I've been thinking about too?"

Passion — "of course!! also hi, we never talk, how are you? 🥹"

Power — "yes, shoot."

Prestige — "give me till tonight so the answer's actually good and not half baked."

Trust — "always. you know where to find me."

Mystique — read at 9:14am. Yes, send it over. Answered at 12:40pm, in full, with different ways of approaching it. 🫡

Alert — "sure. is this about Thursday or the invoice"

These are the seven languages we measure at How to Fascinate®, discovered by Sally Hogshead. Not personality types. The cues and signals you send, right down to how you answer a text.

Share with a co-worker, and let us know where you land in the comments! 👀

09/09/2026

The two people on your team who keep having the same argument aren't a personality problem. 👇

They're both communicating perfectly. In different languages.

Here's how that looks.

Sarah leads with Innovation, the language of creativity. Her briefs land full of possibility and open ends, because a brief that's already locked down is not interesting to her.

Marcus leads with Alert, the language of details. He reads that same brief and sees fourteen things that break. So he sends fourteen questions. 😅

Sarah reads the questions as resistance.

Marcus reads the open ends as someone who hasn't done the work.

Neither of them is wrong! Both of them are doing exactly what their Primary Fascination Advantage® does best.

Sarah's Dormant Fascination Advantage is Alert. The one working against her. So the fix Marcus keeps asking for is, well, not how she shows up at her best... 🙃

She spends her Sunday writing the airtight, detail-proof brief. Takes three times as long. Still misses the thing Marcus catches in ten seconds.

Triple the effort, half the result.

That's not a work ethic problem. That's somebody leading with the language they're worst at.

How to Fascinate®, discovered by Sally Hogshead, measures the cues and signals people actually send. Which means you can see friction like this coming instead of explaining it afterward.

Want to know how you (and your team) show up at your best?

💬 Comment MANGO, and we'll send you the free assessment. Takes less than 10 minutes, and you can share it with your team too!

09/04/2026

We have a fun little Friday question for you...

Let's start with a scenario.

This team never runs out of ideas. Never runs out of energy either. The meetings are genuinely good. People leave them fired up. There's always a new angle on the table.

They also miss deadlines. Every quarter.

And every single postmortem project meeting has an excuse. 🙃

Nobody in that building would tell you those two things are related.

But we will 🙂

Here's what's actually happening.

When we map a team's Fascination Advantage® results in the How to Fascinate® system, discovered by Sally Hogshead, they rarely spread out evenly. They cluster.

Where a team clusters is what it will be great at.

Where the map is blank is what keeps going wrong for reasons that always sound like circumstance in the moment.

That room we just described is stacked with Innovation (the language of creativity) and Passion (the language of relationship). Almost no Alert (the language of details). Almost no Trust (the language of stability).

So it will generate ideas forever, finish very few of them, and blame "something" every time.

MIT looked at what separates great teams from the not-so-great ones. The answer came back to communication. Not skill, not experience.

Two questions for your team 👇

What is it weirdly, reliably good at? And what keeps going wrong every quarter, wearing a different excuse?

It's likely tied to your team's Primary Fascination Advantage and Dormant Fascination Advantage.

09/02/2026

What do people interrupt you for?

Not the job description version.

The thing someone walks over to your desk for...
The thing you get Slacked about ten times a day.....or texted about at 5-something on a Friday. 😅

Everybody has one.

Yours might be connecting with the messy client nobody else wants to call. Or the deck that has to be perfect. Or the meeting that needs somebody to finally make the decision.

That thing IS a read on you.

Every person who ever walked over cast a small vote about what you're good for. 👀

They weren't guessing. They were responding to something you actually send... the way you show up before you've said a strategic word about yourself.

That's the whole job of How to Fascinate®. We measure the cues and signals you actually send. Not how you see yourself. How you land.

Want to know which language you're leading with? Comment MANGO and we'll send you the free Fascinate® Assessment, discovered by Sally Hogshead.

08/28/2026

From "What the heck did you just say?" to "Why did you say that?"

That's the shift Judi Samuels watches happen inside teams once she brings in the Fascinate System. People get curious about each other instead of talking behind backs.

She's spent nearly 30 years on the people side of business. Now she walks into teams where something's off and nobody can name it. She gives them the language to fix it.

Seven questions with Fascinate Certified Advisor Judi Samuels, The Connoisseur.

Swipe →

Work with Judi:
🌐 generationsxp.com
👋 linkedin.com/in/jsamuels10

08/26/2026

Two executives. Eleven months of a standoff. About ten minutes to see what was going on.

From Hillarie, our Chief of Culture + Strategy —

"I sat in on a leadership meeting where two executives had been at odds for months. It took about ten minutes to see it. One led with Innovation and heard 'let's slow down' as 'your idea is bad.' The other led with Trust and heard 'let's move fast' as 'your work doesn't matter.' Neither of them had done anything wrong. They were reading each other through the wrong lens and calling it a personality issue."

They didn't need to like each other more. They needed to see what the other one was actually sending, and what it was worth.

The part that gets us is the eleven months. Not the fix. Eleven months of two capable adults each certain the other one was the problem.

How to Fascinate®, discovered by Sally Hogshead, measures the cues and signals people send and puts names on them. That's the only reason a read like that takes ten minutes instead of a year.

Tomorrow at noon Hillarie runs that read live, and the team on the screen is everyone who registered.

Tonight is the cutoff for being in the map. Register after and you're welcome in the room, you just won't be in the data.

Thursday, August 27, 12:00PM ET. Free.

🎟️ Save your seat: https://go.howtofascinate.com/_6uC

08/24/2026

We could spend an hour explaining the 7 Fascination Advantages®.

You'd leave with a nice vocabulary and nothing to do the next day.

You've probably sat through that hour already. Maybe more than once, with a different framework on the slides each time.

Not what's happening August 27.

Everyone who registers for Read the Room goes into a data set. Then we treat this room the way we'd treat a client team on a paid engagement day. Pull the real numbers. Find where the group is stacked. Find what's missing. Predict the friction already built into a room shaped like this one.

How to Fascinate®, discovered by Sally Hogshead, measures the cues and signals you send, scored against a 1M+ participant research base. That's what makes a group read possible at all.

Seven people's worth of guesses is a vibe. Seven people's worth of data is a forecast.

Then we show you how to run the read on your own team.

The map gets built from whoever registered by Wednesday night, August 26. Register after that and you're welcome in the session, you just won't be in the data.

Thursday, August 27, 12:00PM ET. Free.

🎟️ Reserve your spot: https://go.howtofascinate.com/_6ty

08/21/2026

Nobody on your team is being difficult on purpose. We'd put money on it.

Three reads that go wrong in almost every meeting:

The one who goes silent likely leads with the Mystique Fascination Advantage®. Their sharpest thinking arrives at 9pm, in a doc, after time alone with it. Read the silence as checked out and you lose the best analysis in the room.

The one who pushes back on everything likely leads with Power. Pushback is how they tell you they're in. The day they stop arguing is the day to worry.

The one who wants it documented before anybody moves likely leads with Trust. Six months from now you'll be glad somebody did.

How to Fascinate®, discovered by Sally Hogshead, measures the cues and signals each person sends and names which of the 7 Fascination Advantages® they lead with. Almost every team conflict our Fascinate Certified Advisors get called into turns out to be a misread rather than a conflict.

Which is the part a caption can't help with. We can tell you the misread exists. We can't tell you which one you're making right now.

Read the Room — free, live, Thursday, August 27, 12:00PM ET. Everyone who registers is in the data.

🎟️ Register here: https://go.howtofascinate.com/_0Sw

Save this before your next team meeting.

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

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