Miramar Brands Group

Miramar Brands Group Global owners of Miramar®, Queen & King of the Beach®, Queen & King of the Court® and the Crown Brands. Miramar Brands Group, Inc. Welcome to the Crown.

is a global brand-management and intellectual property company founded in 1983 on the golden shores of Miramar Beach, California. Built on four decades of heritage, Miramar owns and manages an iconic portfolio of Crown Marks, including Miramar®, Sideout®, Queen & King of the Beach®, Queen & King of the Court®, and Queen & King of the Snow® — brands that have shaped sports, entertainment, lifestyle

, and culture across generations. Miramar develops, protects, and elevates world-class brands through global licensing, strategic partnerships, media, events, and consumer products. The company has collaborated with leading athletes, Olympic champions, major retailers, international federations, and global media partners — delivering products and experiences that have reached millions worldwide. The Crown Brands have been featured across the Olympic Games, the International Volleyball Hall of Fame, Wheaties, Amazon, Dick’s Sporting Goods, AAU, Mammoth Mountain, London’s Crystal Palace, and global destinations from Santa Barbara to Doha, Amsterdam, Paris, and Miami Beach. Miramar’s mission is to build legacy brands that inspire competition, creativity, and global connection. Founded by Stephen Yount Ascher, Jr., Miramar continues to lead through strategic vision, deep industry experience, and a commitment to innovation across sport, fashion, media, and lifestyle. Welcome to Miramar®. An American Riviera™ Brand.


©1983 - 2025. Miramar®, Queen & King of the Beach®, Queen & King of the Court®, Queen & King of the Snow® are registered trademarks of Miramar Brands Group, Inc, All rights reserved.

We are proud to be the Official Sponsor of AAU Beach Volleyball! Shop the new collection and use code ‘AAU15’ at checkou...
04/29/2026

We are proud to be the Official Sponsor of AAU Beach Volleyball! Shop the new collection and use code ‘AAU15’ at checkout.

A percentage of proceeds helps support AAU Beach Volleyball.

04/17/2026

Are and coming to Model Volleyball? PopUp shop.

See you soon Hamburg! Will the MIRAMAR Queen be there? 👑🌊🥇♥️🙏🏼 Repost from •The sun is out in Hamburg.. ☀️and suddenly e...
04/11/2026

See you soon Hamburg! Will the MIRAMAR Queen be there? 👑🌊🥇♥️🙏🏼 Repost from

The sun is out in Hamburg.. ☀️

and suddenly everyone’s thinking about summer. 😎

The city is alive. Terraces are filling up.
You can feel it. Summer is coming.
And this is exactly the kind of night you don’t want to miss this summer.

A packed arena.
Music in the air.
Cold drinks.
Finals under lights.
This is where summer in Hamburg comes together.

And you’re not the only one thinking that…Tickets are going fast.

Queen & King of the Court
Make moments matter.

Secure your spot now before it’s too late! 🫵🎟️

04/05/2026

HAPPY EASTER…🙏🏼🐣🌊🎥ウミガメたちの日曜日

🎥

📍location:Miyakojima,japan🇯🇵

Movie ①:ウミガメの中性浮力
手足を動かすことなく水中に浮いていられるウミガメの中性浮力。最後はカメラに激突します。

Movie ②:今日撮影したアオウミガメ
魚たちからも人気者のウミガメ

▷▸シュノーケリングツアー
▷▸スキンダイビングツアーetc.

ツアーのお問い合わせはDMからお願いいたします🙏🏾




#宮古島
#宮古島シュノーケリング

The Duel…global home the the fiercest beach volleyball on the planet.  Queen & King of the Court®.  MIRAMAR®, proud spon...
02/09/2026

The Duel…global home the the fiercest beach volleyball on the planet. Queen & King of the Court®. MIRAMAR®, proud sponsor to the Crown. 👑🌊🥇🙏🏼 Repost from

When an immovable object meets an unstoppable force, it creates a great beach volleyball highlight 💪💪

📸

🇳🇱 Utrecht, September 17-20
🎟️ Tickets at the link in bio
🎽 Merch at the link in bio

Thank you Wilco,   team, the Federations and all the sponsors, participants and fans for such an amazing global event in...
02/09/2026

Thank you Wilco, team, the Federations and all the sponsors, participants and fans for such an amazing global event in Stockholm! You all rule the sand! Queen & King of the Court®, Global home to the fiercest beach volleyball formats in the world. MIRAMAR®, proud global brand sponsor to the Crown. 🙏🏼👑🌊🥇 Repost from

What an event to kick off the 2026 season 👑👊!!

in collaboration with in the Avicii Arena in Sweden! 🤩

This was simply amazing, because the timing was perfect! Beach volleyball is very popular in Sweden and Queen & King of the Court is the best format for this type of event!

4000+ spectators on a Thursday night in Stockholm and millions watching worldwide on their screen!

Extremely proud to make this event happen together with all our partners, but I want to mention especially the players who participate for so many years at our 30+ QKotC events worldwide! Thanks for joining, thanks for giving everything you have to entertain our audience and thanks for being yourself and being so friendly and respectful to all of us!! I want to mention the coaches, federations and our partners as well: thanks for making this happen!

Last but not least: a big shout out to the whole and QKotC crew and to everyone who is involved.

This is a team effort and there is so much more to come!! 👊

Global home to the fiercest sports formats in the world.  Queen & King of the Court® Stockholm at a sold out Avicii Aren...
02/07/2026

Global home to the fiercest sports formats in the world. Queen & King of the Court® Stockholm at a sold out Avicii Arena. MIRAMAR®, Official global brand and sponsor. Thank you Sportworx and Stockholm! And our favorite photographer: Repost from

More shots from in Stockholm 👑📸

01/01/2026

Happy New Year to all and thank you for a wonderful year together. Wishing the world a beautiful and prosperous 2026 from the Miramar® Family of companies. 🇺🇸

Behold the sea.  Stunning work. 🙏🏼💙🥇🌊   Repost from •I have tried for many years to capture and document this very speci...
12/03/2025

Behold the sea. Stunning work. 🙏🏼💙🥇🌊 Repost from

I have tried for many years to capture and document this very special and fleeting moment that every surfer knows but that nobody sees !
When the surfer fights his way back to the surface after falling off his board and try to avoid the turbulences of Teahupoo. You win some you lose some but it is part of the game when surfing teahupoo. I have a big admiration and respect for these warriors !
Shot with

11/29/2025

Queen & King of the Court®. Global home to the “Smooth operator Hagen” 😏😎

🎥

🇬🇧 London, November 28-29
🇫🇮 Helsinki, December 19-20
🇸🇪 Stockholm, January 29
🇳🇱 Utrecht, September 17-20

Address

530 S Lake Avenue
Pasadena, CA
91101

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