VB Group Marketing & Event Resources

06/10/2026

Most organizations don't have an idea problem. They have an ex*****on problem.

In my latest article, I explore why great ideas so often fail to create lasting change and how focusing on outcomes instead of information can help close the gap between inspiration and action.

I hope you enjoy the read. I'd love to hear your thoughts and experiences.

Most organizations don't have an idea problem. They have an ex*****on problem. In my latest article, I explore why great ideas so often fail to create lasting change and how focusing on outcomes instead of information can help close the gap between inspiration and action. I hope you enjoy the read.....

05/13/2026

Trade shows and industry events continue to evolve, and simply “showing up” isn’t enough anymore. In this month’s Beyond the Bus column for National Bus Trader, I explore how vendors can rethink event strategy in 2026 by focusing less on booth space and more on intentional engagement, relationship-building, and measurable outcomes.

Much of my career in marketing, association leadership, and event strategy has centered around designing experiences with purpose, helping organizations better connect their message, audience, and goals. I’d love to hear your thoughts on where you see industry events heading next and what topics you’d like to see covered in future columns.

You can read the current issue on page 38 (along with past editions) here:

https://busmag.com/digital-edition/

04/22/2026

🌎 Behind every great journey is a team helping move it forward.

At VB Group Marketing & Event Resources, we’re proud to support motorcoach operators, associations, and travel partners who are helping create a more sustainable way to move people.

From reducing the number of vehicles on the road to promoting group travel experiences, our clients are making a meaningful impact every day.

Our role is to help tell those stories, strengthen those connections, and support the growth of an industry that’s moving in the right direction.

♻️ Stronger connections. Smarter travel. A better future.

04/05/2026

🌷 Happy Easter from VB Group Marketing & Event Resources

I’ve always loved this time of year. A fresh start. A reset. A chance to step back and think about where you’re headed next.

As we move into a new season, it’s a great moment to refocus on what matters most, your message, your audience, and the impact you want to make.

Grateful for the clients, partners, and friends who continue to trust us to help tell their story.

Here’s to a season of clarity, growth, and new opportunities.

👉 www.vbgmarketing.com

04/01/2026

Big news from VB Group Marketing…

We’re officially replacing ourselves with AI.

That’s right—no more strategy calls, no more brainstorming sessions, no more custom content. Just one button that says:
👉 “Make My Marketing Work”

It instantly generates campaigns, writes perfect copy, posts at the exact right time, and delivers record-breaking results.

…

Yeah… we tried that.

Turns out, great marketing still needs real strategy, real experience, and real people who understand your business.

Good news: we’re not going anywhere.

If you’re ready for marketing that actually works, let’s talk.
www.vbgmarketing.com

03/23/2026

My March column in National Bus Trader is out (page 36), and this one hits on something I see every year. Great ideas in January… stalled momentum by March.

In Beyond the Bus, I share a few thoughts on how to move from ideas to real impact. Take a look and let me know what you think.

https://publuu.com/flip-book/758217/2367679/page/36

Source: National Bus Trader

NBT March 2026

03/11/2026

Thank you to the for inviting me back this year to talk about “Your Operation on Purpose – Five Alignment Questions Every Owner Should Be Asking in 2026.” It was a thoughtful and engaging conversation with both operators and industry partners in the room.

Together, we walked through several key questions designed to help leaders step back and evaluate how their vision, culture, and daily decisions align with where they want their organizations to go. Throughout the discussion, participants shared perspectives from their own operations and identified practical action steps they can take in the coming weeks to ensure their organizations are operating with intention.

Conversations like this are always a great reminder that sometimes the most valuable thing leaders can do is pause long enough to ask the right questions. I appreciate the opportunity to be part of the program and to spend time with such a dedicated group of industry professionals.

Thank you again to WMA for the invitation and for the work you do to support the motorcoach industry in Wisconsin.

02/12/2026

A quiet refresh, but an important one.

VB Group Marketing’s website now reflects a growing focus on strategic marketing and business development work for motorcoach operators and industry suppliers.

Over the past few months, my work has continued to evolve — and my website now reflects that shift.

VB Group Marketing is increasingly focused on strategic marketing and business development support for motorcoach operators and industry suppliers who want to grow thoughtfully, strengthen visibility, and build meaningful industry relationships.

This work builds on decades of experience in the transportation space and a deep belief that relationships, insight, and clarity matter just as much as tactics.

If you’re curious, I’ve updated the site to better reflect the direction I’m heading and the work I’m doing today:
👉 www.vbgmarketing.com

As always, I’m grateful for the people and partnerships that continue to shape this journey.

01/27/2026

So proud to support Quick’s Bus Company as they celebrate this incredible milestone. Eighty years of service doesn’t happen by accident. It’s built on trust, consistency, and a genuine commitment to the people you serve. Honored to have worked alongside this team for the past five years and excited to help share their story throughout 2026.

Congratulations Quicks Bus Company and thanks for letting us share part of the ride!

Celebrating 80 Years of Service

For eight decades, Quick’s Bus Company has proudly provided safe, dependable transportation for communities, schools, organizations, and groups across the region.

Founded in 1946, Quick’s has grown alongside the people we serve. While our fleet, technology, and services have evolved, our commitment to professionalism, reliability, and customer care has never changed.

Throughout 2026, we’re celebrating our 80th Anniversary by sharing stories from the road, highlights from our history, and a look at what’s ahead. We invite you to follow along as we honor the people, partnerships, and moments that have shaped Quick’s Bus Company over the last 80 years.

Follow us on social media for anniversary updates, stories, and special content throughout the year.

www.quicksbus.com

01/14/2026

Thank you to the Wisconsin Motorcoach Association for inviting me back to speak at the March Convention.

I’ll be leading a workshop called “Your Operation on Purpose – Five Alignment Questions Every Owner Should Be Asking in 2026.” It’s designed as a guided, interactive session — not a lecture — where owners can step back, think through what’s working (and what isn’t), and walk away with a few clear, practical next steps they can actually use.

I appreciate the invitation and the chance to be part of this year’s program, and I’m looking forward to the conversation.

https://motorcoach.witruck.org/convention/