Business Squared LLC

03/31/2026

Ending Women’s History Month like this feels… surreal.

Because tomorrow, I step onto a TEDx stage.

And if I’m being honest, this has been a dream I’ve carried for years, not loudly, but quietly… believing that one day, my voice and my perspective would be ready for a moment like this.

Tomorrow is that moment.

I’ll be sharing something deeply personal and powerful:
How our financial decisions are shaped by what we’ve been through, not just what we know.

This isn’t just about money.
It’s about healing, awareness, and changing the way we move.

And I have to say… Brené Brown has been such an inspiration in this journey for me. She taught me that being bold isn’t about having all the answers, it’s about having the courage to stand in your truth anyway.

So that’s what I’m doing.

I’m showing up fully.
No shrinking. No overthinking. Just truth.

If you’re in Tulsa, come be in the room with me 🤍
📍 Lorton Performance Center
🕔 Doors open at 5:30 PM

This moment means everything.

03/25/2026

I don’t share this side of me enough.

At 15, I was becoming.
Learning confidence. Learning identity. Learning who I thought I was.

At 28, I was married.
Committed. Building a life I believed in.
Not realizing how much I still had to unlearn.

And today?

I’m walking into rooms I once prayed for.
Preparing for a TED Talk.
Holding a book I once only imagined writing.

But what people don’t always see is this:

My relationship with money, decisions, and stability was shaped by real experiences… not just education.

Financial trauma lived in me before I ever had the language to teach it.

And that’s why I do what I do.

Because transformation isn’t theory for me.

It’s lived.

If you’re new here, this is your reminder:

I don’t just teach financial strategy.
I teach from survival, healing, and rebuilding.

And if you’ve ever had to rebuild your life…

You’re not behind.
You’re becoming.

03/10/2026

Big news. 🎤

I’m honored to share that I’ll be speaking at TEDxUniversityofTulsa this April.

My talk explores something we rarely talk about openly: financial trauma and how it shapes the probabilities behind the financial decisions we make.

The talk is titled:

Percentages & Probabilities: The Invisible Costs of Financial Trauma.

📍 Lorton Performance Center
📅 April 1, 2026

If you’re in Tulsa, I’d love to see you there!

03/06/2026

📚 My first live book signing!

I’m excited to share that I will be signing copies of my newly released hardcover book “The Invisible Cost: From Traumatized to Normalized” at the First Friday Founder’s Market hosted by Build in Tulsa.

Since its release (2 months ago) the book has already sold 80+ copies, and the conversations it’s starting about financial trauma, credit behavior, and financial decision-making have been powerful.

If you’re in Tulsa, come out, say hello, and grab a signed copy.

📍 First Friday Founder’s Market
Hosted by Build in Tulsa
📚 Book Signing with D. Cherelle, MBA

Let’s continue rewriting our financial stories together.

02/16/2026

Austin, I’m headed your way! Excited to announce I’ll be speaking at Dream Wealth Camp 2026 hosted by during SXSW.

I’ll be diving deep into Trauma-Informed Capital Readiness with an incredible community of founders and ecosystem builders on March 11 & 12. This isn’t your typical conference talk, we’re bringing real talk, real connections, and the blueprint for real growth.

Who else is going to be in the building? Let’s connect!

02/04/2026

I’ve been quiet, not absent. Intentional.

Building.
Teaching.
Writing.
Leading.

Some chapters are meant to be lived before they’re announced.
This is one of them.

— D. Cherelle

01/19/2026

12/04/2025

This Jenga tower has had every move played.
Every option used.
Every “safe” block already taken.
What’s left is nothing but balance, pressure, and hope.

And when I looked at it, I thought:
this is what so many of us look like in real life.

We’re standing.
We’re functioning.
We’re even achieving.
But the truth is… we’ve been surviving off strategy, not stability.

At some point in your financial story, whether in life or in business you hit a place where every move you knew how to make has already been played:

✨ You’ve stretched the budget
✨ You’ve carried the debt
✨ You’ve pieced together the plan
✨ You’ve been resourceful
✨ You’ve built while wounded
✨ You’ve held yourself together with grit and pressure

And nobody sees it.
Because from the outside, it still looks like you’re “doing well.”

But the foundation tells the truth.

What I’m learning and what I teach is this:

When every old move has been played,
it’s not time to panic — it’s time to rebuild.

Not out of fear.
Not out of exhaustion.
But out of clarity.

Because you can’t create new outcomes with survival strategies.
You can’t grow a business on fractured foundations.
You can’t build wealth on avoidance, trauma, or old inherited beliefs.

And you don’t have to.

Every block on this table…
every lesson you’ve lived…
every financial scar…
every misstep, every restart, every collapse…

None of it is wasted.
It becomes the blueprint for your new foundation, the one that can actually hold the weight of the life and business you want.

This is the work of rewriting your financial story.
This is the work of releasing the invisible costs you’ve been carrying.
This is the work of choosing sustainability over survival.

And it’s exactly what my book, The Invisible Cost, was written to help you do.

2025 is the year we stop trying to keep shaky towers standing.
We are rebuilding block by block, truth by truth, choice by choice...
into something that can finally hold us.

— D. Cherelle, MBA
Author, The Invisible Cost

11/23/2025

BOX REVEAL!
and finally sat down to unbox something special... the new Money Talks Financial Wellbeing Box created by .

In Money Talks Vol III, we joined over 20 financial experts to share real guidance for real people.
Ray wrote Chapter 12 on investing your money with intention, and I wrote Chapter 14 on building business credit that supports long term growth. Two different chapters, one mission; to help our communities build confidence and clarity with their money.

This Financial Wellbeing Box takes it even further with tools designed to make financial wellness approachable and actionable:

📘 Money Talks Financial Wellbeing Planner
📗 Money Talks Volume III (with all 20 expert insights)
📊 Paycheck Power Booster Calculator
🖍️ Colored pencils for mindful financial planning

We are grateful to be part of this movement and even more excited to continue showing our community what is possible when we invest in our financial healing and literacy.

Financial wellness is not an achievement… it is a lifestyle.
And today, we are celebrating another step forward. 💚💛

11/20/2025

✨ New Podcast Episode Just Dropped

Get ready for a real and transformative conversation. Dr Constance Craig Mason invited me onto the Money Talks Wealth Beyond Numbers Podcast for a powerful dialogue that goes straight to the heart of healing money wounds and rebuilding your life.

Together we unpack the connection between money mindset emotional healing and self awareness. We talk about what it truly takes to move from surviving to becoming whole financially mentally and spiritually.

I opened up in a very honest way about my journey through divorce domestic violence and the quiet financial fears that come with starting over. I share what it looked like to face myself to learn from my own patterns and to grow into the work I now do across the prison system classrooms and entrepreneurial communities.

These lessons shaped my mission to help others rebuild their financial lives from the inside out. My passion is to help people release shame gain clarity and step into financial confidence with a healed nervous system and a renewed sense of possibility.

This episode goes deep into what it means to rebuild from within. We talk about confronting financial fear leading with truth and creating sustainable success that is rooted in healing not pressure.

🎙️ Listen to the full episode now on Apple Podcasts Spotify Amazon Music or iHeartRadio.
Link in bio.