Cost effective form of marketing. Reduced cost as compared to print marketing, pay-per-click, direct mail, etc. This form is repetitive and can be easily shared and promoted not only by you but by your clients.
2. Increase lead generation. Keeping a consistent message before your clients that position you as an expert and highlights your industry and the services you provide. Customers hire firms
, agencies, etc. that are perceived as an expert in their field. No one hires a company when their skills or quality is in question. Newsletters provides the confidence for your customers that they are hiring the best.
3. Relationship building. Newsletters is a very effective method to build relationships with your customers and potential customers. Relationships mean everything in your industry. Unless you have a monopoly in your niche, then relationships you have built will be your key differentiator from the competition. Relationships builds loyalty.
4. Customer dialogue. Newsletter provides an avenue to have two-way dialogue with your customers. Hearing the voice of your customers allows you to position yourself to best meet their needs.
5. Hypercharge your marketing efforts. An e-newsletter doesn’t compete with a company website, print newsletter, social media presence, or existing marketing materials — it leverages them. It creates a steady pulse and focus that ties other marketing efforts together.
6. Strengthen existing relationships. Newsletters provide another avenue to engage and build on existing relationships. It reminds your customers of the quality of service you provide and reinforces your position as a thought-leader in your industry.
7. E-newsletters are measurable. a. Increased leads - The e-newsletters allow your customers to forward to their networks as well as share on their social media site. This will point back to you. Increased leads will result in increased sales. b. Feedback from readers - You know when you have engaged your audience when you see an increase in feedback from your readers. c. Social Media activity - You can measure how many times your newsletter has been liked, shared, tweeted, or linked. d. Newsletter activity - You can measure the number of clicks on the links within the newsletter. If you agree that these services will be beneficial to you and you NEED to see these benefits materialize in your business, then feel free to check out my website for more information or email me at [email protected]. We will have a conversation where I assess the following:
a. Setting up your newsletter. Schedule and frequency of the newsletter. Pricing. Target audience. e. Voice of the newsletter. f. Topics for newsletters
