06/14/2024
Dealers are telling us popular 3rd party marketplaces to list your inventory have been increasing prices and producing less & less results. If you're looking for a better way to get more eyes on your in-stock inventory, while eliminating the competition, we can help!
One of the biggest challenges with the 3rd party listing sites is they expose your potential buyer to more competition, by showing them every other available option to buy a similar or same unit and typically the lowest price wins!
With rising inventory levels and flooring costs, many dealers are dropping prices, further diminishing margins.
PSM takes your inventory and proactively serves it in a carousel ad to enthusiasts in your market where they already are...on Facebook, IG, YouTube & Google!
We drive them straight to the VDP on your website, where you control price, sales process and eliminate the competition! After leaving, we keep the specific units they viewed on your website in front of them everywhere they go (just like Amazon does) with direct links back to your website! This pushes them through the sales funnel faster, leading to more units out the door.
And the results are insane...for only $300 in AdSpend between Google/YouTube & Facebook/IG, the dealer below had over 750k impressions in the last 30 days and drove 5,991 people to VDP pages on their website!
Click here https://psmmarketing.com/Contact-Us to schedule a 15 minute discovery meeting!
But what about those consumers who are immediately in the market and already researching units?
Pre-COVID, 80% of searches were Dealer Name and 20% were Year, Make, Model (specific unit) searches. When dealers ran out of inventory, consumers quickly pivoted to 80% Year, Make, Model (specific unit) searches and 20% Dealer Name searches, because they didn't care where the found the unit, they just wanted it!
Those statistics have held steady in a post-COVID world making Google AdWords one of the most important tools in your marketing tool belts!
PSM changes the game again with our Dynamic Inventory Search Campaigns...we create a search ad with a direct link to the VDP for every unit on your website and update it daily, reducing advertising costs and increasing conversions! Check out the results for one of our clients below over the last 30 days!
For under a $1000 in adspend, we generated over 30k impressions, drove 3,614 people to Vehicle Detail Pages and converted 344 into leads including 76 Calls, 31 Forms, 28 Shop By Payments, 20 Trade-In Forms and 189 People physically walked through the door…
There’s still plenty of time in the season to make a big impact and we make the process easy.
For more information call or text us at (770) 692-1750 or click here https://psmmarketing.com/Contact-Us to schedule your 15 minute meeting!
Happy Selling.
