HH Communications & Consulting

04/22/2021

This Earth Day, take a look at this insightful USA Today op-ed on the win-win of natural infrastructure by my dear friend and brilliant scientist Jane "Carter" Ingram.

We must direct investments into natural infrastructure with the same urgency and importance as new investments in roads, ports, dams and levees.

03/19/2021

Recently I had the opportunity to speak with on the C-Suite Marketing podcast about the importance of purpose driven marketing. We discussed how 2020 changed the conversation and the ways we can engage with clients, finding areas of values-alignment and opportunities for collaboration. I would love to hear your thoughts on these topics!

Holly Humphrey, Founder and CEO of HH Communications & Consulting, focuses on activating and accelerating purpose-driven brands across three areas: brand platform development, positioning, and strateg

03/10/2021

Creating the perfect pitch is no easy task. This week in my Back to School series, I discuss why it's so important to get it right and how to do so. I would love to hear your experiences with this in the comments!

The first course of my Social Impact Strategy executive program at The University of Pennsylvania is wrapping up this week. We have studied a host of tools, many of which I used intuitively in various corporate roles over the years. I’ve enjoyed breaking them down and learning more about the metho...

02/25/2021

This Fortune article looks at what the workforce will look like after the pandemic. 83% of people don't want to go back full-time, but only 20% want to be fully remote. The vast majority of the workforce, nearly 65%, prefer some sort of hybrid office/home life. They’d like to go in for events, meetings, and creative kickoffs and then go home to hunker down on work. Do you want to stay remote, are you looking forward to getting back into the office, or both? Let me know in the comments!

Most employees want to work in a hybrid way, but they’re expecting to have to eventually return to a full-time office environment.

02/16/2021

In this week's back to school post, I focus on a few takeaways around how to define and build community. I would love to hear your thoughts in the comments. https://bit.ly/3s0Cepa

02/09/2021

I’ve been seeing commentary on all sides coming off this year’s Super Bowl ads and how brands are positioning themselves around social issues.

This quote from Blackrock’s Chief Marketing Officer provides a compelling perspective: “In fact, the most dangerous place is neutrality, because you’re going to get it from both sides,” Cooper explains. “And so I think the way forward is to find your sense of purpose: why you exist, how you want to contribute to the world, how you want to advance humanity, and stand in that truth. And that should be your compass, as a marketer, but also as a leader of a company.”

I’d love to hear your thoughts and perspectives on this article in the comments.

Consumers increasingly expect brands to align with social justice issues and broadcast advocacy. How can brands answer the call responsibly when faced with a polarizing issue?

02/05/2021

Check out my new blog series about going back to school! I'll be learning about social impact strategy as I work toward an executive certificate at UPenn over the next few months. I plan to post key insights from my classes every week with a focus on purpose-driven marketing and communications. I welcome your thoughts and comments. https://bit.ly/3tyyDjM