SPEC PR

12/22/2025

Legendary night last Friday at an historic track with a motley MX crew. Big props to Yamaha for stepping up again, and in a new and big way to support access to riding areas. The Yamaha Outdoor Access Initiative is 18 years strong and just getting started. Proud to be involved in this important mission!

11/12/2025

Our SPEC team is on the trail this week with to bring Yamaha ambassadors and racers out to experience the incredible OHV area know as Sand Hollow, UT!

Riding in ’s, we’re seeing all the beautiful and best sights Utah has to offer.

11/11/2025

Grateful for those who serve. Thank you. 💪 🙏 🇺🇸

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Context: Veteran’s Day ride 2023 hosted by

11/07/2025

Foggy morning at Monster Mountain MX for the BluCru Invitational.

The SPEC PR team is on-site providing logistics coordination and full photo/video production support throughout the weekend — helping capture the energy, community, and performance that define Yamaha’s BluCru program.

10/21/2025

Back in Bentonville, the "Mountain Bike Capital of the World," for SHIFT'25 last week! SHIFT is the annual working conference, where members collaborate to tackle the top challenges facing the bike industry today. As a member of People for Bikes, SPEC PR serves on its Membership, Education, Events, and Marketing Subcommittee alongside brands and service organizations.

This year's event was a terrific opportunity to celebrate wins, hear inspiration from leaders like Tom Walton of Runway Group, and Sam Balto of Bike Bus World, network with colleagues across the industry, and "fill the cup". Thanks for everything,!

10/17/2025

Experiential press events can take a lot of different shapes. Sometimes it's a single activation, and sometimes it’s five days over two weeks at three tracks hosting 12 moto media outlets complete with their own editors, test riders, and production crews.

Big respect to for hosting the best press events in the industry, and huge props to the team for hands-on collaboration and support from planning and logistics, to media relations and content creation.

Shout out to and for all the camera 🎥 bangers!!!

And, as always, massive thanks to the awesome journalists who joined us. Check out their first impression and ride stories for the results!

10/15/2025

Great video project with Cardo ORV

09/28/2025

Our national public lands to enjoy. Our collective responsibility to maintain. Big shout out to our partners at for taking their role in ORec seriously and leading by example. Huge props to for their commitment to SBNF every day of the year. And big 🙏 to this team for spending their weekend doing the work!

07/28/2025

06/07/2025

Friday night trackside BBQ in Texas. Don’t get better!

📸 .rs