The Rooster Factory

The Rooster Factory The Rooster Factory is a Creative & Marketing Agency specializing in the Drinks Industry: Design, Br

Based in Los Angeles and founded by French Audrey & Julien Fort, The Rooster Factory is a Creative & Marketing Agency specializing in the Beverage and Bar Industries. Our services focus on 4 main areas of expertise:
• Design (brand & packaging)
• Brand creation (concept, branding, strategy)
• Brand building (brand management, trade advocacy, education, social media)
• Business development (import

, go-to-market plans, sales programs)
Our limitless commitment to Brands recognized by the industry coupled with our in-depth knowledge of the business with a proven track of contributions and successes as former top executives in France, Russia and the USA and our extended international network is the foundation for the company.

01/18/2026

Phenomenal write-up about our newest collaboration with Arnar Jón Agnarsson and the extraordinary world of Mosi Gin. It’s been such an inspiring journey returning to Iceland to explore the mythos of this remarkable brand, blending landscape, narrative, and design into a sensory experience.

"Part of that ecosystem involves reframing Iceland not merely as a source of raw ingredients, but as an emotional origin story. The Rooster Factory’s work draws heavily on a kind of Nordic magical realism — not fantasy, but awe. Their photographic and visual direction often showcases stark contrasts: jet-black rocks against white mists, the clarity of glacial water, moss so green it looks digitally enhanced. For drinkers who may never visit Iceland, the imagery acts as a sensory invitation, whispering that to sip Mosi is to touch a place otherwise unreachable. In a drinks market saturated with contrived backstories, the authenticity of such imagery carries weight."

Check out the full article below ↓

“Weathering is our term for what happens when gin is placed in the path of Iceland’s raw, untamed forces. It’s not a con...
01/09/2026

“Weathering is our term for what happens when gin is placed in the path of Iceland’s raw, untamed forces. It’s not a controlled, predictable process. It’s a living one. Every element — temperature, pressure, salt, stillness, motion — interacts with the spirit in ways we cannot fully anticipate. And that’s the point,” says Arnar Agnarsson, founder and CEO of Mosi Gin.

Mosi Gin ( ) redefines the spirit category by letting Iceland itself shape the gin. Rather than aging in traditional cel...
01/09/2026

Mosi Gin ( ) redefines the spirit category by letting Iceland itself shape the gin. Rather than aging in traditional cellars, handcrafted gins in various barrels are exposed to the extremes of Iceland’s landscape — atop Eldfell volcano and deep inside the Langjökull glacier. This process, called weathering, allows wind, salt, temperature, and pressure to co-create the spirit.

Thrilled to celebrate Old Potrero California Cellar Series N°3: Gundlach Bundschu Gewürztraminer Finish being named Vine...
12/08/2025

Thrilled to celebrate Old Potrero California Cellar Series N°3: Gundlach Bundschu Gewürztraminer Finish being named VinePair’s Best Whiskey of 2025.
A huge congratulations to the incredible teams at Old Potrero Whiskey and Hotaling — a well-deserved recognition of bold vision and true California craftsmanship.
Proud to have contributed to this journey by designing the packaging for the full California Cellar Series collection, a nod to craftsmanship and creativity, celebrating the heritage of California producers.

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16 N Marengo Avenue
Pasadena, CA
91101

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