B2B CFO Mark Johnson

B2B CFO Mark Johnson His background includes:

•Senior Manager with KPMG, an international public accounting firm.

Mark brings more than 30 years of diverse financial and operational experience from closely held small and medium size entities to large public companies serving as a CFO, CPA, and a Project Consultant. In his twelve years as an auditor, he specialized in banking, financial services, manufacturing, hospitality and agribusiness

•Multiple senior management positions with Fortune 500 retailers, such

as PetSmart, Victoria's Secret Stores and others

•Chief Financial Officer for a family-owned $250 million retailer in New York City

•Chief Accounting Officer for two start-up ventures in Arizona

•Project Lead-Consultant on the Sarbanes-Oxley (SOX) internal controls documentation and testing for casinos such as Caesar’s Palace, Bally’s/Paris and the Riviera in Las Vegas, Nevada, as well as RSC Equipment Rental in Scottsdale, Arizona

•Instructing accounting and auditing courses for students at Arizona State University's West Campus and Western International University


Case Study

However, simply listing Mark's multiple experiences does not give a true sense of the impact he made at each business. A prime example of this occurred in 1999, during Mark's time as a chief financial officer for an 18 store retailer in New York City. He and his staff developed a turnaround strategy that allowed the company to become profitable after losing more than $15 million the previous four years. This retailer was able to improve their revenue stream through the finance departments’ comprehensive business plan. He renegotiated the working capital line of credit with the primary lender; therefore, lowering the cost of funds by 10 percent and increasing funding, in addition to simply reducing $2.5 million of expenses. His financial expertise and business experience contributed to helping right a sinking company and guide it back onto a profitable path


Small Business Credentials

In addition to his many years working with larger corporations, Mark also has hands-on experience with both start-up entrepreneurial and middle market companies. He stresses a continuing focus on ethical business practices and moral thought in order to properly establish a base with which the company can comfortable be built upon for the foreseeable future. However, money is also a vital necessity for businesses, and Mark has had great success in finding bank financing and managing cash flow needs for his clients. In June, he completed a training class on Exit Planning and Strategies in order to assist business owners that desire a plan to diversify their investment portfolio as well as provide them with a source of funds for retirement. Individual Assets

Mark is a highly creative individual with a desire to complete any given task in an efficient manner. He also possesses many concrete skills, such as extensive computer systems experience, ranging from SAP and Lawson implementations to Peachtree and Quickbooks. Mark also has an intimate knowledge of policyIQ, a document management software program available over the Internet to businesses of all sizes. Mark is a certified KPMG Course instructor, giving him the qualification, as well as the ability, to train and inspire staff so they can reach their full potential. In thanks to his extensive experience all over the country, Mark has the willingness and capability to hit the ground running with turn-around and start-up organizations, as well as the insight to manage cash flow and create financial projections for fast growing, successful entrepreneurs. Mark quickly develops relationships with his clients, which means he is always looking out for their best interests while producing a productive yet enjoyable working environment.

Inaugural eNewsletter from B2B CFO® Mark Johnson
07/25/2012

Inaugural eNewsletter from B2B CFO® Mark Johnson

My current client's business deals with the health care industry and each week we acquire key statistics in order to properly measure the performance of the company and its employees. Then with this information my client knows where exactly changes in the business need to be made. Together we have d...

06/29/2012

For small businesses and their owners the immediate thought is to try to do everything themselves or with a trusted group of employees (some of whom may be family members or close friends). This approach seems safer and cheaper, since the natural reaction to outsourcing draws the following apprehens...

06/29/2012

The balance sheet is an often overlooked and misunderstood financial statement. It’s not very sexy and it’s often considered less important because the income statement shows profit and loss — which is where the action is in the financial statement world. Still, the balance sheet is extremely impor...

06/21/2012

Blog post at Roger R. Kohl, B2B CFO® : Slight improvement in current perceptions offset by slight decline in outlook by Lydia Saad PRINCETON, NJ -- The Gallup Economic Confide[..]

06/21/2012

SALT LAKE CITY — A Pleasant Grove businessman has settled a lawsuit, agreeing to pay $220,000 to his former company for alleged copyright

06/21/2012

Kenneth Kaufman of CFOWise Pays $220,000.00 for Admitted Copying and Violation of Federal Copyright Law Federal Court rules to protect B2B CFO's Intellectual Property, settlement ends lawsuit with former partner Kenneth Kaufman sued by B2B CFO for copyright infringement, Lanham Act violations, Feder...

06/21/2012

Providing B2B CFO® services and business exit consulting services throughout most of New England

Additional information on B2BCFO receiving $220,000 after Ken Kaufman admits to copying our intellectual property, artic...
06/13/2012

Additional information on B2BCFO receiving $220,000 after Ken Kaufman admits to copying our intellectual property, article from the Business Wire

Ken Kaufman of CFOWise admits copying B2B CFO, pays $220,000

CFOwise founder Ken Kaufman admits copying B2BCFO's intellectual property, pays $220,000
06/13/2012

CFOwise founder Ken Kaufman admits copying B2BCFO's intellectual property, pays $220,000

Ken Kaufman CFOwise Founder & Ex CEO admits that he copied the intellectual property of B2B CFO ®in violation of federal civil copyright law.

Address

Peoria, AZ
85383

Opening Hours

Monday 7am - 7pm
Tuesday 7am - 7pm
Wednesday 7am - 7pm
Thursday 7am - 7pm
Friday 7am - 7pm

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