Sandler Training

06/19/2026

Just landed a new account? Exciting opportunities—and challenges—await. Take the lead with confidence. Discover proven strategies for account growth in Sandler’s new Customer Success Series. Let’s build lasting success together.

06/18/2026

Sales-driven AI initiatives often don’t fail because of the technology. They fall short in how they’re applied.

Teams often invest in tools before getting clear on the problems they’re trying to solve. That’s where complexity increases and results stall.

In this episode of the How to Succeed Podcast, Sandler’s Chief Strategy Officer Seth Marrs shares a more practical perspective on applying AI in sales.

Walk away with a clearer understanding of where AI can make a real impact and how to approach it with more intention.

Tune in here: https://www.youtube.com/watch?v=rInAer_v6Jk

Unlock the secrets of AI and redefine your business strategy with i...

06/17/2026

Sales leaders are feeling the pressure to adopt AI, but many are making costly missteps along the way.

In the latest Sandler Advisor, senior Sandler leaders Seth Marrs, Dave Mattson, and Michael Norton unpack some of the most common AI mistakes sales leaders make—and how to avoid them.

📥 Download the latest Sandler Advisor to read the full article: https://info.sandler.com/marketing-sitelet-q2-2026-sandler-advisor

06/15/2026

🚀 Is a personal sales coach who's available 24/7 on your wish list? Meet the Sandler AI Roleplay Coach.

This revolutionary tool transforms traditional training into dynamic roleplay sessions that adapt to your performance in real time.

Get instant feedback on your tone, delivery, and strategy, so you can refine your pitch, build confidence, and close more deals.🎯

Watch the demo video here. https://youtu.be/8VgQ0LZ2L5E

06/14/2026

In the competitive world of sales, standing out is crucial. The Sandler rule emphasizes the importance of differentiating yourself from your competition by not imitating their strategies.

Rather than claiming generic benefits like excellent customer service or great value, which leave buyers with no clear choice, it's essential to adopt unique approaches. By "zigging" when others "zag," you enhance your chances of making a sale.

The Sandler system provides techniques that set you apart, offering a competitive edge through a clear, ethical business development process.
This approach fosters strong relationships with both current and prospective clients, even those who may not be ready to onboard.
By focusing on being helpful and impactful, and understanding client readiness, you maintain integrity in your business relationships.

Discussing this rule with your sales team can help integrate these principles into your sales process.

"How To Sell to the Modern Buyer" offers a close look at the modern buying journey. It examines how that journey has changed over time, what it looks like today, and how you can adapt to it and yet still stay true to your sales methodology.

Learn more at: https://info.sandler.com/marketing-sitelet-whitepaper-how-to-sell-to-the-modern-buyer...the-sandler-way?utm_source=FB&utm_medium=OrganicSocial&utm_campaign=Jun26

06/12/2026

📱 As technology transforms old ways of selling and creates new ones, salespeople need to acquire new skills and grow themselves to meet the changing times.

💡 Sandler's Sales Development Series equips you with a powerful combination of behaviors, tools, and techniques to:

✔️ Optimize time and opportunities
✔️ Build trust
✔️ Handle objections and negotiations
✔️ Seal the deal
✔️ Keep more clients

…among many other essential skills.

Check out the full details here: https://info.sandler.com/marketing-product-brochure-sales-development-series 🔗

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06/11/2026

Customer Success is where value is truly realized. Empower your CS teams to move from reactive support to proactive growth with the Customer Success Series—a proven framework for strategic account management, measurable outcomes, and confident client conversations. Success goes beyond the sale.

Keeping a client is typically ten times cheaper and easier than finding a new one. Here are five powerful behaviors you can build into your account plan to support better, more profitable, and more loyal business relationships.

06/10/2026

"Supercharge your prospecting efforts with LinkedIn! 🚀

Discover “10 Ways You Can Use LinkedIn To Prospect More Effectively.” Learn how to strategically engage with your ideal prospects and convert them into customers.

🔗 Download the whitepaper and transform your prospecting today! https://info.sandler.com/10-ways-to-use-linkedin-to-prospect

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06/09/2026

"🎉 Be our guest, at no cost!

Attend one of our dynamic Sandler growth sessions charge-free and level up your skills! 💪

You will take home powerful insights on improving:

🌟Leadership
🌟Management
🌟Sales performance

Seize this chance! Register here: https://info.sandler.com/marketing-sitelet-offers-crash-a-class

Leverage Sandler's proven strategies and actionable techniques to drive your sales career forward.

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06/08/2026

Excited about leading a new account? With Sandler’s Customer Success Series, you gain access to practical strategies for building strong client relationships and driving sustainable growth. Step into your new role with confidence and set your team up for success from day one.

https://info.sandler.com/product-customer-success-landing-page?utm_source=FB&utm_medium=OrganicSocial&utm_campaign=Jun26