New Products Success is focused exclusively on helping clients develop and launch highly profitable, new products. http://www.linkedin.com/in/pepliakas
Successful New Consumer Products Require:
- Unique Product Positionings
- Sustainable Profit Margins
- D
eep Consumer Insight
- Focused Creativity & Breakthrough Innovation
- Effective Distribution Models
- Strategic, Consumer-Focused Marketing Plans
If you are interested in maximizing your team's new products efforts, or you want to get started on the path to new products success, call 651.283.5502. New Products Success guides and assists clients through the process of identifying, developing, testing and launching profitable, successful new consumer products. Services
- Idea Generation - Product Concepts and Brand Names
- Developing New Product Pipelines
- New Product Concept Development & Refinement
- Business Case Verification
- Real Time, "Hands On" New Product Project Management
- Design & Ex*****on of New Consumer Product Launches
Paul has expertly developed and launched new products across a wide range of consumer product categories:
- Created the four highest scoring new product concepts in KOTEX brand history.
- Launched a new private label product line for Kimberly-Clark that grew into a $56 Million business in 3 years.
- Created a new product pipeline for The Turkey Store Company; making the brand a more attractive acquisition for Hormel Foods.
- "BASES 1" tested a $60 Million new breakfast product concept for the Land O'Lakes brand.
- Developed and launched an interactive educational product for REALITYWORKS® that more than doubled its sales objective. Launch expenses were under-budget, and project was delivered ahead of schedule.
