Cognition

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05/21/2026

We’re honored to take home the gold at the Ex Awards 🏆

Alienware x Twitch: The Artifact won Best Use of Event Technology for the immersive installation that transformed Grand Central Station into a living, interactive experience where digital and physical worlds collided.

Thank you to our partners & for helping bring this to life.

04/29/2026

What if the movie’s signature poster became something audiences could actually step into? 🎬

In collaboration with Midnight Oil, we created an interactive AR mirror and photo booth for Spielberg’s upcoming film Disclosure Day.

Using real-time facial tracking, guests are placed directly into the film’s key art the moment they step up. A countdown begins, eyes glow blue straight from the movie, and the final image is delivered instantly via QR for easy sharing.

The experience debuted at CinemaCon, with 10 units now rolling out to theaters nationwide.

04/14/2026

Sound, visualized.

Throwing it back to Comic-Con, where we partnered with to bring their spatial audio technology to life, translating a 360° sound environment into something guests could physically step inside.

Inspired by Dolby Atmos, we designed and built an immersive, audio-reactive projection sphere that anchored the afterparty. Driven by real-time inputs from the DJ’s set, the structure pulsed, shifted, and evolved with the music, turning sound into light, movement, and energy.

The result: a high-impact, sensory-driven installation that made complex audio innovation instantly tangible. Guests didn’t just hear it. They experienced it.

From concept through ex*****on, the project fused creative storytelling with real-time systems design, expanding Dolby’s brand into a bold, experiential format.

04/10/2026

With festival season kicking off, we’re throwing it back to ’s Traveling Remix Booth.

We teamed up with Liquid I.V. to create a scalable, high-energy festival activation designed to put fans at the center of the experience.

At the core was the Traveling Remix Booth—an interactive system that invited attendees to step inside and generate their own personalized music video. By pairing curated tracks from Sofi Tukker with user-driven inputs, each session produced a custom piece of content built to be instantly shareable.

Designed to travel across major festivals including Bonnaroo, Rolling Loud, and Outside Lands, the experience balanced speed, creativity, and throughput—moving large volumes of guests while maintaining a highly personalized output.

The result was a content engine disguised as an experience: driving real-time engagement on-site, extending reach across social, and connecting Liquid I.V. to festival audiences in a way that felt fresh, participatory, and built for the moment.

04/03/2026

When Carnival calls… you answer. ☎️

We partnered with to bring this playful phone booth interaction to life, developing the dialing mechanic and interaction logic that powers the experience.

As the phones ring, curiosity pulls guests in. Pick up, and you’re met with a surprise: a Carnival-themed message or the chance to win a prize.

Quick, intuitive, and designed to spark engagement at first touch—turning a simple moment of curiosity into an interactive, memorable brand experience.

01/17/2026

At 2026, innovation was on the move.

The core challenge was clear: translate ’s advanced sensor suite into a creative technology solution that could be understood intuitively by a broad audience.

In collaboration with , Cognition delivered the Tech On The Go Experience—an interactive, approachable activation that allowed guests to explore how the Waymo Driver’s sensor suite powers autonomous navigation in a tangible, hands-on way.

01/09/2026

Endless thanks to the partners and clients who made 2025 one to remember. We’re excited for what’s ahead—and ready to make 2026 even bolder. ✨

12/09/2025

Holiday magic, delivered nationwide. ✨
We teamed up with and to bring the Say “Sparkling!” Photo Booth to life — a traveling holiday moment popping up from Black Friday through Christmas Eve.

Snap a photo, pick a custom Welch’s holiday card, and walk away with both a printed keepsake and a digital version. 📸

Find it in a city near you and spread some sparkle this season!

11/25/2025

Hydration meets horsepower. 💧🏎️
This past week at the Las Vegas Grand Prix, we partnered with Liquid I.V. to bring hydration science to life with an immersive fan-zone experience.

Guests jumped into the HydraPit Stop Challenge, going head-to-head to see who could complete the fastest tire change on a Liquid I.V.–branded F1 car. Inside the Radio Readouts Bar, fans customized their hydration levels and watched real-time “driver” data light up above them.

An unforgettable F1 weekend and an incredible collaboration with . ⚡

10/27/2025

From sketch ➡️ steel ➡️ AR 🦖✨

At Comic-Con 2023, we built a 10-foot metal monster and brought it to life through AR, drawing massive crowds and driving real impact.

📊 4,709 scans | 3,590 users | 25,000+ views | 🚭 youth va**ng awareness raised

Address

Paradise, NV

Website

https://cognitionlabs.io/

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