Pareto PPC

03/19/2026

The software didn't fail your firm. You installed chaos and called it a system.

In last week's episode of the Pareto Legal Podcast, Bo Royal and Robert Williams dig into why so many CRM implementations fall flat, and why the starting point is everything.

Robert explains what happens when firms go backwards: they buy the technology first, and then hit a wall.

The pipeline inside the CRM doesn't match how their intake actually works.

No one is making deliberate business decisions about the flow. And because the process was never defined before the tool was purchased, the resistance is baked in from day one.

Even legal-specific CRMs, which do try to solve this out of the box, can't compensate for a firm that hasn't stopped to think through how decisions actually get made internally.

Technology can't install process. That part is on you.

03/23/2022

These are 3 super important questions to ask yourself before setting up a PPC campaign!

Knowing these answers will help you create an effective campaign.

03/21/2022

Your website should be fast and functional on both mobile and desktop to maximize the ROI of your PPC campaigns.

Let us know if you need help!

03/18/2022

This is a crucial step when setting up your PPC campaigns!

Read this blog post to learn more: https://paretoppc.com/keywords-vs-search-terms/

03/16/2022

PPC campaigns help drive people to your site!

What questions can we help answer? :)

03/14/2022

"Knowing when to run your ad is so important!

Learn more about managing PPC campaigns in our complete guide here: https://paretoppc.com/the-complete-guide-to-ppc-management/

03/11/2022

Here are some differences between keywords and search terms!

Read the full blog post here for more: https://paretoppc.com/keywords-vs-search-terms/

03/09/2022

E-commerce is a common customer purchase path for many businesses.

Sellers must look at and improve every customer touchpoint to remain competitive.

Here are some ways to optimize your buyer paths.

.

03/07/2022

Want to learn all about PPC?

Read our Complete Guide to PPC Management here: https://paretoppc.com/the-complete-guide-to-ppc-management/

PPC (Pay per click) is an advertising model in which advertisers pay each time someone clicks on their ad. It is one of the most popular forms of online marketing and has become the preferred method of many marketers. It allows them to target only those users who are looking for goods/services using...

03/04/2022

Our new blog post is up!

In it, we discuss the differences between keywords and search terms.

Check it out here: https://paretoppc.com/keywords-vs-search-terms/