Evolytics

03/31/2023

During a medical appointment, your doctor creates a holistic view of your health by checking your heart rate, listening to your lungs, taking your temperature, etc. You should take a similar holistic approach when measuring the performance of A/B tests.

Here's another informative blog post in our series of pro A/B testing tips from Tracy Burns-Yocum, Analyst I on our Experimentation and Strategy team. This one covers the key metrics experimentation teams should use to measure the success of A/B/n tests.

https://evolytics.com/blog/measuring-success-in-a-b-n-testing-programs/

03/24/2023

As more businesses harness the power of A/B testing and experimentation to enhance user experience, increase revenue, and outpace the competition, clients frequently ask, “What’s the optimal success rate for an experimentation program?”

Here's another blog post from Tracy Burns-Yocum, Analyst I on our Experimentation and Strategy team, in which she sheds light on how to determine the success rate you should aim for in your A/B testing program.

https://evolytics.com/blog/determine-the-optimal-a-b-testing-success-rate/

02/28/2023

Google plans to discontinue its Optimize A/B testing platform in September. Our leading team of A/B testing and experimentation experts is here to help you migrate, maximize, and evolve your business' testing program before the sunset. Learn more about the top platforms we recommend—and can help you implement—to take your testing program further. Let's talk testing!

https://evolytics.com/blog/migrate-maximize-your-ab-testing-program-before-google-optimize-sunsets/

02/24/2023

Tableau Software just announced that Sean Miller, our Associate Director of Data Visualization, is recognized for the second year in a row as a Tableau Visionary, the title given to the Tableau Community’s 50 most distinguished leaders each year. Members of this group are chosen for how they inspire other users through their mastery, teaching, and collaboration. Congratulations, Sean!

https://www.tableau.com/blog/announcing-2023-tableau-visionaries

Introducing the 2023 Tableau Visionaries, a title that honors the Tableau Community’s most distinguished leaders. This group of 50 members inspires us by sharing their mastery, teaching, and collaboration to make Tableau better for everyone.

02/14/2023

Google recently announced plans to automatically migrate all Standard Universal Analytics properties to GA4 after Feb. 28, 2023. What does this mean for your analytics, and what should you do (if anything)? Learn more...

https://evolytics.com/blog/google-to-migrate-all-standard-ua-properties-to-ga4-after-feb/

02/07/2023

Are bots attacking your website analytics? Joe Connelly, Analyst II on our Data Science team, walks us through how to identify bots in your analytics, how they can distort your metrics, and what you can do about It.

https://evolytics.com/blog/are-bots-attacking-your-website-analytics/

02/01/2023

Our Data Viz team is such a dedicated group that when they're not only illuminating analytics insights for clients, many of our analysts continue to push the limits of their data storytelling skills in other ways. Enter : Each month, our analysts are given a dataset not related to their client work and seek creative solutions for telling unique stories about the information.
For our first Data , we took on the Billboard Hot 100 music charts—dating back to 1958. Check out a few examples of what our came up with. Next month, we'll see what they can do with an obscure (potentially cringy) NYC dataset...

https://evolytics.com/blog/inaugural-vizjam-takes-on-the-billboard-hot-100/

01/16/2023

As we take this day to recognize Martin Luther King, Jr., our team prepares to begin discussing a new book in our Diversity, Equity, and Inclusion (DEI) Book Club about communicating across racial and ethnic divides and pursuing antiracism. Celebrating Dr. King’s legacy of fighting for racial equality is at the core of our DEI initiative.

https://evolytics.com/blog/concord-book-club-honors-the-legacy-of-mlk/

Over the next 11 weeks, we'll participate in focused conversations about racism, centered around the book, “Why Are All the Black Kids Sitting Together in the Cafeteria?” by Beverly Daniel Tatum, PhD. The New York Times bestseller lays out a psychological framework for transcending society’s reluctance to address racial issues.

01/10/2023

Once again, Evolytics employees were given $100 to donate to a charity of their choice during the holiday season. We gave more than $3k to 19 organizations making a positive difference for people and communities in our 2022 campaign.

The charities we supported in 2022 include those working to end poverty, disease, hunger, and domestic violence. Others provide educational resources for children, support services for endangered species, relief for families in crisis, and manage programs that support community revitalization.

Learn more about how our team chose to with their donations:

https://evolytics.com/blog/a-variety-of-charities-receive-donations-during-team-evolytics-2022-holiday-giving-campaign/

12/20/2022

During this season of giving, we’ve provided each Evolytics employee with $100 as part of our second annual Give it Forward campaign. Every member of our team is encouraged to donate to a cause of their choice and make a positive difference for people and communities.

In 2001, employees donated more than $5,000 to 43 charities. We’re hoping to surpass last year’s giving and will provide the results of our 2022 Give it Forward campaign in early 2023.
Happy Holidays and we hope you will also consider donating to this season.

This holiday season we're giving every team member $100 to donate to the cause of their choice. We can't wait to see what they do.

12/01/2022

Learn how Evolytics' Director of Data Science Kelsey Kincaid approaches building an organizational, in-house data science practice. Reach out if you want to know more.

https://evolytics.com/blog/tips-for-building-a-data-science-discipline/

11/15/2022

Join us in welcoming Tableau Software Visionary Sean Miller to Evolytics as our new Associate Director of Data Visualization. A leader in the industry, he brings a great passion for all things data viz, including a thirst for mastering the latest and greatest techniques, and a penchant for driving new and innovative approaches to data storytelling.

He'll also be a featured guest on Thursday's episode of "My Tableau Story," a webinar series that showcases the evolving and inspiring experiences of Tableau Community leaders. Learn more about the episode by reading our profile on Sean at the link below.

Welcome to Evolytics, Sean!

https://evolytics.com/blog/evolytics-welcomes-tableau-visionary-and-data-viz-expert-sean-miller/

Tableau Visionary and Data Viz expert Sean Miller joins Evolytics as Associate Director of Data Visualization.