03/30/2023
Times are changing 🕐
In the world of small biz marketing, there’s been a lot of updates. In particular, there have been some pretty big changes happening in local SEO.
But before you panic, remember, change isn’t always a bad thing...and this one makes it EASIER for local small businesses to compete with the big guys ☝
Here are 4 **FREE** things you can do right now to improve your local search rankings:
⭕ Update Your Google My Business Listing
This free listing controls your online presence on Google, including Google Maps and Google Search. Make sure your GMB profile is complete, accurate, and up-to-date. Include your business hours, website URL, phone number, and address. Regularly adding photos and videos to your profile will keep you at the top of Google's list.
⭕ Add Your Listing to Apple Business Connect
This free web-based portal is Apple's most recent response to Google My Business for anyone with an iPhone. Keeping this listing up-to-date will ensure customers can find you in Maps, Apple Wallet, Siri, and more. You can add text, images, and offers and events using Showcases.
⭕ Use Local Directories
Make sure your business is listed on local directories such as Yelp, Yellow Pages, and Angie's List. Make sure your information is consistent across all directories.
⭕ Encourage Customer Reviews
Positive customer reviews on Google, Yelp, and other review sites can boost your local search rankings. Encourage your customers to leave reviews by providing exceptional service and experiences. You can also include a review request in your follow-up emails.
If SEO is like a foreign language to you, it can be a little uncomfortable to wade into unfamiliar waters, but it’s got to be done if you want to stay competitive 💫
Remember that local SEO is an ongoing process, and it takes time to see results. Be patient, consistent, and keep optimizing your online presence to improve your local search rankings.
Share this post to help others small business owners! 📣