Dirty Little Systems

Home
United States
Parma, OH
Dirty Little Systems

Creating abundance and space for further expansion through heart-centered, data-driven strategies.

09/17/2026

The marketing always gets all the credit... but it would be nothing without the backend

You can have the best sales page copy anyone’s ever read
A warm audience that’s been ready to buy for months
A genuinely incredible offer that’s going to change people’s lives

And if the cart isn’t connected right, if the thank you page goes nowhere, if the email sequence never fires - none of that s**t matters.

Your buyer has a broken experience and you have a launch that should have gone better

I’ve watched great offers underperform not because the audience wasn’t there but because something in the build was off. And I’ve watched founders blame the marketing and messaging when the real problem was always the systems behind the offer

The marketing is what gets them to the page
The backend is what gets them to stay, buy, and feel good about it after

Both matter, but only one of them ever really gets talked about
But on my side of the internet, I talk about the unsexy side of it - the part that actually matters

And if you’re ready to actually give a s**t about the back end of your business and your launch, book a free consult with me and let’s chat 💬

09/16/2026

Nobody hires me because they want better systems 😅

They hire me because they’re tired

😩 Tired of being the only one holding the whole thing together
😩 Tired of launches that don’t happen
😩 Tired of vacations that aren’t really vacations
😩 Tired of knowing exactly what needs to change and not having the time, bandwidth, or support to actually change it

The systems are just the thing that gets her there.

To the version of herself that gets to be the founder instead of the bottleneck.

That’s what I’m helping my clients work towards.

Link in bio when you’re ready for it 👇🏽
Rizpah Estelle | Operations Partner & Systems Integrator

09/09/2026

Let’s call a spade a spade: you’re tired as hell of being the only one who actually knows how your business runs

60+ founders in, and the pattern’s the same every time...

Somewhere between “hustle” and “good vibes,” you turned into the only thing actually holding your business together.
So, let’s fix that. Here’s what I actually offer, and how we can work together no matter what stage you’re at.

(Your gut already knows, if we’re being honest. You’re just too busy to sit still long enough to listen to it.)

Swipe through. Save it. Send it to the friend who’s been “about to get organized” since March lol

Still stuck between two? Book the free consult.
I’m not going to walk you through a 10-step buying process. It’s just an honest read on whether I’m actually the right person for what you’re dealing with.

P.S. if you got through this whole thing thinking “damn, that’s me” more than twice... yeah. Link in bio.

09/02/2026

I used to try and be the perfect match for everyone.

Skip certain parts of my process. Avoid asking questions. Filter myself to fit their mold. Sometimes becoming a totally different version of myself to not ruffle any feathers and loose them as a client.

I’m so done with that s**t.

The founders I work with are decisive, direct, and genuinely ready to let someone else hold some of the weight.

They respect and honor my opinions, my processes, my enegery and ME as a human.

We have open communication.

They don’t need to be convinced to trust me.

So swipe through and take a look — if you feel called out, keep scrollin’

If you feel called in — send me a DM and let’s chat. I’d love for you to slide into my DMs 😘

08/19/2026

...and I know, coming from an ops girly who preaches systems and workflows and automations, this may be a little surprising, but hear me out...

My own onboarding process still has manual pieces in it... on purpose.

For my retainer clients and sprint projects, I'm manually sending them the contract and invoice.
Once that's paid, I'm manially sending them the welcome email with my booking link for the kickoff call (even though 90% of the time we manually schedule that call)
I send the contract and invoice myself. I send the onboarding email myself. I personally reach out to schedule the kickoff call.

Could I automate all of that?
Absolutely - 100%. (and I do for some of my clients)

But do I want to automate it in my own business?
Not really

Because the first experience someone has after handing me money and access to their entire business should feel like a person showed up for them

Not a Zapier workflow (no shade to Zapier though - I love you)

With everyone losing their minds over AI and automation right now, I think we're at real risk of optimizing the human out of our businesses entirely.

Automate the s**t that doesn't need you and protect what does.

Your backend should run without you. Your clients should still feel you.

08/18/2026

Not in a dramatic, everything's-falling-apart kind of way 🙅🏽‍♀️

More like a slow, annoying, pain in the ass leak.

🫣 The client who didn't get followed up with because they fell through the cracks
🫠 The launch that lost momentum because the date got pushed back... again
🙃 The team member who you needed to micro-manage instead of them just doing the thing because nobody documented how the thing gets done

None of it feels catastrophic in the moment
It just feels like a slightly harder week than it needed to be

And then another one...
And then another one...

That's what a backend that hasn't caught up costs you.

Not all at once.

Just consistently, every single week, in ways you've probably stopped noticing because it's just become normal.

The good news for you is that it's all fixable.
DM the word PARTNER to learn more

08/17/2026

Nobody hands you a launch playbook when you start out... or atleast I didn't get one lol

I've just be involded in enough to start learning and noticing patterns

The ones that go smoothly have almost nothing to do with the offer and everything to do with what happened in the weeks before anyone tried to buy

The timelines
The building
The testing

The ones that don't go smoothly are almost always the same story

Built too close to launch day
Nothing getting tested
Finding out something was broken when a real person tried to pay money

I've been on both sides, and the difference between them is almost always in the building phase

That's what I'm obsessive about, not just getting it done.
I'm gettin' that s**t done right, and early enough that launch day actually feels like a launch and not a fire drill.

Link in bio if you want someone like that in your corner 😘

08/16/2026

Every Sunday I do a weekly preview…

I open my google calendar and my asana and look at the week ahead

What calls I have, what tasks are due,, and what’s on my teams list for the week

I move what needs to be moved, create any missing tasks, and add some time blocks to my calendar

I spend maybe 30mins max on this, and then I’m done (oh and I usually have a fun drink when I;m doing this to to add to the vibes

This helps me start my monday calm, grounded and ready to kick ass. Not stressing and feeling overwhelmed by a single thing

I hope you’re sunday is filled with everything you need and nothing that you don’t and may your Monday bring all the good vibes your way ❤️‍🔥😘

08/15/2026

This is just who I am at this point ❤️‍🔥

I’ll be half asleep and suddenly I’m mentally restructuring a client’s onboarding flow
I’m in the shower and I’ve already planned out the next three things that need to move in someone’s Asana
I’ll be watching Bravo and suddenly realize the gap in the customer journey

And before you tell me this is a byproduct of hustle culture, this is genuinely just how my brain works

Other people’s businesses are interesting to me in the same way some people are obsessed with true crime or fantasy football. I just happen to get paid for mine 🤑
(but don’t get me wrong, I still love true crime docs/podcast and have a countdown on my phone for when football season starts lol)

The founders I work best with feel that way about their own thing too. They’re obsessed with what they do, they’re just tired of also having to be obsessed with how the backend runs.

😘 that’s where I come in

Seven years, 60+ founders, more platforms and workflows than I can count. Still the most interesting job I can imagine having

If you want someone who’s genuinely that into it in your business — DM me PARTNER and let’s talk ⚡️

Address

5883 Broadview Rd
Parma, OH
44134

Website

http://www.dirtylittlesystems.com/

Alerts

Be the first to know and let us send you an email when Dirty Little Systems posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed Business in Parma?