09/26/2026
In an active shooter event, getting your message out is only half the job.
Media, parents, social media: if you're not controlling the flow of information, it's controlling you. And control isn't just pushing your statement out. Someone has to be watching what's coming back in, because what's being said about your incident can shape your tactical decision-making and a lot more.
Focus only on what you want to put out, and you miss what's already out there. That's how you sell yourself short and end up making calls with half the picture.
Watch the full episode for the rest of the conversation: https://youtu.be/SMdJsQFu5wA