Terrence Lomax Coaching, Palm Beach, FL (2026)

09/01/2026

Tired of starting every month back at zero? 😮‍💨

Cold calls. Bought leads. Chasing strangers who ghost you by Thursday. That's not a business; that's a treadmill. And most agents stay on it their entire career.

Here's what nobody tells you: the top producers aren't hustling harder for leads. 🎯

They built a brand so magnetic that their ideal clients show up already “sold” already trusting them, already ready to sign. 📲

That's the difference between selling and being sought after.

It amazes me that some agents still see building personal brand on social media as optional or simply “nice to have” when it’s clear that whether it’s to streamline your nurture process with your sphere, or to position you in the mind or your ideal clients as the “only choice”, there’s no way around it. It’s now a must have.

When your content consistently shows up, adds value, and builds real connections, you stop having to convince people you're the right agent. They arrive knowing it. 🏡

The agents who win the next five years won't be the loudest. They'll be the ones who became the undeniable authority for their desired buyers and seller audiences. 🔑

DM me to learn more about the leverage you've been missing to grow an agent personal brand on social that builds connection, community, and converts.

08/17/2026

Your biggest business expense this month wasn't your listings, your ads, or your brokerage split. It was the 15 hours you spent editing your own content. 😮‍💨

Nobody warns you about this one.

DIY agents lose up to 38% of their week playing creative director instead of closer. That's 10 to 15 hours buried in captions, CapCut, and "which take was better." Hours you will never bill for.

Now do the real math. At a $15k average commission, every hour you spend editing doesn't save you money. It's quietly costing you thousands in the deals you had no time to chase. You've become the most expensive editor in real estate. 🎯

This is why 65-70% of top producers and mega teams don't touch their own social. They guard their calendar like the asset it is and let a team handle the content. The leverage was never doing more. It was doing only what actually closes. 🏡

Heading into fall, the agents who win won't be the ones hustling hardest. They'll be the ones who plugged in a full media department for less than the cost of a single hire, showed up everywhere daily, and stayed locked in their zone of genius.

Your highest paid hour should never be spent inside an editing app.

DM us to learn more about the leverage you've been missing to grow an agent's personal brand on social that builds connection and community, and converts.

08/07/2026

Let me be honest with you about advice that many agents need, but struggle to receive 👇

The reason your social media isn't converting isn't because you're not posting enough.

It's because you've been treating a BRAND and “building a stronger relationship with my sphere” problem like a “just get it out of my face and post something” task. 🎯

You handed it off to one person.
One person with five jobs, ten other clients, little understanding of your unique identity and no deep investment in YOUR actual business growth. 💸

And meanwhile you're wondering why your content looks fine but feels... flat.
Why people watch but don't reach out.
Why you're getting likes but not leads. 📉

Here's the truth 👇

Building a real estate personal brand that stands apart from the noise, strengthens the relationship with your ideal buyer/seller, earns trust, and makes you the only choice...

That takes a team. 🏆

A brand strategist. A content director. A videographer. A copywriter. An editor.
All working together. All focused on ONE thing.

Making YOU the undeniable authority of your niche market. Not someone for everyone. But THE one for a specific group of people 🔑

Closing the deals you actually want requires the right people to trust you first.

And that kind of trust is not built by a generalist juggling 20 other clients on the side. 🚫

DM me to learn more about the leverage you've been missing to grow an agent personal brand on social that builds connection, community and converts 👇

08/04/2026

The scariest number in real estate isn't your interest rate. It's that 88% of your past clients say they'd hire you again, but only 13% actually do. 😳

Read that again.

You didn't lose those clients because you were bad at your job. You lost them because after closing day, you went quiet, and someone else stayed top of mind. 📲

Every past client who forgets you isn't one lost deal. It's the repeat sale AND every referral they would have sent you for the next decade, gone.

Here's what the top agents understand: nurtured relationships convert 20 to 30% higher than cold leads. Staying visible to the people who already trust you is the highest ROI move in this business, and almost nobody does it consistently. 🏡

You can't manually check in with 400 past clients every week. That's exactly why most agents let the gap win. But a personal brand that shows up daily nurtures your entire sphere at once, so you stay the obvious choice long after the keys change hands. 🔑

Closing the space between 13% and 88% is the closest thing to free money you'll find this year.

DM us to learn more about the leverage you've been missing to grow an agent personal brand on social that builds connection, community, and converts.

07/31/2026

Your content isn't the problem. The way you're thinking about it is 👇

Most agents treat their page like a personal account. Listings, open houses, the occasional market update. Then they wonder why strangers never turn into clients.

The agents who own their markets made 3 shifts 🔑

1️⃣ It's about them, through you. Your deals, your lessons, your stories. But the takeaway always belongs to your audience. Before you post, ask: what does this mean for them?

2️⃣ Make them feel something. Real estate is one of the most emotional purchases of someone's life. Trust, confidence, the dream of what's next. Your content should meet that emotion, not just report the market.

3️⃣ POV beats information. Anyone can Google rates. Nobody can Google your take on your market. Your perspective, shared consistently, is the one thing competitors can't copy.

Information is everywhere. Authority is rare 🏡

Leads are everywhere too. But closing the deals you actually want requires the right people to trust you first.

DM me to learn more about the leverage you've been missing to grow an agent personal brand on social that builds connection, community and converts 📲

07/20/2026

JAYZ30 | Yankee Stadium | 7.10.26 | A Personal Brand Masterclass.

Last week I had the pleasure together with my Durestylez California Barber of being apart of my favorite rapper/business mogul of all time Jay-z coming home weekend which consisted of 3 sold out nights performing back to back at Yankee stadium. Incredible to say the least.

Outside of the great music, this was a complete masterclass in both intentional ex*****on but also elite personal brand positioning. And since you know this is my passion/profession, let’s talk about exactly how:

1. Know When to Expand vs. Keep It Raw
By mixing D’USSÉ street parties with collaboration Mitchell & Ness Yankees jerseys and new era fitteds, he didn’t change for corporate America—he forced the boardrooms to pull up a chair to the culture

2. Continuing To Own Where You Started
No matter how many billions he makes, Jay’s narrative is always anchored in the Marcy Projects. Think of your brand’s origin like a tree: the higher the branches grow, the deeper the roots need to be. Constantly tying his success back to his early days turns his life into an ongoing movie, proving to everyone from similar backgrounds that they can win too.

3. Build Deep Connections, Not Just Clout
Jay plays chess behind closed doors, keeping his moves silent until it’s time to execute. Because of that deep, private trust, global superstars show up as surprise guests without any public warning

4. Own the Whole Sandbox
Vertical integration just means owning the entire process so you never pay rent to anyone else. Instead of just baking the cake, Jay bought the flour company, the oven, and the bakery. By owning his masters, Roc Nation, and Armand de Brignac, he controls the distribution, keeps majority the profits, and commands the narrative.

7. Build a World, Not Just a Campaign
The Yankee Stadium shows weren’t a standalone event; they were the grand finale of an “All Offense” storyline he set up months prior. Most people just throw a party and hope people show up. Jay builds the entire amusement park first—dropping hints and curating the vibe—so by the time you buy a ticket, you’re celebrating an entire legacy.

07/15/2026

The personal brand building advice I’d give you if I wasn’t afraid to hurt your feelings 👇

With over 10+ years doing this work, I’ve come to realize most agents don’t exactly have a “branding” problem. They have a deeper trust building problem. So here it is, no sugarcoating:

🚫 Your content is about you, not your audience. Almost like a highway billboard but in social post form. Nobody cares about “Just Listed” unless they care about YOU first. You have to go deep enough with them in your messaging to create that care. Holding the real estate sign up in a picture is no longer enough.

📉 Posting 3 times a month isn’t a strategy. It’s a hobby. Your ideal clients forget you exist between posts, and puts more and more pressure on your for each post to be a “home run” because you’re showing up so infrequently.

🎭 You sound like every other agent in your market. Same captions, same market updates, same energy. Blending in is expensive. This is the issue with AI ( chat gbt, Gemini etc) sure it’s “saving you time” by spitting out some answers fast. But when those “answers” don’t create the trust you need to be hired, you’ve got to start asking yourself. What’s the point?

📵 You’re hiding behind listings because showing your face feels risky. But invisible agents don’t get referrals.

⏳ You keep waiting until you “figure it out” to start. Meanwhile the agent down the street is building trust with YOUR future clients every single day. Chipping away at the relationship with them you should be nurturing, and eventually chipping away at your commission checks as well.

The truth? Leads are everywhere. But closing the deals you actually want requires the right people to trust you first. That trust is built through a personal brand that speaks directly to them ( not all ) shows up consistently and speaks directly to your specific ideal market.

DM me to learn more about the team leverage you’ve been missing to grow an agent personal brand on social that actually builds connection, community and converts 📲

07/08/2026

Every day you stay quiet online, it is already costing you. 💸
And most agents have no idea just how much.

Swipe through to see exactly where the money is quietly walking out the door 👉
Here is what silence is actually costing you as a real estate agent 👇

🔴 Your past clients and referral partners are forgetting you exist. Every day you are not showing up, your competition is warming up YOUR relationships.
⏳ You are spending over 70% of your week on marketing busywork instead of closing. That is not a content problem. That is a revenue leak.
🔁 Your real world reputation is not reaching the people who need to see it. A powerful social presence lets you nurture hundreds of relationships at once instead of one at a time.
The agents winning right now are not necessarily the most talented in their market.
They are the most visible. The most consistent. The most trusted. 🏆

And that trust is being built on social every single day whether you are showing up or not.
Doing nothing has already lost you thousands.

The question is how much longer are you willing to let it continue? 🎯

DM me to learn more about the leverage you've been missing to grow an agent personal brand on social that builds connection, community and converts 👇

07/02/2026

The truth is, like attracts like. If you're trying to attract high value buyers and sellers, you cannot show up like a low budget brand as an agent. 🛑

Let that sink in for a second.
Your ideal buyer/seller client is making one of the biggest financial decisions of their life. 🏡

They are researching. They are watching. They are judging.
And the moment your content looks like it was thrown together...
they quietly move on to the agent who looks like they have it more
together, at least there opinion. 👀

Here is where I see most agents get it wrong 👇
They invest heavily in their license.
Their office space. Their car. Their clothes. 🚗
But when it comes to actually making a connection, and building trust ( aka brand ) that works FOR them 24/7...
they go looking for the cheapest option available. They think about it like checking off a couple boxes on the weekly grocery list.
And then wonder why the quality of the content as well as the performance results feel just as cheap. 📉
A freelancer or VA has a ceiling. 🔑
On quality. On strategy. On performance.

And if your personal brand as an agent is sitting under that ceiling, so is your business growth ( aka GCI ).
Closing the deals you actually want requires the right people to trust you first.
Top clients choose agents who make them FEEL like the authority before they ever get on a call. 🏆

DM me to learn more about the leverage you've been missing to grow an agent personal brand on social that actually builds connection, community and converts 👇

06/30/2026

There's a ceiling on cheap. And most agents are hitting it every single day. 🛑
Here's the hard truth 👇

A VA or freelancer can absolutely help.
But they are LIMITED.

Limited in quality. Limited in performance. Limited in how far they can actually take your brand. 📉

And I get it. A lot of agents feel the financial pressure. 💸

So hiring one person at a lower cost feels like the smart move.
But lower cost also means lower quality.
And you have to ask yourself something honestly 👇

If you are trying to become the market leading agent in your area...
The go-to name. The trusted authority. The one clients call without hesitation...
Are you really going to cheap out on the one thing that makes all of that possible? 🎯
Your brand is not a line item to cut. 🏆

It is the reason people choose YOU over every other agent in your market.
Closing the deals you actually want requires the right people to trust you first.
And trust is not built on budget content. 🔑

DM me to learn more about the leverage you've been missing to grow an agent personal brand on social that builds connection, community and converts 👇

Terrence Lomax Coaching

09/01/2026

08/17/2026

08/07/2026

08/04/2026

07/31/2026

07/20/2026

07/15/2026

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07/02/2026

06/30/2026

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