08/28/2026
PROs MEETING RECAP
Another great meeting at PROs this week with lessons about understanding your customers, protecting your home, and building a family business that can handle just about anything.
SILVER SPOON AWARD
Congratulations to Dominick Calello of Calello Plumbing LLC, this week’s Silver Spoon Award winner.
Dominick took home the Silver Spoon for delivering the best 30-second pitch of the meeting.
Dominick Calello
Plumbing
727-431-5580
http://www.calelloplumbing.com
BUSINESS EDUCATION MOMENT
Our Business Education Moment was presented by Brandon Shippee of Harmony Gardenscaping.
Brandon talked about recognizing the type of customer you are dealing with and adjusting the conversation without sacrificing the value of what you provide.
THE HAGGLER
We all know this customer.
They want to negotiate. They want a lower price. They want to see how far they can push.
Brandon’s advice was simple:
If you are confident in your pricing, it is okay to say no.
But say no with confidence.
Discounting simply because someone asks can set the wrong expectation from the beginning. Once you start reducing the price without changing anything else, you can also open the door to more negotiations later.
Instead, change the value.
If the customer needs a lower price, remove a service, product, or part of the project.
The price changes because the scope changed.
You can still work with the customer without diminishing the value of what you provide.
And sometimes, you have to be comfortable saying:
We may not be the right fit.
Brandon pointed out that an interesting thing can happen when you begin removing services to reach a lower price. Sometimes the customer suddenly realizes how much they were getting and becomes much quicker to approve the original proposal.
THE “I DON’T KNOW WHAT I WANT” CUSTOMER
Some customers know they have a problem but cannot clearly describe the solution they want.
With these customers, Brandon suggested helping them visualize the future.
What does the finished project look like?
How will the property look?
How will their life be different once they no longer have to worry about the problem?
Sometimes the customer needs help seeing the outcome before they can make the decision.
THE SPEED CUSTOMER
Then there is the customer who looks at a completed project and says:
“That only took you a few hours. Why did I pay so much?”
Brandon reminded us that customers are not simply paying for time.
They are paying for the experience, equipment, knowledge, preparation, and skill that allowed the professional to complete the work efficiently.
A simple response might be:
How long would it have taken you?
Being fast at something is often the result of years spent learning how to do it correctly.
KEY TAKEAWAYS FROM BRANDON:
• Recognize the type of customer you are dealing with
• Be confident in your pricing
• Do not discount simply because someone asks
• Reduce scope instead of reducing value
• It is okay to lose a customer who is not the right fit
• Help uncertain customers visualize the finished result
• Sell the future and the problem being solved
• Customers pay for expertise, not simply time
• Efficiency is often the result of years of experience
Brandon Shippee
Harmony Gardenscaping
Landscaping
727-452-2026
https://www.hgardenscaping.com/
OUR NEXT SPEAKER
Our next speaker was Jake Trimble of Brightway Insurance, Dittman Agency.
Jake walked us through some important things homeowners should understand about home insurance.
One of the first things Jake explained was what makes working with Brightway different.
Brightway has relationships with a large number of insurance carriers.
That means Jake is not simply giving a customer a quote from one company.
He can shop across a large portion of the marketplace and compare options quickly.
Those carrier relationships also matter because the insurance companies understand that Brightway is shopping the market for its customers.
Jake then walked us through the difference between the market value of a home and the amount a dwelling needs to be insured for.
These numbers are not necessarily the same.
The value of your home includes things like the property and land.
Insurance is looking at something different:
What would it actually cost to rebuild the house?
That replacement cost is what matters when determining dwelling coverage.
Jake also explained RMPS, or Roof Material Payment Schedule.
This is becoming more common in homeowners insurance quotes and can affect how a roof claim is paid based on factors such as the roof material and age.
Finally, Jake explained a distinction that can be confusing for homeowners:
WATER DAMAGE VS. FLOOD DAMAGE
They are not the same thing.
A homeowners policy may cover certain types of water damage while flood damage generally requires separate flood coverage.
Understanding the difference before something happens is important.
KEY TAKEAWAYS FROM JAKE:
• Working with an independent insurance agency provides access to multiple carriers
• Shopping the market can help identify better coverage and pricing options
• Your home’s market value is not the same as its insured dwelling value
• Dwelling coverage considers what it would cost to rebuild the home
• Roof Material Payment Schedules can affect roof claim payments
• Water damage and flood damage are different insurance events
• Understanding your policy before a claim happens is important
• Insurance is about more than finding the lowest premium
Jake Trimble
Brightway Insurance, Dittman Agency
Property & Casualty Insurance
727-478-2021
https://www.brightway.com/agencies/FL/Oldsmar/0183
OUR FINAL SPEAKER
Our final speaker was our Silver Spoon winner, Dominick Calello of Calello Plumbing LLC.
Dominick gave us a closer look at the people, history, and capabilities behind Calello Plumbing.
And for Dominick, everything starts with family.
He shared his “why” with the group: his wife, daughter, son, and three dogs.
Family comes first.
When he is not working, you will probably find him doing something involving sports.
That family connection also runs through the history of Calello Plumbing.
The company has been around for more than 30 years. Dominick grew up around the plumbing trade because his father and uncle were plumbers.
Today, it is still very much a family business.
Dominick’s wife helps manage the administrative side. Dominick serves as the lead plumber, and behind them is a full team of plumbers and administrative staff.
That team is a big part of what makes Calello Plumbing different.
They can handle the large projects, but they are also able to move quickly on smaller jobs.
COMMERCIAL AND INDUSTRIAL PLUMBING
Dominick explained that Calello Plumbing does a significant amount of commercial remodeling and plumbing work.
Their experience includes storefronts, warehouses, approximately 6,000-square-foot chemical warehouses, and other commercial and industrial properties.
If a commercial project involves plumbing, chances are the team can handle it.
RESIDENTIAL PLUMBING
They also handle residential plumbing projects of all sizes.
Whether it is new plumbing, maintenance, repair, remodeling, or an emergency, the team has the people and experience needed to get the job done.
Calello Plumbing serves a large portion of the greater Tampa Bay area, including:
• Pinellas County
• Hillsborough County
• Pasco County
• Sarasota County
• Surrounding Tampa Bay communities
They also provide 24/7 emergency plumbing services.
Dominick summed up their capabilities pretty simply:
If it is new, if it is needed, if it is maintenance, or if it is repair, they do it.
KEY TAKEAWAYS FROM DOMINICK:
• Calello Plumbing has more than 30 years of history
• Plumbing has been part of Dominick’s family since he was a kid
• The company has a full team of plumbers and administrative support
• They handle residential, commercial, and industrial plumbing
• Large projects and small repairs are both part of what they do
• Their service area covers much of the greater Tampa Bay region
• They provide 24/7 emergency plumbing service
• New construction, maintenance, remodeling, and repairs are all available
• Family and relationships remain at the center of the business
Dominick Calello
Calello Plumbing LLC
Plumbing
727-431-5580
http://www.calelloplumbing.com
Another strong PROs meeting with practical information we can use in our businesses and share with the people in our networks.
Brandon reminded us that different customers need different conversations, but that does not mean sacrificing the value of what we provide.
Jake helped us understand some of the details inside a homeowners insurance policy that can become very important when a claim happens.
Dominick showed us how more than 30 years of family experience, a strong team, and the ability to handle jobs of every size have helped build Calello Plumbing.
And congratulations again to Dominick for taking home this week’s Silver Spoon Award.
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