10/20/2026
Butler County Finance Authority - A series highlighting the amazing companies & industries within Butler County that are creating & building the world of tomorrow!
Wild Berry Incense manufactures "America's Best Incense" in Oxford, Ohio.
Since 1971, we have made incense for our retail store in Oxford's Entertainment District. In the late 1980s, we tried to find a supplier to fill our incense jars, but we couldn't find a product as good as our homemade product.
So, we decided to take our incense to trade shows and offer it to other retailers. As longtime retailers, we understood what retailers needed to succeed with a product.
Store displays, point-of-purchase materials, special-size bags, window signage, a flyer explaining why our incense is better, and a simple way to track inventory all help retailers sell it more easily.
We first showed our product at the 1993 International Boutique show in New York City. Since then, we have had slow, steady growth as more retailers have carried it.
We are sold in thousands of stores worldwide, mostly in the U.S.
How It's Made - Wild Berry Incense - Dragon's Blood Edition
https://www.youtube.com/watch?v=lM0OQvYlKDo
Marc Biales is the founder and owner of Wild Berry, an internationally recognized incense manufacturer and specialty retailer headquartered in Oxford, Ohio. A Miami University alumnus, Marc founded the business in 1971 as a small leather shop featuring handcrafted belts, bracelets, sandals, and other unique merchandise.
Under Marc's entrepreneurial leadership, Wild Berry evolved from a local storefront into a globally recognized brand, manufacturing its signature incense in Oxford and distributing products throughout the United States and internationally. More than five decades later, Wild Berry remains an iconic Oxford business, known for its distinctive fragrances, creative products, and commitment to quality.
Beyond his business accomplishments, Marc has maintained strong ties to the Oxford community, supporting local events and initiatives that contribute to the city's character and vitality. His entrepreneurial vision and long-standing investment in Oxford exemplify how a locally founded business can achieve international success while remaining connected to its hometown.
Roger Atkin is Vice President and Owner of Wild Berry, an Oxford, Ohio-based business recognized internationally for its premium incense products and distinctive retail experience. As part of the company's ownership and leadership team, Roger has been involved in Wild Berry's continued growth and development as an established manufacturer with a worldwide customer base.
Working alongside founder Marc Biales, Roger has helped support the company's long-term presence in Oxford and its commitment to local manufacturing. Wild Berry's expansion over the years reflects the company's ability to respond to growing demand while maintaining its roots in Butler County.
Roger's role in the business reflects a commitment to entrepreneurship, business continuity, and the importance of locally owned companies in supporting regional economic development. Together with Marc, he represents the leadership behind a distinctive Oxford success story that has endured for more than 50 years.
