01/26/2026
What do you mean you can now get 75% gray coverage WITHOUT using permanent?!
Introducing the new redken shades ALK. A Demi permanent alkaline color with up to 8 weeks of vibrancy.
No Ammonia
No Fragrance
No Silicones
No Mineral Oil
No Parabens
No Formaldehyde
No Added Phthalates
No Preservatives
No Drying Alcohols
No DMDM Hydantoin