AutoBoost

08/28/2026

How your website looks is critical, but the user's experience when interacting with it is just as important.

If it loads slowly, doesn't clearly lay out the information that a customer might be looking for, and makes it difficult to contact or book an appointment, then the user is extremely likely to bounce off the page and go find an auto repair shop that's a better fit.

Your shop already delivers an amazing customer experience; Extend that experience to when customers book a service on your website

08/25/2026

🚗 We’re heading back to Raleigh for the ASTA Expo 2026, September 24–26!

We’re looking forward to connecting with shop owners and industry professionals, exchanging ideas, and talking about new ways to help independent auto repair shops grow.

If you’ll be there, come find Adam and Jon and say hello. We’d love to connect and talk about how we can help boost your shop’s marketing and build for long-term growth.

Let us know if you’re attending!
https://hubs.ly/Q04vc7b-0

08/18/2026

Enabling Ad Retargeting can be an effective strategy to make sure that you're capturing every customer who has shown interest in your business.

But without proper tweaking, your ads can overexpose your business. This leaves customers feeling overwhelmed and uninterested, rather than intrigued enough to revisit your auto repair shop's website.

But with a few small changes, you can put your ads in front of the right people at the right times and at the right frequencies.

You're already excelling with your shop's digital marketing. Now take the final step to make sure you're not missing any customer opportunities or letting them grow sick of seeing your business.

08/11/2026

Google Reviews are what make a customer choose your auto repair shop over another.

They also play a major role in how your shop gets found, whether through SEO or word of mouth. But they are also one of the most challenging things to consistently receive.

Even with the Google Reviews you already have, there are plenty of factors that contribute to your shop's success, even if you already have a large number.

By understanding their impact and how you can work to receive more, you can build a review velocity that keeps a steady stream of fresh reviews coming into your shop.

08/06/2026

Google Is Folding Local Services Ads Into Google Ads: What It Means for Auto Repair Shops

Google is moving Local Services Ads into Google Ads. Learn what auto repair shops should export, audit, update, and watch before migration.

07/22/2026

Creating a clear positioning statement for your auto repair shop can define exactly how you serve customers.

The way you present your shop in your marketing should use that positioning statement not just to ensure you're targeting the customers you want, but also to build a strong brand identity.

In this video, we showcase how marketing designs can be driven by a shop's positioning statement and present their businesses to customers exactly as they want to.

07/17/2026

Trust is the defining factor for service-based businesses like auto repair shops.

But building that trust and being able to show it to new customers? That can be a bit of a challenge

Thankfully, Google Reviews act as one of the easiest ways for both you to build trust and for your customers to see it.

Being able to get your current customers to leave Google reviews helps feed the process of building your reputation online and getting put in front of more customers.

07/14/2026

Nothing can throw off a potential customer more than clicking your name on Google and being greeted with an error.

When broken links occur, they can stand in the way of your business getting those potential customers from online web traffic.

Being able to find and fix these errors is important, but one of the ways to help alleviate them is with a Friendly 404 page.

That way, your customers will still reach your website, and hopefully be able to find what they were looking for and end up as a customer in your shop.

06/26/2026

Our team is turbo tatted up! ...temporarily. A great way to bond as a team.

06/19/2026

Backlinks were once among the biggest drivers of SEO on Google. But now they signal more than just getting found on search.

Having another site link back to yours helps drive more traffic and boost your search rankings.

But only if Google recognizes these links as coming from high authority sites and sources, so that they can prevent spam.

While there are many more impactful ways to boost your SEO, that doesn't mean backlinks don't have an impact.

If your shop is being backlinked by sites and organizations that matter, it probably means that you're doing all the right things.

Taking care of your customers, showcasing your business online, and delivering the best work you can.

These are all ideas that create trust around your shop, which is what customers want to know before booking a service.