Adsquire

05/14/2026

ADSQUIRE’s own Anthony Higman will be speaking at this year’s SMX Advanced in Boston!

Join his mastermind session on June 3rd where he’ll be diving into how we find, scale, and win with the new Google features that are shaping search right now.

Can’t wait to see everyone there!

05/04/2026

The Google Ads landscape for law firms is shifting again—and this time, it’s happening faster and in more places at once.

Between AI-driven placements, changes to how budgets pace, evolving local ad formats, and broader interpretation of search intent, Google is actively reshaping how potential clients find and engage with legal services.

Read our latest newsletter to see what we’re seeing right now, why it matters for your firm, and how we’re responding.

The Google Ads landscape for law firms is shifting again—and this time, it’s happening faster and in more places at once. Between AI-driven placements, changes to how budgets pace, evolving local ad formats, and broader interpretation of search intent, Google is actively reshaping how potential ...

04/22/2026

Our very own Anthony Higman sat down with Frederick Vallaeys to talk AI and Google Ads earlier today!!!

Tune in to hear them discuss:
- Why AI-driven campaigns can sometimes lead to mismatched leads
- The trade-offs between automation and control in Google Ads
- Why legal and other sensitive industries feel these changes more than most
- How first-party data and targeting are evolving
- What conversational search (ChatGPT, AI Overviews) might mean for PPC

Watch now: https://www.linkedin.com/events/7452422187279474688/

04/06/2026

ICYMI: We Just Dropped Our Latest Newsletter🚨

Google is running tests heavily & while many are subtle, the direction is clear: more automation, personalization, & asset-first ads.

If you’re a law firm, these aren’t things you'll want to miss.

Read now: https://www.linkedin.com/pulse/adsquires-legal-marketing-recon-march-ad-ness-adsquire-aisce/

03/31/2026

The digital advertising landscape for law firms continues to shift rapidly. From AI-driven ad formats to local search innovations and privacy-first tracking, Google is testing, tweaking, and slowly reshaping how potential clients discover and engage with legal services online.

Many changes are subtle tests rather than official rollouts, but together they point to a bigger trend: automation, personalization, and asset-first ad experiences.

Read our latest addition of The State of Legal Search & see what’s moving the needle now, why it matters for your firm, and how we’re responding:

The digital advertising landscape for law firms continues to shift rapidly. From AI-driven ad formats to local search innovations and privacy-first tracking, Google is testing, tweaking, and slowly reshaping how potential clients discover and engage with legal services online.

03/12/2026

Our very own Anthony Higman recently joined up with The Page 2 Podcast guys to talk Google Ads, LSAs, manual bidding, and the realities of legal PPC in the current digital marketing space.

One big takeaway: the issue with responsive search ads?
They tend to turn every lawyer’s ad into the same ad.

In PPC for lawyers, controlled messaging & specificity win.

Tune In Now: https://page2pod.com/episodes/anthony-higman-109

02/27/2026

ADSQUIRE is officially a 2026 Google Premier Partner!!!!

This puts us in elite company as a part of the top 3% of Google Ads agencies.

Super proud of the team behind the screens making it happen & grateful to our clients who trust us to perform at the highest level!

02/20/2026

ICYMI: ADSQUIRE’s February Newsletter is Out Now!

We’ve compiled the most important updates from the past few weeks into one cohesive breakdown, explaining what changed, why it matters, and how the team is responding.

Read now: https://www.linkedin.com/pulse/adsquires-legal-marketing-recon-february-updates-adsquire-najje/

02/05/2026

New Billboard Alert!!!

We turned the pole on this I-76 billboard into the gavel handle in the graphic!

Objection: Boring Ads. OVERRULED!

01/21/2026

Proud moment for the ADSQUIRE crew!!

Our very own Anthony Higman was named Most Influential CEO – Philadelphia (Digital Marketing) 2025 by CEO Monthly.

A well-earned title for the guy who inspires our digital marketing community to question more and dig deeper every single day!