01/31/2022
💯 Understand this, people don't buy because of logic. People buy because of emotion, and they justify it with logic.
Take a moment to imagine something you want to buy in the future. It could be a car, it could be a house, it could be anything. Just picture that.
Having thought things through, ask yourself, "Why do I want to buy this?"?
Do you have a particular reason for wanting to purchase the item?
What makes you want to have that item? Why is that important to you?
Maybe it's a new suit, it looks good on you. Maybe it's a new dress, maybe it's a new car, maybe it's a new house, maybe it's that vacation, but why do you want it?
Get to the bottom of it. As you peel away the layers, you'll see that you are buying the experience. And the emotions that comes with it. Make sure you don't focus only on trivial features and benefits next time you're trying to sell something.
Focus on the things this purchase would allow them to do, to achieve, to experience.
In what ways do you use experience in your marketing and business? How else can you use emotions? Let us know in the comment below.
Remember, facts tell, EXPERIENCE SELL.
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