Brand Strong Marketing

Brand Strong Marketing We help service businesses master marketing to stand out and attract more clients, faster and easier

We help small businesses build stronger, healthier brands using blogging, speaking, and social media to tell their story and attract clients.

Well, in case you missed it, take a chance to tune in now. My chat with Allison Michels was filled to the brim with mark...
09/04/2026

Well, in case you missed it, take a chance to tune in now.

My chat with Allison Michels was filled to the brim with marketing and branding excellence - as a Fractional CMO with nearly 20 years working in luxury brands, she’s an expert that you really want to hear from.

One of the (many) things we talked about was the role that leadership plays in the marketing and branding of the organization. The leaders set the tone, and from her perspective, the way that they show up not only impacts the ROI on their marketing, but also has a direct impact on retention, saving them money down the road.

Hear from Allison herself on the subject:
"As soon as the executives and the leaders of that organization know what the values and brand story are, what happens? People want to stick around and they want to build that relationship. It can equate to tens of millions of dollars." — Allison Michels

We had a blast breaking down all things marketing, branding and more.

Plus, she’s got some great stories that show us where some organizations start their journey, where a professional marketer can take it and then the receipts showing success.

Tune in here and check this episode out, you’ll be glad you did!
https://youtube.com/playlist?list=PLnlKYfs2NsQGGAZNGfdVh_4VEOkDdQW9k&si=P-El8muXNke-eAmJ

Better yet, subscribe to The Turbo Branding Show and never miss the experts you’ll learn from and enjoy. We could have talked all day. Check it out!

09/01/2026

Think attracting high-end clients is all about making your brand look more expensive?

Think again!

In this week’s episode of The Turbo Branding Show, I’m joined by Allison Michels,
Fractional CMO, business strategist, and author of Launch Your Dream, for a fascinating
conversation about the strategy behind premium brands.

Allison shares why luxury branding starts with understanding what clients truly value
and expect, then translating that insight into clear positioning and a memorable
experience. We also discuss why jumping into marketing without a clear strategy can
miss the mark and why human connection and strategic thinking still matter in an AI-
driven world.

This episode will have you looking at your own brand, your marketing, and your ideal
clients a whole different way!

Catch the episode LIVE on Wednesday, September 2nd at 10:00 AM (CDT), and
subscribe to The Turbo Branding Show for more inspiring conversations to ignite your
growth by leveraging your brand:

YouTube: https://www.youtube.com/
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-turbo-branding-show/id1771868942
Spotify: https://open.spotify.com/show/36WHgCvt5CcgBkQVye4xp4?si=a59dfc28e6034b1a

Want more brand strategy insights? Subscribe to our newsletter for curated tips,
episode highlights, and strategic resources: https://brandstrongmarketing.com/stay-in-touch/

Don’t miss this one!



Here’s a question for you: If you hire a marketing agency, are they positioning your brand strategically or just executi...
08/31/2026

Here’s a question for you: If you hire a marketing agency, are they positioning your brand strategically or just executing and working with a hope & a dream?

Our next guest has a long life inside of luxury brands, almost 20 years. She tells us that most agencies are hired to execute (posts and ads), they are not hired to figure out who you really are at your core, who you serve and where you are best visible.

Big difference, right?

So, where are you right now - does your marketing team or agency know your brand strategy? Or do they work on your to-do list?

Tell us below in the comments, I’d LOVE to know.

New episode coming soon. You’ll love it, don’t miss. SO much good marketing talk.

This week's BRANDING Done Right business shout out comes to us courtesy of my guest Len Bruskiewicz!The brand that he wa...
08/26/2026

This week's BRANDING Done Right business shout out comes to us courtesy of my guest Len Bruskiewicz!

The brand that he wanted to spotlight is Sparx Sharpener!

https://sparxhockey.com/

As a hockey player, Len knows how important it is to ‘own your edge’.

Hockey players have finite resources when it comes to the game: time, energy and money. This option, a personal home skate sharpener, delivers ROI on all of these for players at any level.

Be sure and check out this site and follow their socials! You’ll be glad you did!

For the full scoop on this Branding Done Right superstar, tune into the full episode here:
https://youtube.com/playlist?list=PLnlKYfs2NsQGGAZNGfdVh_4VEOkDdQW9k&si=k8NnwiwzAUxLQo09

Thanks for sharing this rock star business with us Len! We are on board for this shout out at The Turbo Branding Show!

Go out there and own your edge friends.

My latest guest, Len Bruskiewitz, has a unique take on what your branding means to your business - do you treat it like ...
08/25/2026

My latest guest, Len Bruskiewitz, has a unique take on what your branding means to your business - do you treat it like an asset or an afterthought?

Here’s a couple of key takeaways that might give some insight into this episode:

1. If the business can't run without you, it isn't worth what you think.
Owner dependency is one of the top reasons small businesses fail to sell. The test: if you took a two-week vacation with no phone or computer, would the business be fine — or in flames? Buyers want a turnkey business they can build on, not a business that requires the founder. Your "special sauce" has to live somewhere other than your head.

2. Exit planning is a 3–5 year runway, not a weekend project.
Tax-advantaged sale structures, clean multi-year financials, and true owner independence all need time to mature — buyers typically look at three years of financial statements, and some tax strategies need years of "gestation." Identifying and transferring the brand (and client relationships) from owner to organization takes a few years as well. Owners who wait until they want out are already too late for maximum value; the ones who plan early get the best outcomes for themselves, their families, and their communities.

3. Four Critical Activities to Get Exit Ready
The most valuable companies a buyer might be interested in can run independently of the owner, with documented processes and a brand that can stand on its own, reflecting the culture, core values, and unique brand promise. So, have conversations about succession vs. selling, document your processes (Zoom recordings count), clean up your books, and transfer your brand/culture so it outlives you.

To hear this fantastic episode in full, tune in to our YouTube channel and check it out here: https://youtube.com/playlist?list=PLnlKYfs2NsQGGAZNGfdVh_4VEOkDdQW9k&si=f0gvr2oWwPyNMF3I

Better yet, subscribe now and never miss another episode!

In case you missed it, here’s another look at this enlightening episode with my guest Len Bruskiewitz.Len is a Focal Poi...
08/21/2026

In case you missed it, here’s another look at this enlightening episode with my guest Len Bruskiewitz.

Len is a Focal Point business coach and Certified Exit Planning Advisor, which means he partners with business owners to successfully transition their company to a third party, a family member or their employees on their timeline and terms so they can move on to their next great adventure.

His passion is working with small businesses as they plan what’s next. And with 51% of small businesses currently owned by people 55 or older, there’s a huge group of Boomers and GenXers that are starting down this path.

By Len’s account, it’s wildly important that they have a plan, start early and think about how to transition from owner-centric to a business worth investing in.

As Len says in the episode, "No buyer wants to buy the owner. They want to buy a turnkey business that they can build upon."

There is a lot of great information in this episode, and I’d hate for you to miss it. Check it out here: https://youtube.com/playlist?list=PLnlKYfs2NsQGGAZNGfdVh_4VEOkDdQW9k&si=Y2uoF5ig_XveMepS

Better yet, subscribe to The Turbo Branding Show and never miss an episode again!

Here's one to consider: Is your business the brand, or are YOU the brand?If every customer relationship, every referral,...
08/17/2026

Here's one to consider: Is your business the brand, or are YOU the brand?

If every customer relationship, every referral, and every ounce of trust runs through you personally... your business might be worth a lot less than you think.

This week's guest helps owners fix exactly that before they try to sell. New episode dropping soon.

So tell us in the comments, when you think about your business's reputation, who comes to mind first?

1. Me — I AM the brand
2. A mix of me and my team
3. The company, not me — we've built it that way

No matter your answer, don't miss this episode.

08/14/2026

Could your physical space be helping or hurting your brand without you realizing it?

In this mini-episode of The Turbo Branding Show, Joel Berman, Founder & President of Berman Architecture, shares why great branding extends far beyond your logo. Whether it's designing a customer experience that drives business success or building a team that consistently delivers on your brand promise, every decision plays a role in shaping how people experience your business.

Here's what Joel highlights in this quick listen:
- Why physical spaces communicate your brand before anyone says a word
- How thoughtful design creates memorable customer experiences
- Why clear communication and a shared mission keep global teams aligned with your brand
- Building a brand that strengthens both customer loyalty and company culture

Subscribe and tune into the full episode with Joel Berman on YouTube:
https://www.youtube.com/

Join our newsletter to get the latest branding insights, trends, and takeaways delivered straight to your inbox:
https://brandstrongmarketing.com/stay-in-touch/

This week's BRANDING Done Right business shout out comes to us courtesy of my guest Joel Berman!The brand that he wanted...
08/12/2026

This week's BRANDING Done Right business shout out comes to us courtesy of my guest Joel Berman!

The brand that he wanted to spotlight is Mean Mugs Milkshake Bar!

https://meanmugsmilkshakebar.com/

Joel said that this is a space that is beautiful, welcoming and FUN for families.

Looking at this site, we have to completely agree!

There are custom, over-the-top milkshakes that each have their own cartoon characters (that Joel’s team helped to design), AND it comes with a custom mug. The site is colorful, easy to navigate and draws in the eye.

And it’s fun. Like, bacon-and-pancakes-milkshake fun.

Be sure and check out this site and follow their socials! You’ll be glad you did!

For the full scoop on this Branding Done Right superstar, tune into the full episode here:
https://www.youtube.com/live/7tPMu9ZlFqU?si=viyAVxghKRk8qTBU

Thanks for sharing this rock star business with us Joel! We are on board for this shout out at The Turbo Branding Show!

Now, if you’ll excuse me, I’m going out for milkshakes.

I’m guessing you haven’t heard a brand approach like this before!My guest, Joel Berman, founder and president of Berman ...
08/11/2026

I’m guessing you haven’t heard a brand approach like this before!

My guest, Joel Berman, founder and president of Berman Architecture, a national professional design firm based in Chicago, works with companies to make sure that their physical space is an extension and representation of their brand.

That requires some really in-depth work to uncover your story, make sure you’re accurately representing your values, and that the customer experience is top of mind - all the time.

Here are a few fun key takeaways from our talk:

Your space is a brand statement, whether you plan it or not.
Before a customer speaks to anyone or sees a logo, the physical environment has already communicated something about the brand — the design either supports the brand story or undermines it.

Consistency + local flavor isn't an either/or.
Successful franchise design isn't about rigid sameness — it's about defining what must stay consistent (the core brand feel) versus what can flex locally (murals, local artist touches, zip-code branding), all while keeping things scalable.

Brand isn't just customer-facing.
The same intentionality that shapes a customer experience (comfort, story, engagement) drives employee retention too.

You definitely need to check this out! From the design approach to the experience, to the
different audiences affected by the brand, Joel has all kinds of knowledge to share.
https://www.youtube.com/live/7tPMu9ZlFqU?si=viyAVxghKRk8qTBU

Better yet, subscribe to The Turbo Branding Show and never miss another episode!

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