09/02/2026
Octane is a racing-inspired brand with a real racing legacy.
Randy Lanier began competing in the late 1970s, entered IMSA competition in 1981, won the IMSA Camel GT Championship in 1984, and went on to race in the 1986 Indianapolis 500, where he earned Rookie of the Year.
For the rebrand, we wanted to preserve that history rather than replace it. We reimagined the original Octane wordmark into something more streamlined, aggressive, and contemporary, while pulling heavily from the analog visual language of Randy’s racing era.
Small changes to the letterforms create a sense of speed and forward motion, while the red, black, white, checkered patterns, archival photography, and racing graphics build an identity that feels connected to the track without becoming overly nostalgic.
The goal was to take an existing idea with history behind it and push it forward for its next lap.
Designed by Mylarmen.