Be Fierce And Kind

Be Fierce And Kind Business consultant, legal marketing brand, and disability advocate with a sense of humor. She has never marched the beat of any drum except her own.

Here’s something you need to know about Be Fierce And Kind’s founder Amber Sheppard. Seriously: her parents can vouch for this. Is it her unique sense of humor or just her neurodivergent brain? The world will never know, but it works for her. Amber’s approach to educating and consulting with small businesses and serving the community is no different. Whether you’re a Slidell small business or a Ne

w York City based Fortune 500 company, she has set out to prove you can be an advocate for your community and teach about “boring” topics while still maintaining your humanity, humility, and humor. Before becoming a full-time attorney licensed in Louisiana and Mississippi, Amber was a Director of Operations for a national company and SEO content whiz. She’s got 13 years of organic marketing under her belt. Oh and she’s a strength sport athlete and nonprofit founder too. She organized the first Olympic weightlifting club in Mississippi (Mississippi Barbell) and developed international medalists. Amber’s passion shows in her practice, having helped “mom and pop” shops, international brands, and local nonprofits. Always one to give back, Amber launched a small business webinar series infusing humor into legal topics beneficial to start ups and large brands. That was when she learned she had the “gift of gab”: she could make folx laugh while teaching them about boring stuff. Amber and her service dog Tubbs travel the world educating businesses, organizations, and residents on business law, mental health, and service dog laws. It's her goal to help folx incorporate inclusive business strategies through diversity and inclusion for disabled employees, disability business consulting, and accessibility audits for businesses. Amber’s passion is writing and educating: she has been published close to 30 times in state, national, and international publications as it pertains to legal issues that affect business owners and service dog handlers. She has also submitted Amicus Curiae Briefs on behalf of various dog rescues in Louisiana. She’s also the main content writer on business law, intellectual property, and dog law for an international legal database. Whether as a writer or editor, she has worked on over 300 SEO-integrated articles to date. She formed the 501(c)(3) nonprofit Be Fierce & Kind Canine to provide therapy dog services and education to schools and courthouses. Thanks to her efforts, she formed the first therapy dog program in 22nd JDC courthouse for abused children, trauma affected individuals, and folx with mental health issues. Their Assisted Outpatient Treatment program with a therapy dog is the first in Louisiana. Yall want the nerdy awards section of a biography? Here you go:

Amber has been awarded:

💻American Bar Association La Free Legal Answers Award, 2021 and 2022

⚖️Louisiana State Bar Association, La Free Legal Answers Award, 2021

✨Louisiana State Bar Association, Century Club Award (over 100 hours pro bono that year), 2022

🐕‍🦺40 Under 40 and Best Attorney in East St. Tammany Parish by EDGE Magazine in 2019, 2020, 2021, 2022, and 2023.

✨Featured in Sophisticated Woman Magazine's September 2021 issue as a top Northshore Attorney

♿Wrote a bi-monthly column on Working Dog Laws

📔Named Best Attorney for East St. Tammany for 2022 by Sophisticated Woman.

🐕‍🦺First service dog handler to be on multiple boards and granted awards in her community

In her spare time Amber loves dressing Tubbs up in costumes, rewatching “The Simpsons” on a constant loop, and arguing that Angel is Buffy Summers’ soulmate. Still want to keep reading? Here is some "boring stuff" Amber teaches nationally as a public speaker. Presentations available as a seminar or lecture (online or in person). Disability in the Legal Practice and Law Schools (CLE)

⚖️Practicing as a Disabled Attorney for Law Schools and Bar Associations (Professionalism and Ethics CLE)
⚖️Neurodiversity in the Legal Profession (Professionalism CLE)
⚖️Autism Acceptance in the Legal Community (Professionalism CLE)
⚖️Overcoming Challenges in Law as a Disabled Lawyer
⚖️Disability Advocacy in the Legal Practice
⚖️Legal Career and Disability Discussions (round table or stand alone)
⚖️Overcoming Challenges in Law as a Disabled Lawyer
⚖️Disability Awareness in Legal Education
⚖️Anxiety Management for Lawyers
⚖️Depression Management for Lawyers
⚖️PTSD Awareness in the Legal Field
⚖️Neurodivergent-friendly Legal Solutions
⚖️Working with Neurodiverse Legal Clients
⚖️ Working with Neurodiverse Opposing Counsel (Professionalism CLE)

Service Dog and Emotional Support Animals

🐕‍🦺Service and Emotional Animal Law For Lawyers (CLE)
🐕‍🦺Service Dog & ESA Law for Mental Health Professionals (CEU)
🐕‍🦺Working Dog Laws For Lawyers (CLE)
🐕‍🦺ADA Service Dog Compliance
🐕‍🦺Service dog-friendly workplace solutions
🐕‍🦺Service dog accommodation assessments
🐕‍🦺Service and Emotional Animal Law For Casinos
🐕‍🦺Service and Emotional Animal Law For Hotels
🐕‍🦺Service Dog Law for Restaurants
🐕‍🦺Service Dog and Emotional Support Animal Employee Training
🐕‍🦺Service Dog Laws for Handlers (Self Advocacy)
🐕‍🦺Emotional Support Animal Laws for Handlers (Self Advocacy)
🐕‍🦺ESA Policy Development
🐕‍🦺Emotional Support Dog Policy (including emotional support animal accommodations)
🐕‍🦺ESA Legal Compliance (note this is information and not legal advice even though my day job is a lawyer)
🐕‍🦺Emotional Support Animal Certification Guidance
🐕‍🦺ESA Letter Consulting: Spotting What Is Required
🐕‍🦺Disability access for service dog teams
🐕‍🦺🏠Service Dog Law 101
🐕‍🦺🏠Assistance Dog Laws for Realtors and Property Managers
🐕‍🦺🏠Working Dog Laws for City Government

Small Business Training and Group Presentations

🏢Employee HR Training
🏢Business Myths
🏢Business Wills
🏢Interviewer training for HR professionals
🏢HR interview skills training
🏢Interviewer training for HR professionals
🏢Effective interviewing skills for HR
🏢HR interview process improvement
🏢Business interview training seminars
🏢ADA-compliant interview processes
🏢EEOC guidelines for interviews
🏢Interview accommodation under ADA
🏢EEOC considerations in interviews
🏢ADA and EEOC compliant hiring
🏢Interviewer training for ADA and EEOC
🏢Legal interview practices SEO
🏢ADA reasonable accommodations in interviews
🏢EEOC diversity hiring strategies
🏢Ensuring EEOC compliance in interviews
🏢ADA interview accessibility
🏢EOC anti-discrimination training
🏢Interviewing individuals with disabilities SEO
🏢ADA and EEOC HR best practices


Small Businesses and Trademarks

🏢Protecting Your Brand With Trademarks
🏢Trademark Infringement Prevention
🏢Understanding Trademarks
🏢Trademark Registration Guidance
🏢Trademark Basics for Businesses
🏢Trademark Search Assistance
🏢Trademarks For Small Businesses

Mental Health Professionals (CEU)

⚖️Family Law 101 For Mental Health Professionals (CEU, ethics and professionalism)
⚖️Mental Health Business Formation
⚖️Counseling Center Startup Assistance
⚖️Mental Health Business Legal Structure
⚖️ESA Letter Services for Therapists (CEU, ethics and professionalism)
⚖️ESA Letter for Mental Health Professionals (CEU, ethics and professionalism)
⚖️ESA Letter Consultation for Mental Health Professionals (CEU, ethics and professionalism)

🚨 Court of Paw: Happy Howlidays 🚨Last year we spent about a month researching different winter holidays so that kids and...
12/08/2025

🚨 Court of Paw: Happy Howlidays 🚨

Last year we spent about a month researching different winter holidays so that kids and folx of all backgrounds could enjoy a Tubbs' coloring book in their season, without feeling excluded.

We got ONE whole purchase. Hi, Kim DeBrock 💋 It's not AI or computer-generated (you can tell). We WANTED it to have a gritty feel. To show kids you don't need fancy tools to create.

🐕‍🦺 Purchase: https://www.befierceandkind.com/store/p/rf2exb3h1xtjwuimuud80cd1tvo11h

Each page features a new dog and ways for the child to infuse their own creativity.

It’s kid-friendly and inclusive, with a focus on language that references “grownups” and “friends,” as many of our fans come from diverse household types, including foster care.

🦋 Our digital download allows you to color it on your smart device or print a hard copy. I chose downloads because families have told me their kids love to try different designs. Rather than making yall pay for a new book, just reprint pages (or upload them again) to your heart's content.

Court of Paw ™, Howlidays ™, and Dog At Paw are ™ of Be Fierce and Kind® LLC

Sometimes I like my office door shut. It stays open often, but I made these signs to let other lawyers and staff know if...
06/08/2025

Sometimes I like my office door shut. It stays open often, but I made these signs to let other lawyers and staff know if they can come in. It’s a personal preference but I never want anyone to wonder if they can knock or enter.

Plus, we love any excuse to be a little ✨creative✨.

I just finished dogsitting this little man so his Mom could go on a well deserved vacation without worrying about him. T...
04/14/2025

I just finished dogsitting this little man so his Mom could go on a well deserved vacation without worrying about him.

That’s how I view my cases- I’m taking care of y’all’s “baby” so you don’t have to worry about it while you’re dealing with other parts of your business and personal life.

I just wish my files smiled at me like this, but we take what we can get 🐕‍🦺✨🩵

I think this a fun trend where folx are turning themselves into packaged dolls. I used Gemini (I prefer it to ChatGPT) a...
04/11/2025

I think this a fun trend where folx are turning themselves into packaged dolls. I used Gemini (I prefer it to ChatGPT) and it wasn’t terrible. A little eerie.

I assure you I don’t have a giant poster of myself though.

What would your doll have to go along with it?

Swipe to see the monstrosity ChatGPT made. The Amber DILL 🥒?

Swipe to see the increasingly needy behavior of .the.minigoldendoodle when I stepped in last minute to help Lawyers in ...
04/10/2025

Swipe to see the increasingly needy behavior of .the.minigoldendoodle when I stepped in last minute to help Lawyers in Libraries/Access to Justice project 🐶🐕‍🦺🩵

This was my 7th(?) CLE or Law Talks. This time I talked about child custody, visitation, and grandparents rights. What I loved about this presentation was that it was being live streamed on Facebook but also inside libraries.

This is important for folx who may not have internet access or a secure place to watch. They are able to ask questions through their librarians, putting an additional barrier between themselves and a possibly dangerous situation if a spouse, partner or person knew they were attending.

I am a proud member of my Bar and believe that the law should be accessible to everyone. I’ll always answer the metaphorical (or literal if we count today) call to help those who need pro Bono work or information.

If you need help or are a lawyer who wants to help, head over to https://www.lsba.org/ATJ/

We got an order for the Court of Paw™️: Therapy Dogs book all the way from New York state today. It’s pretty neat the bo...
04/01/2025

We got an order for the Court of Paw™️: Therapy Dogs book all the way from New York state today. It’s pretty neat the book I wrote and designed in 2022 and published in 2023 is still finding it’s way into folks’ homes and schools.

The digital download of ten pages and the covers is half off in the store (regular $9.99, now $5.99). I love that the awards we have won were voted on my kids as part of the grading system. I’ve seen toddlers and college students coloring away on their iPads and with physical copies.

Let this be a reminder that if you don’t see something you need in the world, go out and make it. Has this book made me rich? No. But the fact that it’s still being used to open dialogue, showcase programs, and get other people thinking about what a dog or coloring book can do? That’s amazing.

Share this post or order your own at www.befierceandkind.com in the store.

Name a more dramatic dog. I’ll wait. This one has her name on the door, three beds in the office, gets walks, and eats h...
03/27/2025

Name a more dramatic dog. I’ll wait. This one has her name on the door, three beds in the office, gets walks, and eats homemade food.

I’m so sorry your life is so boring, Tubbs.

You can't tell me y'all have never given this face to a friend, co worker, or peer. Social media is such a curated facad...
03/25/2025

You can't tell me y'all have never given this face to a friend, co worker, or peer. Social media is such a curated facade of who we are (or who we think we are). I find the outtakes at brand shoots to be hilarious and I'll forever share them.

💙Life can be colorful- in more ways than one.

Just by looking at this photo, what would you assume about me? Probably:

🦋 She's a fan of color

🐕‍🦺 She has a dog who isn't listening (can't we all relate?)

🎬 She has a sense of humor

🎙️ She stands like Shrek

But there's also pops of blue, from the window to my shirt and Tubbs' leash. That's my brand color. It's on purpose too.

For my digital legal marketing clients, we send you the raw photos of our brand shoots when we work with you. Yes, we clean them up too, but I know this photo, more than a perfectly polished one, got your attention.

Come let me make this face at you and be my legal marketing client.

https://www.befierceandkind.com

Despite having Tubbs as my service dog, it took me about a year to summon the courage to bring her to court with me. The...
03/24/2025

Despite having Tubbs as my service dog, it took me about a year to summon the courage to bring her to court with me. The first photo was the first time I brought her to a courthouse (notice my clenched fist and Tubbs on high alert?) I didn't want to be seen as weak or less than for having her by the judges and my peers who had seen me litigate without her.

I thought they would think I was a fraud.

Well, fast forward 5 years, and that's never been the case.

My courts, colleagues, and peers welcomed us without hesitation. I guess it helps she's logged more hours than most folks have in a court room and lays at my feet, unless she needs to alert.

Tubbs has sat through adoptions, motion hearings, protective order cases, juvenile court, interdictions, mediations, Lanham Act cases, depositions, cross examinations, board meetings, and a whole lot of CLE.

I can't show you photos of us in court, but during her training we did use empty court rooms doing mock trials, slamming doors, and getting her acclimated to cops with guns around (that's the second picture).

Clearly, we both passed with flying colors.

🐕‍🦺🛸 Come for the Personality, Stay for the Strategy ™ 🐕‍🦺🛸These are real reaction faces I sent to clients this week. No...
03/22/2025

🐕‍🦺🛸 Come for the Personality, Stay for the Strategy ™ 🐕‍🦺🛸

These are real reaction faces I sent to clients this week. Not every client gets this side, but my longstanding ones do.

There’s a reason I have extreme forehead wrinkles at 37.

I’m an expressive lady 🤷‍♀️

My legal marketing, consulting, or just plain legal clients, even ones with international deals, know who I am. I wouldn’t be offended if these were shown in court either.

New Orleans folks looking for 7 hours of CLE or CEU, buckle up. My friend Dr. Caesar Kellum will be in town April 17 and...
03/21/2025

New Orleans folks looking for 7 hours of CLE or CEU, buckle up. My friend Dr. Caesar Kellum will be in town April 17 and 18, with space for 10 folks each day to attend his Leadspace™ Leadership Certification class.

A 27 year military veteran with a Doctorate of Executive Leadership, Dr. Kellum leads an interactive, engaging class that helps you lead and be led: in times of crisis and just in day-to-day operations.

You get a certificate at the end of the one day class that can be used for CEU or CLE. It's preapproved in Louisiana for CLE!

Kinetic Leadership Consulting - Putting Your Energy in Motion to Lead!

📅 Dates: April 17th & 18th , 2025

📍 Location: New Orleans, LA

🎓 10% Tuition Discount at the University of Charleston

🎟 Limited Spots Available – Secure Yours Today!

🔹 Learn how to lead with confidence and clarity

🔹 Master communication, decision-making, and problem-solving

🔹 Engage in dynamic leadership exercises for real-world impact

Bring your Team or Go Solo.

💡 Don’t miss this opportunity to invest in your leadership growth in person.

👉 Register now: www.leadspaceleadership.com

📩 Contact: [email protected]

Tell Caesar that me and Tubbs sent you. We may just pop in for the class.

PS- It's not just for head honchos. Your staff and colleagues should attend. I had Henry Glick attend with me and our work product, communication, and efficiency has improved!

One of my favorite icebreakers in a group setting is asking what someone’s favorite movie is. Sure, people want to talk ...
03/20/2025

One of my favorite icebreakers in a group setting is asking what someone’s favorite movie is. Sure, people want to talk about their jobs and titles, but that doesn’t lead to meaningful conversations past that.

Art brings folks together and gives some insight into their personalities.

This is my Letterbox Top 4 and before you judge me, my top 4 is based on rewatchability. When I rate movies I look at the acting, the script, editing, and what folks did to make it.

Fun fact: I saw a TV segment on foley sound as a kid and I think about it all the time.

🐕‍🦺 What are you favorite movies?

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Pearl River, LA

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Thursday 11am - 6pm
Friday 9am - 10am
3pm - 6pm
Saturday 9am - 12pm

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