Industry experts with a proven track record of helping our clients increase their profitability, better manage their business, and implement new ideas and technology effectively and efficiently with minimal business disruption. He truly learned the business from the ground up, starting with bringing in shopping carts from the parking lot and then expanding into other responsibilities. Bruce Butler
’s proven track record comes from the trial and error of being an owner-operator for 30+ years, and not from a corporate environment dependent on focus groups. He has prospered while running five gasoline/convenience locations featuring a range of services, from car washes and snack shops to repair bays and oil change centers. After the family business was sold, Mark became vice president of internet product sales for a scanning and back office software company. In this role, he learned that one shoe does not fit all needs, and no matter how good a software product(s) may be, it doesn’t mean it is the right solution for all retailers. Making best use of new technologies has been a hallmark of Bruce’s career. He has achieved remarkably high levels of software utilization to more effectively manage inventories and increase profits. This led Mark to reach out to Bruce, a respected client, and thus sparked the beginnings of ROG Consulting. Mark and Bruce agreed to operate a consulting practice with no ties to the software or hardware suppliers so they could truly help their clients find the best solution for their specific needs without any concern of bias – 100% objective, impartial advice.
