12/26/2025
Merry Christmas ⭐️ We’re celebrating five years of Persimmon today and reflecting on our special little journey.
We launched our business on Christmas Day in 2020 as a gift to our loved ones. What began as a pandemic passion project slowly transformed into a mobile pop-up that we operated for over a year and a half with our trusty Rocket, from Queen Village to University City. Shout-outs to and .coffee 🧡 We still laugh about how we somehow managed to run our very first one in below-freezing weather with two Zojirushi carafes of drip coffee and a small space heater to defrost our toes. We eventually opened our very own café in the summer of 2022, backed by the love and support of a gracious community around us.
Transparently, we’ve endured some pretty tough times since then… moments when we truly wondered if it was possible to keep Persimmon going. But our dear friends and family came through for us again, and again, and again. So we’re here today, standing stronger than ever. We recently shared with each other about what motivates us and how we’ll continue to build Persimmon, and we realized that the people we serve are at the core of why we are in this business. To be able to serve our team, our customers, and our Fishtown neighbors well—that’s what matters most to us, and what will give us purpose as we navigate all that’s to come. Our journey here has been nothing short of a miracle. Persimmon started as a gift to others, and it has now become a gift to us.
We’ll end with this: every day, we’re inspired by our team. By their diligence, humility, expertise, and contagious compassion for every single person who steps into our space, regardless of who they are. To Bryant, Ashton, Brian, and everyone else who’s helped us stay afloat—thank you, from the bottom of our hearts. You keep us going.
With gratitude,
Sawyer & Chaereen
