Strategy Lady

04/08/2024

This eclipse is big money for the town that are in the path.

The solar eclipse in the U.S. Monday is boosting economies in Texas and New York. Hotels, eyeglasses manufacturers, and even skydiving companies say eclipse business is booming.

02/12/2024

Excerpt from the article:
"When looking at retail dynamics, online retail is an important channel for Black consumers of Beauty products. Their spending in the online channel outpaces that of in-store, $370 per year compared to $313 per year.

Over half of category dollars are spent online for Facial Skin Care and Fragrance. Online dollar sales growth is outpacing in-store dollar sales growth for Hair Care, Fragrance, Facial Skin Care, and Hand & Body Lotion.

How will you reposition your brand to take advantage of these trends?

In honor of Black History Month, NIQ takes a closer look at black consumer spending in the Health and Beauty vertical.

01/29/2024

Can your business survive another supply chain disruption?

Roughly 20% of the clothes and shoes imported into the U.S. arrive via the Suez Canal, said Steve Lamar, CEO of the American Apparel & Footwear Association.

Attacks on ships in the Red Sea are causing another lobal trade shock, coming on top of logjams at ports and Russia’s invasion of Ukraine.

06/14/2023

Use these methods to prepare for the next paradigm.

05/31/2023

https://finance.yahoo.com/news/ai-is-about-to-significantly-change-your-computer-hp-ceo-121459340.html

HP Inc. is plotting an AI future as sales of PCs continue to be under pressure.

05/17/2023

How AI will impact your job as a marketer?

Learn how you can leverage AI to stay at the top of your game, with real insights from 1,300+ thought leaders. Check out HubSpot's report on the state of AI in 2023 and how it will change... well, everything:
https://blog.hubspot.com/marketing/state-of-generative-ai

05/16/2023

Next-generation technologies are poised to cause society-shaking shifts at unprecedented speed and scale. Generative AI, quantum computing, blockchain, and other technologies present novel ethical problems that “business as usual” just can't handle. To ...

05/16/2023

https://www.pcmag.com/news/dont-tell-chatgpt-anything-you-wouldnt-want-on-a-billboard?mibextid=Zxz2cZ

Chatting with an AI program feels personal and conversational, but don’t be fooled. Here's why you should keep a lid on what you reveal to ChatGPT and its ilk.

05/15/2023

Change changes things

04/19/2023

Selim Nurudeen

With the "okay" hand sign deemed to have taken on associations with white supremacists, Nebraska officials moved to give Herbie Husker a "We're No. 1" gesture.

04/19/2023

Does your brand have a story?

You need to sell a story to sell your product. The psychology of branding is the key to it.