08/25/2026
AI is rapidly changing the way manufacturers like you generate leads online. Your digital advertising strategy must take into account search engines, AI-generated results, Google advertising platforms, and professional networks like LinkedIn to stay competitive.
Join us for this webinar to gain practical strategies from the McDaniels Marketing team that will transform your digital advertising approach and strengthen lead generation to better connect with engineers, procurement teams, operations leaders, and B2B decision-makers throughout the buying journey. Learn how to combine SEO, Generative Engine Optimization (GEO), Google Demand Gen and Display advertising, Pay Per Click (PPC) campaigns, and LinkedIn marketing to take your digital advertising strategy to the next level.
Discover:
- How AI is changing search behavior.
- The link between traditional SEO, GEO, and paid digital advertising strategies.
- How to adapt SEO and GEO content for B2B industrial audiences.
- Current trends in Google Search, Google Display Demand Gen campaigns, and LinkedIn advertising.
- Content creation tips that build visibility, trust, and leads.
- How to balance organic search visibility with paid advertising.
September 15 | 11:30 am - 12:30 pm
Save your spot: https://hubs.ly/Q04v6s_p0