Hospitality Social Selling

Hospitality Social Selling http://www.hospitalitysocialselling.com


The Leading Social Selling Trainer & Speaker for Hotel and Meeting Professionals

SALES LEADERS, ask your individual contributors the following about LinkedIn as a revenue generating tool:

Do their profiles compel prospects to advance in the sales process? Is business development productivity increasing with the site's prospecting features? When researching, are they inhibited by the lack of a premium account? Are they fostering repeat business by engaging clients through up

dates?

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LinkedIn is a standard medium of communication between sales professionals and prospective/existing clients. Ensure your team is at the forefront through my 3-Step MNR LinkedIn Interactive Sales Workshop. Your team will be enabled to build powerful profiles, prospect efficiently, and continuously provide value to existing clients. They will come away with a prescriptive approach to prospecting and engaging existing clients. (M) Market
✓ Answer "Why Do You Matter?"

(N) Network
✓ Build 1st, 2nd, 3rd connections
✓ Engage by providing value
✓ Be personable, social, & memorable
✓ Turn dusty business cards into a live interactive network
✓ Utilize Groups

(R) Research
✓ Eliminate "Out of Network" & "LinkedIn Member" search results without paying for costly upgrades
✓ Simplify prospecting by eliminating cold calling
✓ Keyword search of decision maker titles

LinkedIn is the most widely used social site for meeting planners to build strong networks of resources and for hoteliers to generate new business. Social Media is an overused and confused term. Between the growing number of social sites, meetings and hotel industry professionals are unsure how to maximize time spent. Valarie Sparks' advice for hoteliers is simple; spend productive time where your existing and prospective customers are spending time. LinkedIn is utilized by meeting planners to foster supplier relationships and find new quality vendors. Hence, the site is a valuable social selling platform for hoteliers. The downfall is hoteliers are inundating planners with unsolicited requests to connect and promotional updates, which inhibit moving the needle in the sales process. Yes, LinkedIn is a valuable tool for hoteliers to quickly gain social intelligence to eliminate cold calling, which is appreciated and noticed by planners. Pre-qualified sales calls save meeting planners time. However, sending a request to connect is not acceptable unless a relationship of mutual value has been established. Valarie will guide meeting planners in utilizing LinkedIn to find quality vendors, efficiently, foster supplier relations, and leverage the knowledge of industry peers. Additionally, hoteliers will learn tips to eliminate cold calling, through the power of social intelligence, prior to calling or visiting a prospective planner.

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TO INCREASE BUSINESS DEVELOPMENT PRODUCTIVITY:
Valarie Sparks ◙ [email protected] ◙ 858-220-8330

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My Social Selling Fun Facts:

★ Exceeded sales quotas across Marriott and independent hotel brands
★ LinkedIn quote in Fortune: http://management.fortune.cnn.com/2011/10/13/career-lateral-move
★ LinkedIn Groups created and manage w/ 2,000+ total members: Linking Hoteliers & PinkedOut
★ 3,800 Twitter Followers via
Hashtags created: &
is most widely used hashtag among business women.

09/16/2014

"Prospecting - Find the man with the problem." – Ben Friedman

Who can relate? A work in progress for me."No matter how busy you are, you must take time to make the other person feel ...
09/12/2014

Who can relate? A work in progress for me.

"No matter how busy you are, you must take time to make the other person feel important."
~ Mary Kay Ash

Boutique Lodging Association's Annual Women's Conference!
08/01/2014

Boutique Lodging Association's Annual Women's Conference!

Should've known PSAV would have AMAZING staging for their annual sales conference, but this was above and beyond.
07/18/2014

Should've known PSAV would have AMAZING staging for their annual sales conference, but this was above and beyond.

07/18/2014

Great morning from The Phoenician Resort, Scottsdale. Did you know this Starwood property is AAA 5 Diamond rated? The staff really gets what the luxury experience is all about. Gearing up to spend quality time with 150 PSAV Sales Rockstars during their Annual Sales Conference!

Training today on the HOT topic, literally, of Social Selling at Commune Hotels and Resorts Annual Sales Conference - So...
07/16/2014

Training today on the HOT topic, literally, of Social Selling at Commune Hotels and Resorts Annual Sales Conference - Southwest themed! Arming our holsters with proper training to ensure we stand-out among the noise of 300million Cowboys & Cowgirls attempting to use LinkedIn as a Sales Tool. Would you rather blend in or stand-out as one who maximizes LinkedIn to eliminate cold calling and continually stay top-of-mind to clients?

Enjoying what Southern California has to offer travelers en route to California Travel Association (CalTravel)'s 2014 An...
06/23/2014

Enjoying what Southern California has to offer travelers en route to California Travel Association (CalTravel)'s 2014 Annual Conference. Amtrak Surfliner from San Diego to Los Angeles.

California Travel Association (CalTravel)'s 2014 Annual Conference - Amtrak Ride

Del Mar
06/23/2014

Del Mar

California Travel Association (CalTravel)'s 2014 Annual Conference - Amtrak Ride

Not that this destination even needs LinkedIn Sales Training. Feeling great to help bring more business to America's Fin...
06/17/2014

Not that this destination even needs LinkedIn Sales Training. Feeling great to help bring more business to America's Finest City. Today's Social Sales Training with San Diego Convention Center Sales Team!

Social Selling Food For Thought:People make buying decisions based on emotional connections made with people, not from o...
06/17/2014

Social Selling Food For Thought:

People make buying decisions based on emotional connections made with people, not from online communication. However, we need LinkedIn to uncover qualified decision makers more productively and arm us with rapport building information to make those emotional connections.

Friday Fun - Go Spurs!Lebron, I get it now..last night all makes sense.
06/13/2014

Friday Fun - Go Spurs!

Lebron, I get it now..last night all makes sense.

What's new with LinkedIn? Ability to add a Cover Photo to your profile - much like Facebook. However, this new feature i...
06/04/2014

What's new with LinkedIn? Ability to add a Cover Photo to your profile - much like Facebook. However, this new feature is only available with a paid or 'Premium' membership. View my LinkedIn profile, below, as an example. Note, to view my new LinkedIn Cover Photo you'll need to be logged in with your LinkedIn account and not on the mobile application.

- Log into your LinkedIn account first and the new cover photos are not visible via the LinkedIn mobile application - must be viewing the desktop version

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