10/21/2026
(and before anybody clutches their pearls, yes, my client gave me permission to roast her about this. 😂)
a multi-six-figure business and 5,000 unread emails…
the best part?
when we actually opened the inbox, there were over 17,000 emails sitting in there
SEVENTEEN THOUSAND 😅
but here’s what I want you to understand
this woman is an incredibly talented creative founder. she’s built a successful business, works with some incredible people, and has a vision for where she’s taking things next
her inbox isn’t a reflection of how good she is at what she does
it’s one of those parts of the business that hasn’t gotten the same attention as everything she’s been building
and that’s exactly why I find this work so interesting
because I could go in, organize everything, create some folders, set up a few filters, and call it a day
but what happens when another 5,000 emails roll in?
what happens when she needs to find something important?
what happens when somebody else needs to step in and manage communications?
and most importantly, what does she actually WANT her relationship with her inbox to look like?
because I’m not interested in building systems that only look good on paper
I’m interested in building systems that make sense for the business AND the person running it
sometimes that means a complicated automation
sometimes it means a few really good filters, clear ownership, and permission to stop treating every email like it deserves your personal attention
the goal isn’t to make her better at managing a messy backend
it’s to build one she doesn’t have to spend so much of her brainpower managing
and THAT is why strategy matters just as much as ex*****on
because clearing 17,000 emails is just a task
figuring out how to keep the inbox from becoming another source of mental clutter?
that’s a whole different conversation ❤️🔥
