KZ Hall Consulting

03/05/2025

🎲 Let's play a game!

If you've seen any of my content you know that I GOES HARD for email marketing. It's such an underutilized resource and I've made it my mission to fix that!! 💪💪

Join me for Buzzword BINGO- a fun and interactive way to learn strategies for email marketing success.

🏆 Free to play!

🏆Lots to win!

🏆You're just 30 minutes away from pushing your community engagement to the next level.

There's 4 sessions in the series and each is designed to give you the insight you need to ACTUALLY put that email list to work!

WANNA JOIN THE GAME?? You know where to go 🔗👆👆.

10/17/2024

🤔Is 10 times excessive??? Maybe but it's better than once.

Look, life is busy. There's just too much for one person to keep in their brain. And WAAAYYY too much content coming at us at one time! So, let's get in the habit of repeating 🔂 ourselves.

It seems like an annoying habit, but you can't assume that EVERYONE you want to see your message will see it the first time. They may not see it the second time. So share whatever it is often. And shake it up every one in a while. Try saying the same thing in different words. Or play with reels, infographics, etc. Makenit spicy 🌶 😂. Do what you gotta do to get things to stick in people's brain!

10/15/2024

Tip #1: Send the emails! 📧

Email marketing is probably a more effective marketing strategy for small business owners than social media will be. Why?

💎Emails go directly to people who said they want to hear from you.

💎The content of emails can be tailored for your audience not just mass appeal.

💎It's cost effective! Now who doesn't need to watch their spending as a small business owner??

So for the holiday, lean into the most powerful tool you have in your arsenal, and start sending those emails! If you need some help, I got you. Write "Email" in the comments to get started with 10 DONE FOR YOU email campaigns for the holidays.

10/14/2024

Are your emails ready for the holidays 🎄? Type "holiday" in the comments for my help to get you caught up!

It seems like the holidays start earlier and earlier every year! And for the fun stuff, I'M HERE FOR IT! Give me all the Mariah Carey and Christmas Cookies you can handle.

What's usually not at the top of the fun list is holiday campaigning. Running your business year round is stressful enough, so now to think about emails and promotions and sales...🙈🙈 I understand.

Luckily I've been on an email campaigning high and I have room for 10 business to jump start then holiday season 🎁. Type "holiday"in the comments now and get:

✨️ 10 DONE FOR YOU email campaigns branded for your business and designed to help you boost sales and sign ups.
✨️ A One on One consultation session to make sure we put the best strategy in place for your AND continuous support from me via email into December 1st
✨️ Templates to keep the momentum going long after the holiday season.

Let's Jingle all the way to the bank! ( see what I did there?? 🤣🤣)

#

10/10/2024

Anyone else looking for some deals right now??✋️✋️

If you haven't gotten my newsletter yet, make sure to grab it from my bio. I have a Limited Time Offer for some email campaign support that I think you might like!

Oh and I've also included:

✔️ my latest podcast episode with Dene of

✔️ a blog to help small businesses prepare for holiday email campaigning

✔️ content tips so you stay on your A game this holiday season.

✔️ a little holiday excitement from me to you 🎁🩷

If you're not ready for the holiday rush, it's time to start gearing up! It's coming faster than you expect! Grab the newsletter, claim your spot and let's start jingling all the way to the bank 🔔!

09/24/2024

While I love social media, it is not the only way to grow brand awareness. In fact based on this good ol' algorithm it may be one of the effective, depending on your approach and level of financial investment into the platforms.

So here are few other ideas that might be better suited for your business goals. Let me know which ones you use or would like to explore in the future! https://www.kzhall.com/post/5-types-of-digital-content-to-create

09/19/2024

✨ Did you know there were over 5 billion social media users out there???

Listen your audience is out there, but the competition is stiff! So to help grow your brand awareness, try to add some variety to your digital content.
🎯Embrace creating reels
🎯Jump on trends
🎯Post consistently
🎯Engage your current audience
🎯Go outside and tell people about your brand IN PERSON!

Slowly you will begin to see results. Don't give up! You got this!

09/13/2024

You did not start your business to get into stress over the algorithm.

But I did! Schedule a call today so you can go back to what you truly love- your business!

09/12/2024

Who's still battling their fear of the camera? 🫣

Whether you are working to keep your personal life separate from your brand, or you are trying to protect the privacy of clients or colleagues there are still ways to share engaging content without showing your face!

09/11/2024

❓Did you know that the average email open rate is between 15-25%?

I very rarely share client outcomes but this was a reminder that patience, consistency and willingness to shift works!

This client had a massive list of contacts but was seeing very little results when sending emails about upcoming workshops and services. So we decided to make some key changes to their email marketing that may also help you to improve your email engagement:

📍STOP EMAILING EVERYONE! Just because you have their contact does not mean they are interested in your services or that they are the person you want for your workshops. We spent a lot of time segmenting their contacts and implementing a sign up for new people who wanted to hear about what they were offering.

📍INFUSE YOUR PERSONALITY. I love ChatGPT as much as the next person but it definitely doesn't capture my flair for the dramatic! And really who is that "thrilled"?! We didn't stop using ChatGPT, we used it to help with writing blocks and editing but used the company voice to write emails that sounded authentic to them.

📍BE CONSISTENT! Consistency looks different for everyone. Maybe for you it's once a day. For others its every other week. We found a rhythm that worked for them and planned the content accordingly.

📍DON'T STRESS ABOUT UNSUBSCRIBES. People's tastes and interest change all the time. An unsubscribe doesn't always mean disaster. So looking at the full picture helps to contextualize if you have a problem or if its natural attrition.

I am so proud of my clients and the trust they put in me to help them achieve this success!

08/22/2024