Calibrated Concepts

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Calibrated Concepts I'm all about simplifying the chaos of running a business by offering savvy solutions in tech, systems, and website design.

10/16/2026

I see it all the time. You spend weeks (or a good chunk of money) building a beautiful new website, you finally hit publish, and then... crickets.

A gorgeous website doesnā€™t do you a damn bit of good if your ideal clients canā€™t actually find it, or if they bounce the second they land on it because they canā€™t figure out what you do.

Quick check: When was the last time you check in on your SEO or Google Business listing?

Donā€™t fret! You can watch my latest YouTube video to get the all of the deets on how to make sure your website is actually selling your products or services šŸ™Œ

10/05/2026

Buying a house and moving in, running a small website design business, being a local City Councilorā€¦ and everything that comes with these privileges has got me a tad worn and frazzled.

Iā€™m grateful we still have some sunshine and to drink my weird espresso tonic on my porch.

PS Iā€™ve only got a few website design spaces left for the rest of the year. Get in touch if youā€™re interested in snagging one of them!

I guess weā€™ve officially put down roots in my olā€™ hometown!
09/22/2026

I guess weā€™ve officially put down roots in my olā€™ hometown!

Asking for Google reviews can feel awkward as hell! But if you are a small business, they are the holy grail of local SE...
09/21/2026

Asking for Google reviews can feel awkward as hell! But if you are a small business, they are the holy grail of local SEO and building trust with new customers.

The truth is, your clients want to leave you a glowing review. They just get busy, forget, or stare at a blank screen wondering what to write.

If you want to actually get reviews, you have to put on the ā€œbig askā€ hat and make the process completely frictionless for them.

In my newest YouTube video, Iā€™m breaking down the exact system I use to gather reviews for my own business (and my clientsā€™ businesses).

I even shared the exact email template I use so you donā€™t have to write it from scratch!

Head to the link in my bio to watch the video, steal my script, and finally get this crossed off your to-do list.

Life has been happening so fast, I forgot to tell you we have a new team member!!Our 2026 line-up:šŸ’» Ellie (me): Founder ...
06/23/2026

Life has been happening so fast, I forgot to tell you we have a new team member!!

Our 2026 line-up:

šŸ’» Ellie (me): Founder & CEO

In 2018 I started Calibrated Concepts because I wanted more flexibility and freedom out of this life. And now, I work to give the same to other small businesses through powerful and time-saving websites. Things I obsess over? Gilmore Girls, coffee, dogs, and karaoke.

šŸ“š Katy: Website & Admin Assistant

A softball mom, and Pendletonian, who has turned her spare time into a virtual assisting career. If you can't find her at the softball fields you'll find her reading a book or out obsessing over her garden and house plants.

šŸŒ Helena: Content & Systems Assistant

A lover of SOPs and color coding, Helena takes care of the processes and systems for us and our clients. In her spare time, Helenaā€™s also a travel blogger and is enthusiastic about building businesses that can work from anywhere.

Summer is officially knocking on the door. And if you are planning on taking some well-deserved time off to go on vacati...
06/18/2026

Summer is officially knocking on the door. And if you are planning on taking some well-deserved time off to go on vacation, spend time outdoors, or just exist without your laptop, your website needs to be ready.

A summer-ready website should communicate your boundaries, showcase your current offers, filter out the client fits, and most importantly close dealsā€¦ all while youā€™re offline.

If you want to do a quick DIY audit today, hereā€™s my own website tune-up checklist:

ā¶ Update images - Swap out any images that feel off brand or out of date.

ā· Pricing & offerings - Make sure your site actually reflects what you are selling in this season of your work.

āø The ā€˜Bouncerā€™ check - Test your contact page. Is it protecting your peace or just inviting vague questions into your inbox?

ā¹ Check for broken links - Click all your buttons. Do they actually go to the right place?

āŗ Lead magnet / Freebie - is it working for you? Is it aligned with your current goals?

If reading that list just gave you a spike of anxiety because you know your site needs work but you absolutely do not have the time to do it... take a deep breath.

Through June 20th, I am running a flash sale on the 1 Day Tune-up. You can book your day for $750 (normally $997), split into two easy payments.

All the details can be found here: https://www.calibratedconcepts.com/1-day-website-refresh

05/06/2026

Itā€™s Small Business Week! šŸŽ‰

Letā€™s celebrate the hardworking entrepreneurs, dreamers, and doers who make our community unique. When you shop small, youā€™re supporting local families, fueling big dreams, and keeping our town strong!

Join us this week in showing some extra loveā€”shop local, share your favorite businesses, and spread the word!

Blue Mountain Creations came to me because they wanted to make sure their website was accessible and optimized for searc...
05/06/2026

Blue Mountain Creations came to me because they wanted to make sure their website was accessible and optimized for search results! After chatting, they decided to go all in on a redesign to celebrate 25 years of this amazing business!

This Pendleton staple is ran by 3 generations of women and I am so proud to have been a part in helping them showcase the next chapter of their work with a beautiful and functional new website šŸŽ‰

ā€œAnd in the thick of all Iā€™ve had going on in life lately, it really hit meā€¦ summer is right around the corner (how?!?)....
05/05/2026

ā€œAnd in the thick of all Iā€™ve had going on in life lately, it really hit meā€¦ summer is right around the corner (how?!?).ā€

This weekā€™s newsletter is all about how to prep your business for summer! It goes out tomorrow so if you want in on my tips, sign up at my šŸ”— so you can make the most of the warmer months!

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A few places Iā€™ve been lucky enough to work from lately! Most of the time Iā€™m working from home, but I get to meet clien...
03/09/2026

A few places Iā€™ve been lucky enough to work from lately!

Most of the time Iā€™m working from home, but I get to meet clients and constituents in locally owned small businesses all over town (and sometimes I work from the dealership while my car is being serviced šŸ˜‚).

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Pendleton, OR
97801

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