VB Group

06/16/2026

Ten years ago, I had the privilege of being part of the very first Event Design Collective cohort in San Diego. The experience changed the way I think about meetings, events, stakeholders, and outcomes—and it continues to influence my work today.

Next week, I'm honored to return to Purdue University for Cohort 61 as the guest of Ruud Janssen, co-creator of Event Design. Reconnecting with Ruud after all these years has been a wonderful reminder of how much this methodology shaped my professional journey.

As I've reflected on those early lessons, I've realized that while I may not have always been actively using the Event Design Canvas itself, I have continued applying the principles behind it for the past decade. From trade show strategy and association management to membership engagement, sponsorship development, and event planning, the practice of identifying stakeholders, defining desired outcomes, and intentionally designing experiences has become part of how I approach my work.

I'm looking forward to immersing myself in the process again, reconnecting with the EDC community, and refreshing ideas and skills that have influenced so many aspects of my career. Most importantly, I'm excited to bring those insights back to my clients and continue refining and elevating the strategies, experiences, and services I deliver on their behalf.

One of the things I've always appreciated about Event Design is that it challenges us to think beyond logistics and focus on intentional experiences, meaningful outcomes, and the people we serve.

Learning never stops, and I'm excited to revisit my roots in event design while exploring how the methodology continues to evolve.

For those curious - go to https://edco.global/

EVENT DESIGN IN ACTION UNCOVER YOUR TEAMS’ ENTREPRENEURIAL POTENTIAL WITH OUR GLOBALLY-TRUSTED METHODOLOGY AND ENGAGING PLATFORM. DOWNLOAD EVENT CANVAS Getting started in event design? You’ve come to the right place! Learn about the Event Canvas™️ methodology, a common visual language for ev...

06/16/2026

You may notice a fresh look on our social media channels and a slight update to our name.

While VB Group Marketing & Event Resources has served us well, over the past few years our work has grown to encompass much more than marketing and events alone. Today, our clients rely on us for strategic consulting, communications, membership growth, event design, content development, and organizational support.

To better reflect that evolution, we're simplifying our brand to simply:

VB GROUP

Our new tagline says it best:

Marketing / Events / Consulting

The name may be a little shorter, but our commitment remains the same: helping organizations connect with their audiences, strengthen their communities, and achieve meaningful results.

Thank you to our clients, partners, and friends for being part of the journey. We're excited about what's ahead.

06/10/2026

Most organizations don't have an idea problem. They have an ex*****on problem.

In my latest article, I explore why great ideas so often fail to create lasting change and how focusing on outcomes instead of information can help close the gap between inspiration and action.

I hope you enjoy the read. I'd love to hear your thoughts and experiences.

Most organizations don't have an idea problem. They have an ex*****on problem. In my latest article, I explore why great ideas so often fail to create lasting change and how focusing on outcomes instead of information can help close the gap between inspiration and action. I hope you enjoy the read.....

05/13/2026

Trade shows and industry events continue to evolve, and simply “showing up” isn’t enough anymore. In this month’s Beyond the Bus column for National Bus Trader, I explore how vendors can rethink event strategy in 2026 by focusing less on booth space and more on intentional engagement, relationship-building, and measurable outcomes.

Much of my career in marketing, association leadership, and event strategy has centered around designing experiences with purpose, helping organizations better connect their message, audience, and goals. I’d love to hear your thoughts on where you see industry events heading next and what topics you’d like to see covered in future columns.

You can read the current issue on page 38 (along with past editions) here:

https://busmag.com/digital-edition/

04/22/2026

🌎 Behind every great journey is a team helping move it forward.

At VB Group Marketing & Event Resources, we’re proud to support motorcoach operators, associations, and travel partners who are helping create a more sustainable way to move people.

From reducing the number of vehicles on the road to promoting group travel experiences, our clients are making a meaningful impact every day.

Our role is to help tell those stories, strengthen those connections, and support the growth of an industry that’s moving in the right direction.

♻️ Stronger connections. Smarter travel. A better future.

04/05/2026

🌷 Happy Easter from VB Group Marketing & Event Resources

I’ve always loved this time of year. A fresh start. A reset. A chance to step back and think about where you’re headed next.

As we move into a new season, it’s a great moment to refocus on what matters most, your message, your audience, and the impact you want to make.

Grateful for the clients, partners, and friends who continue to trust us to help tell their story.

Here’s to a season of clarity, growth, and new opportunities.

👉 www.vbgmarketing.com

04/01/2026

Big news from VB Group Marketing…

We’re officially replacing ourselves with AI.

That’s right—no more strategy calls, no more brainstorming sessions, no more custom content. Just one button that says:
👉 “Make My Marketing Work”

It instantly generates campaigns, writes perfect copy, posts at the exact right time, and delivers record-breaking results.

…

Yeah… we tried that.

Turns out, great marketing still needs real strategy, real experience, and real people who understand your business.

Good news: we’re not going anywhere.

If you’re ready for marketing that actually works, let’s talk.
www.vbgmarketing.com

03/23/2026

My March column in National Bus Trader is out (page 36), and this one hits on something I see every year. Great ideas in January… stalled momentum by March.

In Beyond the Bus, I share a few thoughts on how to move from ideas to real impact. Take a look and let me know what you think.

https://publuu.com/flip-book/758217/2367679/page/36

Source: National Bus Trader

NBT March 2026

03/11/2026

Thank you to the for inviting me back this year to talk about “Your Operation on Purpose – Five Alignment Questions Every Owner Should Be Asking in 2026.” It was a thoughtful and engaging conversation with both operators and industry partners in the room.

Together, we walked through several key questions designed to help leaders step back and evaluate how their vision, culture, and daily decisions align with where they want their organizations to go. Throughout the discussion, participants shared perspectives from their own operations and identified practical action steps they can take in the coming weeks to ensure their organizations are operating with intention.

Conversations like this are always a great reminder that sometimes the most valuable thing leaders can do is pause long enough to ask the right questions. I appreciate the opportunity to be part of the program and to spend time with such a dedicated group of industry professionals.

Thank you again to WMA for the invitation and for the work you do to support the motorcoach industry in Wisconsin.

02/12/2026

A quiet refresh, but an important one.

VB Group Marketing’s website now reflects a growing focus on strategic marketing and business development work for motorcoach operators and industry suppliers.

Over the past few months, my work has continued to evolve — and my website now reflects that shift.

VB Group Marketing is increasingly focused on strategic marketing and business development support for motorcoach operators and industry suppliers who want to grow thoughtfully, strengthen visibility, and build meaningful industry relationships.

This work builds on decades of experience in the transportation space and a deep belief that relationships, insight, and clarity matter just as much as tactics.

If you’re curious, I’ve updated the site to better reflect the direction I’m heading and the work I’m doing today:
👉 www.vbgmarketing.com

As always, I’m grateful for the people and partnerships that continue to shape this journey.